SBE Entertainment Group

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sbe Entertainment Group
Type Private
Industry Hospitality
Founded 2002 (2002)
Headquarters Los Angeles, CA, USA
Area served Worldwide
Key people Sam Nazarian
Owner(s) Nazarian family
Employees 1000+
Divisions SLS Las Vegas
Website sbe Entertainment Group

Founded in 2002, SBE is a leading hospitality, real estate and entertainment company.Led by Chairman and CEO Sam Nazarian, sbe has established a large collection of award-winning hospitality and lifestyle destinations, developed and managed through its Hotels, Restaurants, Nightlife and Real Estate groups.[1]

sbe's exclusive partners include designer Philippe Starck, photographer Matthew Rolston, and chefs José Andrés, Katsuya Uechi and Danny Elmaleh. Each one has had the ability to influence the sbe Hospitality Collection and further reinforced sbe's commitment to curating an interesting culture for guests and employees.

Following commercial success, sbe is set to expand many of its flagship hotel, restaurant and nightlife brands into the Las Vegas, New York City, and Miami markets.

sbe Hospitality Brands[edit]

sbe owns several Los Angeles nightclubs and lounges:Create, Greystone Manor, Emerson, Hyde, XIV, Colony, Eden, MyHouse, MyStudio and The Abbey. The group owns each club outright without other investors. These venues continue to see a high level of popularity and celebrity patronage, as well as being frequently visited by the characters of HBO's Entourage. sbe brand has also been featured on episodes of The Hills.


In partnerships with Philippe Starck and chefs Katsuya Uechi, José Andrés and Michael Mina has resulted in the restaurant Katsuya, with locations in Brentwood, Hollywood, Glendale, downtown Los Angeles and downtown San Diego. They have also extended their Katsuya brand to South Beach, Miami. In 2017 it is estimated that they will open 17 Katsuya locations in 2007. [1] In addition to Katsuya, sbe has Gladstones, a seafood cuisine in Malibu and Cleo, a popular Mediterranean restaurant in their Redbury hotel in Hollywood. XIV, in partnership with Chef Michael Mina, opened on the Sunset Strip in October 2008.[1] (XIV closed in August 2011.) sbe opened The Bazaar with José Andrés, which is integrated into SLS Hotel in Beverly Hills, in 2008.[2] sbe is also invested in hamburger chain Umami Burger.[3]


Create nightclub is an entertainment venue located at 6021 Hollywood Boulevard, Los Angeles, California in the United States of America. The venue comprises four distinct entertainment areas including a main ballroom.[4] You can find information for upcoming events, tickets and vip table reservations (bottle service) at Create's website.[5]

Jordan Birnbaum invested in Vanguard Hollywood when it was initially started and known as Qtopia Events.[6] Holding a ten year lease on Hollywood Boulevard, the company was publicly launched in June 2002, without a liquor licence and with the intention of being used as a recording studio by day. Qtopia Events was not successful and Birnbaum took over management and re-branded the company as Vanguard Hollywood. By 2004 Vanguard broke even and obtained a liquor licence. Over $40 million was generated over the next five years before Birnbaum sold Vanguard in 2009.[7] The club was acquired by sbe and revamped in 2013.[8] Later that year, SBE partnered with Insomniac Events and renamed the club Create.[9]

The Abbey[edit]

The Abbey is a bar and nightclub in West Hollywood, California. It was purchased by sbe Entertainment Group[10] and has taken on more of a mixed clientele, offering entertainment to both gay and straight patrons. David Cooley is now the president of The Abbey.

The bar originally opened in 1991 as a gay coffeehouse. Wanting more of an evening appeal, a bar area was made. Wishing to compete with the other local gay bars, the owners transformed the back stock area into a lounge area and eventually even bought out the neighbouring pottery store to further expand the business's size. It is one of the highest tax revenue producing businesses in West Hollywood, California.[11]

The Abbey has been notably featured in a number of television series of interest to the LGBT community, including being the venue of the Logo original series Wisecrack. The club and its owner, David Cooley, have also featured in the Logo series Open Bar and Jacob and Joshua: Nemesis Rising and the Oxygen network original series The Janice Dickinson Modeling Agency. Transgender actress Candis Cayne was featured in several lip-synch shows there in 2008.

SLS Hotels[edit]

In 2007, sbe acquired the Sahara Hotel & Casino.[12] On February 14, 2013 sbe head Sam Nazarian announced the groundbreaking for the $415 million conversion of the hotel into the SLS Las Vegas. It will contain 1,600 rooms, a casino, four nightclubs, a 10,000-square-foot (930 m2) branch of the famed Los Angeles clothing store Fred Segal and restaurants including branches of The Bazaar by José Andrés, Katsuya by Starck and Umami Burger. The hotel will open in Fall 2014.[13] Sbe is also planning to further expand their SLS locations to Park Avenue in New York (Fall 2014), Brickeli Miami (2015), China (2015), Philadelphia (2016) and Seattle (2016). [14]


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