This form of code-switching is more commonly seen in urban and suburban centers of Andhra Pradesh, but is slowly spreading into rural and remote areas via television and word of mouth. Many speakers do not realize that they are incorporating English words into Telugu sentences or Telugu words into English sentences.[original research?] Many times, a word or phrase is just easier to say in English than to say in Telugu. Instead of saying dhanyavadhamulu for "thank you", most people say chala thanks literally translating to "a lot of thanks." This type of Telugu speaking is slowly growing outside of cities like Hyderabad, Vizag, Rajahmundry, Guntur and Vijayawada. As English becomes more and more prevalent, it can be seen in small towns, villages, and even rural areas.
It is already the medium for imparting education in many schools across the state. The advent of cable television and its pervasive growth has seen the masses exposed to a wide variety of programming from across the world. Another factor contributing to the spread of Tenglish is the popularity of Tollywood films and TV channels.[why?] Tenglish also appears in Indian crossword puzzles, such as those in the Telugu paper Sakshi.