Tender Vittles was a brand of cat food manufactured by Nestlé under the Purina name. The cat food was previously made by Ralston Purina Company, which was purchased by Nestlé. The name is a phonetic spelling of the phrase "Tender Victuals", which tended to be mispronounced by consumers.
As of March 2007, the Tender Vittles product line was discontinued in the United States. It was discontinued because the semi-moist food, with high sugar and salt content, caused health problems for cats.
In the Futurama episode 3ACV11 "Insane in the Mainframe", Bender suggests that Fry retire on Tender Vittles after Fry loses his retirement fund on scratch and sniff lottery tickets.
In the Futurama episode "That Darn Katz," the leader of the hyper-intelligent cats says that when they first came to earth, during the time of the Egyptians, they became domesticated because the Egyptians provided them with "feasts most fancy, and vittles most tender," in reference to Fancy Feast cat food and Tender Vittles.
In the Venture Bros episode "Operation P.R.O.M." Sgt. Hatred states that he got his previous tattoo removed, except for the area over his equatorial region, stating that it's "Tender Vittles down there".
In Berkeley Breathed's comic strip Bloom County the character Bill the Cat was described as being addicted to getting high from snorting Tender Vittles.
1 Currently manufactured by General Mills in the United States. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 Canadian production rights owned by The Hershey Company. 5 U.S. rights and production owned by Smarties Candy Company, with a different product. 6 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7 Produced by Cereal Partners, branded as Nestlè. 8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere.