Terry's Chocolate Orange is a chocolate product, made by Kraft Foods, was originally only sold in the United Kingdom, but is now sold worldwide. It comprises an orange shaped ball of chocolate mixed with orange oil, divided into 20 "segments", similar to a real orange, and wrapped in orange-skin patterned foil. As the segments, when packaged, are stuck together firmly in the centre, the traditional method of getting ready to eat them is: prior to unwrapping the ball, to tap it severely on a hard surface to cause the segments to separate from each other. In the US market, where it has had a variety of importers over the years, it was briefly sold as a Tobler (maker of the Toblerone) product.
[edit] History
Terry's Chocolate Orange was originally founded by the Terry family with their main factory in York. The family mainly lives in England now with the founders great grandson Alexander Terry living in Yorkshire with his Family. The Chocolate Orange brand has seen spin-off products, currently including Segsations which are individual segments of chocolate in different flavours: milk chocolate, puffed rice, honeycomb, cornflake, and a "double seg" of layered milk and dark chocolate, all flavoured with orange oil.
[edit] Advertising
The Chocolate Orange product is known for its unusual marketing, which is usually at its heaviest around Christmas. Famous marketing include the phrases "When you whack a Terry's Chocolate Orange, good things happen", "tap it and unwrap it" (since replaced with "whack and unwrap"), "It's not Terry's, it's mine", or "Don't tap it... Whack it!" (showing Dawn French hitting the chocolate with a rolling pin). Many of its past television advertisements featured the actress Dawn French, often seen enjoying, defending and hiding her Chocolate Orange from others.
More recent advertisements (after the rebranding) do not feature French and contain the new slogan "Round but not round for long" (some include the Countdown theme). The newest advertising campaign in the United Kingdom features various situations in which people are trying to break the segments of their Terry's Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".
[edit] Product range
An unwrapped milk flavour Chocolate Orange
Terry's White Chocolate Smasher, released during the Christmas 2010 period
- Terry's Chocolate Orange Milk
- Terry's Chocolate Orange Dark
- Terry's Chocolate Orange Lemon (short-lived 1980s variant)
- Terry's Chocolate Orange Snowball (white chocolate)
- Terry's Chocolate Orange Mint
- Terry's Chocolate Orange Toffee
- Terry's Chocolate Orange Bars (chocolate bars)
- Terry's Chocolate Orange Mini segments/Segsations (individually wrapped segments)
- Terry's Chocolate Orange Easter Eggs
- Terry's Chocolate Orange Flavour Carte D'Or ice cream (no longer in production)
- Terry's Chocolate Orange Tangy
- Terry's Chocolate Orange Cookies
- Terry's Chocolate Orange Volcanic Popping Candy
- Terry's Chocolate Orange Siesta
- Terry's Chocolate Orange Hazelnut
- Terry's Chocolate Orange Raspberry
- Terry's Chocolate Orange White Chocolate Smasher
- Terry's Chocolate Orange Honeycomb Crunch
- Terry's Chocolate Orange Birthday Cake
[edit] References
[edit] External links
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Terry's All Gold · Terry's Chocolate Orange · Terry's Chocolate Peppermint · Terry's Chocolate Ball · Terry's Chocolate Raspberry Milk · Terry's Chocolate Raspberry Dark · Terry's Twilight · Terry's Caramel Bite · Terry's Sgt. Major
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