TenderCrisp

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TenderCrisp chicken sandwich
Nutritional value per 1 sandwich (286 g)
Energy 780 kcal (3,300 kJ)
73 g (16.3%)
Sugars 8 g
Dietary fiber 4 g (16%)
43 g (11%)
Saturated 7 g (8.3%)
Trans 0.5 g
25 g
Trace metals
Sodium
(115%)
1730 mg
Other constituents
Cholesterol 75 mg (40%)

May vary outside US market.
Percentages are roughly approximated using US recommendations for adults.

The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain, Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products.[1][2]

The TenderCrisp sandwich is part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adults in the 24-36 years age bracket.[3][dead link] Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.[4]

Product description[edit]

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a brioche bun.[5]

Aliases[edit]

  • In the Middle East it is called the King Chicken Fillet.

History[edit]

The TenderCrisp chicken was introduced in 2004.

Advertising[edit]

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called Fantasy Ranch. The spot featured recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to a tune reminiscent of "Big Rock Candy Mountain." The Chicken can be seen cavorting with some of the female dancers, including Vida Guerra, Brooke Burke and the Dallas Cowboys Cheerleaders.

In 2005, Burger King introduced its Chicken Fights campaign; the two "cockfighting chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock boxing match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960's-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

Naming and trademarks[edit]

The name TenderCrisp is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the U.S., Canada, El Salvador and Europe.

See also[edit]

Similar types of chicken sandwiches by other vendors

References[edit]

  1. ^ Warner, Melanie (July 28, 2006). "U.S. Restaurant Chains Find There Is No Too Much.". New York Times. Retrieved 2007-12-03. "Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. “Some of our most successful products over the past few years have been indulgent products, whether it be the Tendercrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers,” said Russ Klein, chief marketing officer at Burger King." 
  2. ^ "Hungry Jack's Menu: Chicken TenderCrisp". Hungry Jack's Online. Retrieved 28 July 2012. 
  3. ^ Begun, Bret (23 May 2006). "A really Big Idea". MSNBC. Archived from the original on 7 January 2008. Retrieved 16 July 2007. 
  4. ^ The Gale Group (4 August 2004). "Chains beef up with Black Angus". Nations Restaurant News. Retrieved 16 July 2007. 
  5. ^ "Burger King menu TenderCrisp chicken sandwich". Burger King Corporation. March 2001. Retrieved 13 March 2011.