Tha Blue Carpet Treatment

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Tha Blue Carpet Treatment
Studio album by Snoop Dogg
Released November 20, 2006 (2006-11-20)
Recorded 2005-2006
Genre
Length 77:50
Label Geffen
Producer
Snoop Dogg chronology
R&G (Rhythm & Gangsta): The Masterpiece
(2004)
Tha Blue Carpet Treatment
(2006)
Ego Trippin'
(2008)
Singles from Tha Blue Carpet Treatment
  1. "Vato"
    Released: August 15, 2006 (2006-08-15)
  2. "I Wanna Love You"
    Released: September 14, 2006 (2006-09-14)
  3. "That's That"
    Released: October 10, 2006 (2006-10-10)
  4. "Candy (Drippin' Like Water)"
    Released: December 12, 2006 (2006-12-12)
  5. "Boss' Life"
    Released: April 10, 2007 (2007-04-10)

Tha Blue Carpet Treatment is the eighth studio album by American rapper Snoop Dogg, released November 21, 2006, on Geffen Records. Production for the album took place during 2005 to 2006 at several recording studios and was handled by Dr. Dre, The Neptunes, Battlecat, DJ Pooh, Timbaland, Danja, Mark Batson, Terrace Martin, and Mr. Porter.

The album debuted at number five on the US Billboard 200 chart, selling 264,000 copies in its first week. Upon its release, Tha Blue Carpet Treatment received generally mixed to positive reviews from music critics.

Background[edit]

The phrase "Blue Carpet" in the album's title references the red carpet used at formal events. The blue color refers to Snoop Dogg's affiliation with the Crips street gang who often wear blue and shun the red of their rival gang, the Bloods.[citation needed] The album cover has undergone several revisions. The first concept, revealed in August 2006 on SnoopDogg.com, featured a cartoon dog (representing Snoop Dogg) displaying Crip gang signals while standing on a blue carpet patterned like a bandana. Had this design been used, it would have been the third of Snoop Dogg's album covers to use the cartoon likeness of the rapper that was designed by his cousin Darryl Daniel. An updated version was shown on the Late Show with David Letterman 13th Anniversary Special on August 30, 2006 that featured a parody of the famous Hollywood Sign which instead read "LONG BEACH". It was then changed to its current version. Geffen posted this as the final cover for the album on their website.[1]

The album takes the Long Beach, California native back to his gangsta roots. The rapper told MTV.com the album has allowed him to embrace his true nature. "I went right back to the 'hood", he said of his album's production. "I took it back to the basics. I've been making a lot of pop songs, lot of R&B songs. Songs that may have made my fans feel like I wavered from what I was naturally accustomed to doing. But I'm an entertainer and I entertain people and that's what I was feeling at the time. But right now, I'm feeling like going right back to the 'hood". Pharrell said the rapper's music video, "Vato" will not only show his gangsta side, but will also tackle the issue of violence between African Americans and Hispanics in Los Angeles and call for racial unity.

Snoop Dogg, teamed up with known DJs from the West, East, and the South and released Tha Blue Carpet Treatment Mixtape, which was hosted by DJ Skee, DJ Whoo Kid, and DJ Drama. It contained all the rumoured tracks that had been cut from the final track listing of his studio album. It was released a few weeks before the official album came out.[2]

The track "Think About It" was composed by Frequency in his dorm room one and a half year prior to this album while he was a student in Virginia. The material was passed to Mike Chavez of Geffen Records who gave it to Snoop Dogg. Snoop Dogg used the track to show his older son - who had not chosen him as the favorite hip-hop artist when being asked - that he can still be an old school gangster rapper regarding his style if he wants to.[3][4]

Originally, the track "Imagine" was slated to be on Busta Rhymes' The Big Bang album. Busta Rhymes stated in several interviews, shortly before The Big Bang's release, that the sample for "Imagine" was still trying to be cleared. Busta Rhymes stated that he was not sure that the sample would be cleared in time for his album's release, so it had to be excluded from his album. The sample was not cleared in time, and it is presumable that the song was given to Snoop Dogg for his album soon after. It was then recorded with verses by Kam and Snoop Dogg (different from the album version) that was played on the TBCT Listening party.[5] Although Busta Rhymes later released a remix to the song, it is presumable that his "remix" is actually the intended original version that did not make the release of The Big Bang. Moreover artists like Nas, Adil Omar, Ja Rule and Black-Ty also did freestyles to the song.[6]

"Which One of You" was recorded prior to the album by and for a group called N.V. that is run by producing team 1500 or Nothin'.[6] The song "'Round Here" also samples the same sample from the song "Thank You" performed by Dido that Eminem used for Stan. Snoop Dogg wasn't aware of this fact when making the record.[6] "L.A.X." contains a sample of "More Bounce to the Ounce" by Zapp, which Snoop Dogg already used once in one of his earlier album cut, in "Snoop Bounce" from Tha Doggfather. "That's That Shit", "Boss' Life" and "Imagine" had lyrics ghostwritten by former Aftermath Entertainment artist Stat Quo (Benton, S.) and The D.O.C. (Curry, T.).

Recording[edit]

Snoop Dogg told Billboard that he was working on this album, Tha Blue Carpet Treatment, for nine months. He has collaborated with the likes of R. Kelly on the biggest song on the album called "That's That" produced by Nottz and other featured on the album Ice Cube, Pharrell, D'Angelo, Akon, Nate Dogg, B-Real of Cypress Hill, and even Stevie Wonder. He also confirmed that Dr. Dre had a big input on this album, producing several tracks and even rapping a verse on the track, "Imagine". Dr. Dre hadn't produced any Snoop Dogg tracks since 2000. He also did I Wanna Fuck You with Akon but had to release a cleaned up version for radio play called I Wanna Love You.

Other songs we're recorded for the album that didn't make the final cut. "Wannabes" featuring Young Jeezy and Nate Dogg; produced by DJ Quik, "Smokin' Smokin' Weed" featuring Ray J, Slim Thug, Shorty Mack and Nate Dogg, and "Put This Thang on You" featuring Ne-Yo.

Critical reception[edit]

Professional ratings
Aggregate scores
Source Rating
Metacritic (70/100)[7]
Review scores
Source Rating
About.com 4/5 stars [8]
AllHipHop (8/10)[9]
Allmusic 4/5 stars [10]
The A.V. Club B+ [11]
Okayplayer 4/5 stars [12]
Pitchfork Media (7.5/10) [13]
Robert Christgau (choice cut)[14]
Rolling Stone 3/5 stars [15]
USA Today 3.5/4 stars [16]
XXL 4/5 stars (XL) [17]

Tha Blue Carpet Treatment received generally positive reviews from music critics. The album maintained generally positive reviews with IGN calling it "one of Snoop's strongest efforts in a long time, with the beats, rhymes, and guests all complimenting the Doggfather with grand immediacy." It received a 4 out of 5 from Allhiphop.com, About.com and Allmusic. Ryan Dombal for Entertainment Weekly wrote that "Blue Carpet finds him refocused and reunited with Dr. Dre on four tracks. The two get nostalgic on standout 'Imagine'." - Grade: B+[18] Vibe magazine wrote that "Tha Blue Carpet Treatment stands as a strong statement from a veteran still pushing his artistic boundaries."[7] Blender wrote that the album is "A throwback to his trunk-rattling G-funk heyday." - Grade: 3.5 out of five stars.[7] XXL wrote that "Snoop's lyrical fire seems resurrected, as he delivers arguably his most consistently scorching work post-Doggystyle."[17]

Christian Hoard for Rolling Stone wrote that Snoop's eighth LP doesn't do much to break the trend. The production is pretty hot, with high-def beats that range from tricked-out funk (Dr. Dre's "Boss's Life") to dark, tense bounce (the excellent Neptunes-produced "Vato"). The radio-friendly ups—the R. Kelly feature "That's That Shit"—balance out brawny head-nodders like "Gangbangin 101." Snoop sounds great dropping streams of consonants on "Think About It," and few rappers could make a minimalist "Drop It Like It's Hot"-style cut like "Candy (Drippin' Like Water)" sound so singular.

Nathan Rabin for The A.V. Club reviewed the album and wrote that "Snoop has always been able to knock out infectious radio singles, but his albums generally strand a few knockout songs amid oceans of lazy filler, opportunist trend-hopping, and derivative, second-rate G-funk. Sleepy, anticlimactic recent reunion albums from Dogg Pound and 213 (Snoop, Warren G, and Nate Dogg) failed to rouse Snoop out of his longstanding professional funk. So why does Snoop's shockingly good The Blue Carpet Treatment sound more like a loose, revitalized follow-up to Doggystyle? Dr. Dre's reappearance certainly doesn't hurt. Dre has always brought out the best in Snoop, and his presence seems to have reignited Snoop's passion and hunger. No track better exemplifies the disc's ethos of delirious excess than "Candy (Drippin' Like Water)", an insanely catchy candy-coated R&B song with clever nods to hyphy (E-40 and producer Rick Rock) and retro jazz-rap (check out that crazy Digable Planets sample!), plus guest raps from a small army of past-their-prime gangstas. When faced with a choice, Snoop here inevitably chooses all of the above. So Treatment gives listeners Dr. Dre and The Neptunes, The Game and Ice Cube, red-hot polygamy enthusiast Akon and old standby Nate Dogg, George Clinton and Stevie Wonder, gangsta shit, pimp shit, and at least one song encouraging pee-wee football players to go hard or go home. With his lush Blue Carpet Treatment, Snoop Dogg finally seems intent on building and expanding his musical legacy, rather than merely coasting on it.[19]

Commercial performance[edit]

Tha Blue Carpet Treatment debuted at number five on the Billboard 200 and sold 264,000 copies in its first week.[20] On the Nielsen SoundScan annual Best Sellers Top 100 rankings it was listed 97th with the 2006 year-end catalog closing sales number of 637,000 copies despite having been released in mid-November and its sales data is accumulated for only one and a half months.

Track listing[edit]

No. Title Writer(s) Producer(s) Length
1. "Intrology" (featuring George Clinton) Battlecat 1:59
2. "Think About It"  
Frequency 3:37
3. "Crazy" (featuring Nate Dogg) Fredwreck 4:26
4. "Vato" (featuring B-Real) The Neptunes 4:44
5. "That's That Shit" (featuring R. Kelly) Nottz 4:17
6. "Candy (Drippin' Like Water)" (featuring E-40, MC Eiht, Goldie Loc, Daz Dillinger & Kurupt) Rick Rock 4:48
7. "Get A Light" (featuring Damian Marley)
3:41
8. "Gangbangin' 101" (featuring The Game) Terrace Martin 4:01
9. "Boss' Life" (featuring Akon1)
Dr. Dre 3:22
10. "LAX" (featuring Ice Cube)
Battlecat 3:21
11. "10 Lil' Crips"  
  • Broadus
  • Hugo
  • Williams
The Neptunes 3:15
12. "Round Here"  
Dr. Dre 3:42
13. "A Bitch I Knew"  
4:32
14. "Like This" (featuring Western Union & LaToiya Williams) Soopafly 3:56
15. "Which One of You" (featuring Nine Inch Dix)
  • Broadus
1500 or Nothin' 3:32
16. "I Wanna Fuck You" (featuring Akon)
Akon 2:59
17. "Psst!" (featuring Jamie Foxx)
2:59
18. "Beat Up On Yo Pads"  
2:57
19. "Don't Stop" (featuring Warzone & Kurupt)
  • Broadus
  • Brown
Chris "THX" Goodman 3:22
20. "Imagine" (featuring Dr. Dre & D'Angelo)
4:42
21. "Conversations" (featuring Stevie Wonder) 3:38
Total length:
70:50
Notes
Sample credits

Personnel[edit]

Credits adapted from Allmusic.[21]

Charts[edit]

Certifications[edit]

Region Certification Sales/shipments
France (SNEP)[41] Gold 75,000*
United Kingdom (BPI)[42] Silver 60,000^
United States (RIAA)[43] Gold 500,000^

*sales figures based on certification alone
^shipments figures based on certification alone
xunspecified figures based on certification alone

References[edit]

  1. ^ "Snoop Dogg : Releases : Tha Blue Carpet Treatment". Interscope Records. Retrieved 3 October 2011. 
  2. ^ MixUnit.com - The World's Largest Hip-Hop Store[dead link]
  3. ^ "Frequency Interview". West Coast News Network. dubcnn.com. February 2007. Retrieved 3 October 2011. 
  4. ^ Diva, Amanda (September 2006). "Snoop Dogg: From the Left Pocket Part 1". AllHipHop. Archived from the original on 20 October 2006. 
  5. ^ Snoop Dogg: "Imagine" (feat Dr. Dre). YouTube.com. Retrieved 3 October 2011. 
  6. ^ a b c "Snoop Dogg Interview Part 3". West Coast News Network. dubcnn.com. January 2007. Retrieved 3 October 2011. 
  7. ^ a b c "Critic Reviews for Tha Blue Carpet Treatment". Metacritic. Retrieved 2 June 2012. 
  8. ^ Nero, Mark Edward (2006). "Snoop Dogg - Tha Blue Carpet Treatment". About.com. Retrieved 3 October 2011. 
  9. ^ AllHipHop review[dead link]
  10. ^ Jeffries, David. "Snoop Dogg: Tha Blue Carpet Treatment > Review" at AllMusic. Retrieved 3 October 2011.
  11. ^ Rabin, Nathan (5 December 2006). "The Blue Carpet Treatment". The A.V. Club. Retrieved 3 October 2011. 
  12. ^ "Snoop Dogg: Tha Blue Carpet Treatment". Okayplayer. Retrieved 3 October 2011. 
  13. ^ Fennessey, Sean (21 November 2006). "Snoop Dogg: Tha Blue Carpet Treatment". Pitchfork Media. Retrieved 3 October 2011. 
  14. ^ Christgau, Robert. "CG: Snoop Dogg". Robert Christgau.com. Retrieved 2 June 2012. 
  15. ^ Hoard, Christian (27 November 2006). "Snoop Dogg: Tha Blue Carpet Treatment". Rolling Stone (Straight Arrow). ISSN 0035-791X. Archived from the original on 4 June 2007. 
  16. ^ USA Today review[dead link]
  17. ^ a b Barone, Matt (2 November 2006). "Snoop Dogg: Tha Blue Carpet Treatment". XXL (New York: Harris Publications) (#87). ISSN 1093-0647. Retrieved 3 October 2011. 
  18. ^ Dombal, Ryan (24 November 2006). Tha Blue Carpet Treatment Review. Entertainment Weekly. p. 109. Retrieved 2 June 2012. 
  19. ^ http://www.avclub.com/articles/snoop-dogg-the-blue-carpet-treatment,8055/
  20. ^ Harris, Chris (November 29, 2006). "Jay-Z Scores Seventh #1 With Kingdom Come Chris Daughtry, Beatles, Snoop, Tupac make top 10 during big sales week.". MTV (Los Angeles). Retrieved May 27, 2013. 
  21. ^ "Tha Blue Carpet Treatment – Snoop Dogg : Credits". Allmusic. Rovi Corporation. Retrieved June 23, 2013. 
  22. ^ "Snoop Dogg - Tha Blue Carpet Treatment- austriancharts.at". Austrian Albums Chart. Hung Medien. Retrieved June 23, 2013. 
  23. ^ "Snoop Dogg - Tha Blue Carpet Treatment" (in Dutch). Ultratop. Hung Medien. Retrieved June 23, 2013. 
  24. ^ "Snoop Dogg - Tha Blue Carpet Treatment" (in French). Ultratop. Hung Medien. Retrieved June 23, 2013. 
  25. ^ Caulfield, Keith (June 23, 2013). "Official: Snoop Dogg - Tha Blue Carpet Treatment". Billboard. Prometheus Global Media. Retrieved June 23, 2013. 
  26. ^ "Snoop Dogg - Tha Blue Carpet Treatment (Album)". Danish Albums Chart. Hung Medien. Retrieved June 23, 2013. 
  27. ^ "Snoop Dogg - Tha Blue Carpet Treatment" (in Dutch). Dutch Albums Chart. Hung Medien. Retrieved June 23, 2013. 
  28. ^ "Snoop Dogg - Tha Blue Carpet Treatment" (in French). French Albums Chart. Hung Medien. Retrieved June 23, 2013. 
  29. ^ "Album - Snoop Dogg - Tha Blue Carpet Treatment". Media Control GfK International. Retrieved June 23, 2013. 
  30. ^ a b "Snoop Dogg - Tha Blue Carpet Treatment". acharts.us.com Hung Medien. Retrieved June 23, 2013. 
  31. ^ "charts.org.nz – Snoop Dogg - Tha Blue Carpet Treatment". New Zealand Albums Chart. Hung Medien. Retrieved June 23, 2013. 
  32. ^ "Snoop Dogg - Tha Blue Carpet Treatment". norwegiancharts.com. Hung Medien. Retrieved June 23, 2013. 
  33. ^ "Snoop Dogg - Tha Blue Carpet Treatment - hitparade.ch". Swiss Albums Chart. Hung Medien. Retrieved June 22, 2013. 
  34. ^ "Snoop Dogg - Tha Blue Carpet Treatment". June 23, 2013. Retrieved June 23, 2013. 
  35. ^ Caulfield, Keith (May 8, 2013). "Official: Tha Blue Carpet Treatment". Billboard. Prometheus Global Media. Retrieved June 23, 2013. 
  36. ^ Caulfield, Keith (May 8, 2013). "Official: Snoop Dogg - Tha Blue Carpet Treatment". Billboard. Prometheus Global Media. Retrieved June 23, 2013. 
  37. ^ Caulfield, Keith (May 8, 2013). "Official: Tha Blue Carpet Treatment". Billboard. Prometheus Global Media. Retrieved June 23, 2013. 
  38. ^ "Best of 2006 – Billboard 200 Albums". Billboard. Prometheus Global Media. Retrieved June 23, 2013. 
  39. ^ "Best of 2006 – R&B/Hip-Hop Albums". Billboard. Prometheus Global Media. Retrieved June 23, 2013. 
  40. ^ "Best of 2006 – Rap Albums". Billboard. Prometheus Global Media. Retrieved June 23, 2013. 
  41. ^ "French album certifications – Snoop Dogg – Tha Blue Carpet Treatment" (in French). Syndicat National de l'Édition Phonographique. 
  42. ^ "British album certifications – Snoop Dogg – Tha Blue Carpet Treatment". British Phonographic Industry.  Enter Tha Blue Carpet Treatment in the field Search. Select Title in the field Search by. Select album in the field By Format. Click Go
  43. ^ "American album certifications – Snoop Dogg – Tha Blue Carpet Treatment". Recording Industry Association of America.  If necessary, click Advanced, then click Format, then select Album, then click SEARCH

External links[edit]