||This article appears to be written like an advertisement. (June 2013)|
|Type||Subsidiary (of Comcast)|
|Foundation date||Seattle, Washington, USA|
|Headquarters||Seattle, Washington, USA|
|Key people||Ian Blaine (CEO)|
|Industry||Video on demand services|
thePlatform is a Seattle, WA-based online video publishing company, which was acquired by Comcast in 2006. Founded in 2000 by Ian Blaine and Andrew Olson, the company works with digital media companies to manage and publish video and audio.
thePlatform's mpx is the most complete video management system available, with enterprise-class performance and easy publishing to PCs, mobile phones, and TVs. mpx Essentials is a streamlined solution that is tailored for businesses with smaller video libraries — providing all of the features and services required to help you reach your audience. And the mpx Dev Kit provides all the necessary tools for enhancing your video management system and designing great player experiences.
thePlatform was founded in 2000 by Ian Blaine, Andrew Olson, Alan Ramaley, and Rahul Sonnad. Previously, in 1998, Blaine founded an online personal information management company, Uniplanet, which was acquired by NBCi in 1999.
Purchase by Comcast
In June 2006, Comcast purchased the Seattle-based software company thePlatform. This represented Comcast's entry into a new line of business, selling software to allow companies to manage their Internet (and IP-based) media publishing efforts.
Internet TV partnerships
Customers of thePlatform include Verizon Wireless, BBC Worldwide, PBS, CNBC, CBS Sports, AP, NBC Local, and HiT Entertainment. thePlatform also provides media access for Hulu, the joint venture by NBCUniversal and News Corporation providing on-demand, ad-supported television programming owned by NBC, Universal Studios, and FOX.
- "Comcast buys Seattle's thePlatform". http://seattlepi.nwsource.com/business/275597_platform28.html. 2006-06-28.
- Comcast buys Seattle's thePlatform (28 Jun 2006)
- Comcast's thePlatform To Handle Back-End For Internet TV Project (20 Feb 2009)