Thalia (bookstore)

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Thalia bookstore in Vienna

Thalia is a chain of more than 200 book shops in Germany (a country with fixed book prices), Switzerland and Austria.[1]

Book stores[edit]

Local reception[edit]

Multichannel marketing[edit]

E-books[edit]

Subsidiaries[edit]

Thalia Germany has also sister companies in Switzerland[2] and Austria.[3]

References[edit]

  1. ^ "Thalia is a chain of bookstores in Germany, one of the first countries that introduced the fixed book price.". Retrieved 2011-05-07. 
  2. ^ "With a total of 23 stores and 650 employees throughout most of Switzerland, the Swiss book dealer Thalia Bücher AG is the market leader in the country.". Retrieved 2011-05-07. 
  3. ^ "Thalia Group expands in Austria". Retrieved 2011-05-07.