The Age of Stupid
|The Age of Stupid|
Theatrical release poster
|Directed by||Franny Armstrong|
|Produced by||Lizzie Gillett|
|Written by||Franny Armstrong|
|Narrated by||Pete Postlethwaite|
Jamila and Adnan Bayyoud
|Music by||Chris Brierley|
|Editing by||David G Hill|
|Distributed by||Dogwoof Pictures (UK)|
|Running time||89 minutes|
The Age of Stupid is a 2009 British film by Franny Armstrong, director of McLibel and Drowned Out, and founder of 10:10, and first-time producer Lizzie Gillett. The Executive Producer is John Battsek, producer of One Day in September.
The film is a drama-documentary-animation hybrid which stars Pete Postlethwaite as a man living alone in the devastated world of 2055, watching archive footage from the mid-to-late 2000s and asking "Why didn't we stop climate change when we had the chance?"
The makers of The Age of Stupid were the first to use the crowdfunding model and pioneered a new distribution system, Indie Screenings, which allows anyone, anywhere, to hold a screening of the film and keep the profits for themselves.[better source needed]
The film begins in the year 2055 in a world ravaged by catastrophic climate change; London is flooded, Sydney is burning, Las Vegas has been swallowed up by desert, the Amazon rainforest has burnt up, snow has vanished from the Alps and nuclear war has laid waste to India. An unnamed archivist (Pete Postlethwaite) is entrusted with the safekeeping of humanity's surviving store of art and knowledge. Alone in his vast repository off the coast of the largely ice-free Arctic, he reviews archive footage from back "when we could have saved ourselves", trying to discern where it all went wrong.
Amid news reports of the gathering effects of climate change and global civilization teetering towards destruction, he alights on six stories of individuals whose lives in the early years of the 21st century seem to illustrate aspects of the impending catastrophe. These six stories take the form of interweaving documentary segments that report on the lives of real people around the year 2008, and switch the film's narrative form from fiction to fact. In addition to the framing narrative in 2055, the news clips and the documentary footage of the six personal stories, the films includes animated segments and brief interviews with Mark Lynas and George Monbiot, created for the film.
The film's UK premiere was on 15 March 2009 in London's Leicester Square. The screening was held in a solar-powered ‘cinema tent’ and conducted without use of mains electricity. An independent audit conducted by Carbon Accounting Systems found the event's carbon emissions to be 1% of those produced by a normal blockbuster premiere. Linked by satellite to 62 cinemas around the UK, the premiere received a Guinness World Record for being the largest film premiere ever, based on number of screens.
During the post show discussion, President Mohamed Nasheed received a standing ovation for announcing that the Maldives would be the world's first carbon neutral country. Star of the film Pete Postlethwaite threatened to return his OBE if the government gave the go-ahead to the controversial Kingsnorth coal-fired power station in Kent. A month later the Government announced a change to its policy on coal - no new coal-fired power station will get government consent unless it can capture and bury 25% of the emissions it produces immediately - and 100% of emissions by 2025. This, a source told the Guardian, represented “a complete rewrite of UK energy policy”.
The UK premiere received the accolades of ‘Best Green Event’ from Event Awards and best Live Brand Experience in the PR Week Awards.
In the UK, The Age of Stupid was released in 62 cinemas in its opening week and hit the top of the Box Office charts (by screen average). The total run was 13 consecutive weeks, playing in 263 cinemas in all, with the longest single run being four weeks at London's Odeon Panton Street.
The Age of Stupid was launched in Australia and New Zealand on 19 August 2009 with simultaneous green carpet premieres in Auckland and Sydney, linked by satellite to 32 cinemas in Australia and 13 in New Zealand. The film was then released in all 13 cinemas in New Zealand and many of the 32 in Australia.
The film was released internationally on 21 September and 22 September 2009 at the "Global Premiere". A green carpet cinema tent in downtown New York, powered by locally sourced biodiesel, was linked by satellite to 442 cinemas across the USA and to more than 200 cinemas in more than 30 other countries, as well as another 33 countries which hosted independent screenings with no satellite link. Popular musicians Moby and Thom Yorke from Radiohead performed live. Special guests at the New York premier included Kofi Annan, Ed Miliband, Mohamed Nasheed, Rajendra Pachauri, Heather Graham, and Gillian Anderson. Pranksters, The Yes Men, walked up the green carpet in their “survivaballs”. Many guests arrived by low-carbon transport, including sailboat, rowing boat, electric car, bicycle, bicycle rickshaw and rollerblades.
In Germany, the film was premiered in Berlin and Hamburg on 1 June 2010, followed by a limited cinema release in twelve cities: Berlin, Hamburg, München, Nürnberg, Bonn, Frankfurt, Potsdam, Gütersloh, Freiberg, Göttingen, Bremen, Hannover and Köln.
The film had limited theatrical releases via distributors Mongrel Media in Canada and via Arts Alliance[which?] in Argentina, Austria, Belgium, Brazil, Bulgaria, Chile, China, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Greece, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosovo, Kyrgyzstan, Lebanon, Luxembourg, Madagascar, Malaysia, Maldives, Malta, Mauritius, Mexico, Micronesia, Moldova, Mozambique, Nepal, Netherlands, Nigeria, Norway, Palestinian Territories, Papua New Guinea, Peru, Philippines, Poland, Portugal, Romania, Russia, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, South Africa, Spain, Swaziland, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Turkey, Vanuatu, Venezuela, Vietnam and Zimbabwe.
The film continues to be shown in local venues worldwide through Indie Screenings - a web-based form of film distribution, pioneered by Franny Armstrong, Age of Stupid’s Director, which allows anyone to buy a license to hold a screening of the film, keeping the profits for themselves.
Writing for The Guardian, environmental activist George Monbiot, who appears in the film, said its "message, never stated but constantly emerging, is that we all have our self-justifying myths. We tell ourselves a story of our lives in which we almost always appear as the heroes. These myths prevent us from engaging with climate change." The Financial Times critic described the film as intelligent and provoking, giving “The wisdom of hindsight, today”. Time Out London's film editor, Dave Calhoun, said, "Armstrong's prognosis is apocalyptic, but her journalism is solid, instructive and pleasingly thoughtful," and described the film as "entertaining and provocative". The Times called the film "the most imaginative and dramatic assault on the institutional complacency shrouding the issue", saying, "The power of this shameless campaigning film is that it gives dates and deadlines. It explores options and ideas. It names culprits..." The Telegraph's reviewer, Sukhdev Sandhu, said, "Bold, supremely provocative, and hugely important, [Armstrong's] film is a cry from the heart as much as a roar for necessary change." Based on only 12 reviews Rotten Tomatoes gave the film a rating of 83%. The New York Times described the film as a "much sterner and more alarming polemic than An Inconvenient Truth". The review noted the "gallows humor" throughout the film, although the review was critical of the crude animated sequences. The Sydney Morning Herald described the film as "a wake-up call with an elegiac tone — not quite hectoring but pressing. This is about human nature, greed and personal responsibility. It aims to scare and galvanize — and it's pretty good at both." In a double-page spread under the headline “Oblivious to oblivion” The Sun's environment editor said "reality has caught up with the apocalyptic images."
William Nicholson, writer of Shadowlands and Gladiator, said “I hate this film. I felt as if I was watching all my own excuses for not doing anything about climate change being stripped away from me.”
- Grierson:Sheffields Awards - Best Green Doc 2008
- Sunny Side of the Doc - Best Green Doc 2008
- Sunny Side of the Doc - Film Most Likely To Be Cinema Hit 2008
- Sunchild International Environmental Festival - First Prize
- Birds Eye View Film Festival - Best Documentary 2009
- British Independent Film Awards – Best Documentary 2009 (nominated)
Shot in seven countries over a period of three years, the film features six separate documentary stories, archive footage and lots of animation from, amongst others, Passion Pictures, creators of the Gorillaz animations. The original rough cut did not include the archivist which was added later to frame the story and better tie together the six parts.
Crowd funding 
Franny Armstrong pioneered a new model to fund the production of The Age of Stupid. Now popular with independent film makers, crowdfunding involves the pooling of money and other resources to support efforts initiated by other people or organizations. The film was "crowd-funded", with the £450,000 budget being raised by selling "shares" to 223 individuals and groups who donated between £500 and £35,000. These groups range from a hockey team to a health centre. This was mostly to give it the best chance of reaching a mainstream multiplex audience, but also to retain complete editorial control. These investors all own a percentage of the film and have received a pro-rata share in the profits, alongside the 105 crew who worked for survival wages.
In a 55 minute documentary, The Making of The Age of Stupid 'Team Stupid' reveal the lengths to which they went to make the film.
Carbon footprint 
On 22 May 2009, The Age of Stupid team launched their Indie Screenings model, a new form of film distribution which allows anyone, anywhere to buy a license to hold a screening of the film - with the price set according to the screener's means - and then, crucially, to charge for tickets and keep any profits for themselves. The launch on 22 May was held at The RSA, following which there was a webcast panel discussion[unreliable source?] with director Franny Armstrong, journalist George Monbiot, economist Nicholas Stern, and the Met Office head of climate impacts Richard Betts. The panel discussion was around the country watched at 71 local screenings which had been organised through the Indie Screenings system.
The Indie Screenings model immediately proved extremely popular, with 682 screenings booked in the first four months, generating more than £55,000. After the cost of writing the software[clarification needed] was paid off, 100% of the proceeds goes to pay back the crowd-funding investors. There were no wholesalers or resellers.
The Stupid Show 
|This section does not cite any references or sources. (December 2009)|
To help demystify the geo-political intricacies surrounding climate change, The Age of Stupid team staged a guerrilla production from the Copenhagen United Nations Climate Change Conference (7 December to 18 December 2009), called The Stupid Show. Franny Armstrong hosted the run of eight 40-60 minute shows which were broadcast live on the web daily from Friday 11 December until the final day of the conference, Saturday 19 December. Armstrong has described The Stupid Show as 'a budget version of The Daily Show with Jon Stewart but much sillier and more interactive'.[unreliable source?]
The Stupid Show aimed to make the Copenhagen talks comprehensible to ordinary people using a mix of humour, stunts, video clips, graphic illustrations and interviews with delegates, climate change experts and activists billeted in the Danish capital Copenhagen for the summit. Highlights from the run included punditry from Radiohead singer Thom Yorke, an interview with author Naomi Klein, an interview with Ed Miliband conducted by Franny Armstrong whilst standing on her head, and a live link-up to an underwater camera in Belize which showed how climate change is devastating coral reefs. The production team consisted of nine people, all of whom worked with Armstrong on The Age of Stupid. Key members of The Stupid Show crew include producer Lizzie Gillett, writer Mark Lynas and editor Justin Badger.[unreliable source?]
An offshoot of The Age of Stupid project is 10:10, a UK-wide campaign encouraging everyone in the United Kingdom to reduce their carbon emissions by at least 10% in twelve months. Franny Armstrong conceived the 10:10 campaign to complement the ongoing promotion of her film: while The Age of Stupid is primarily aimed at raising awareness of climate change as a pending global humanitarian crisis, 10:10 is presented as a strategy for people to take positive action in the face of such an urgent and daunting problem.
See also 
- Retreat of glaciers since 1850
- Six Degrees: Our Future on a Hotter Planet
- Climate change in popular culture
- Apocalyptic and post-apocalyptic fiction
- List of crowdsourcing projects
- Environmental migrant
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