The Arbuturian

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The Arbuturian
Arbuturian Logo1.jpg
The Arbuturian Logo
Editor Ash J. Lipkin
Categories Gourmet, Lifestyle, Culture, Travel
Frequency Daily
Country United Kingdom
Based in London, UK
Language English
Website www.arbuturian.com

The Arbuturian is a daily online magazine covering gourmet food and drink, arts and culture, boutique and high-fashion, exotic travel and luxury living. The magazine's remit is to provide "intelligent content for a cultured readership who seek a playful approach to a diverse range of subject matter." [1] The magazine takes its inspiration from Jerome K. Jerome and specialises in narrative feature editorial, short literary fiction, and celebrity interviews. They are based out of offices in Soho, London.

Content[edit]

The magazine is unusual in that it takes a witty yet intelligent approach to luxury lifestyle topics, combining food, fashion, culture and travel features with highbrow essays, literary fiction and humorous narratives in a single edition. The content is produced by staff journalists and contributing writers; most articles employ a style of narrative journalism, while informative pieces are written in short-form method.[2] Their reviews include restaurants[3] , art, books, music,[4] theatre, nightlife and travel. They regularly publish interviews with notable celebrities, including actors, musicians, business people, artists, writers, fashion designers and chefs.[5] They also publish regular video content featuring their core topics of culture, lifestyle and travel.

History[edit]

Founded in 2009 by publishers Ash J. Lipkin, Chris Skarratt and Toby White, the magazine started life as a small and exclusive journal aimed at a well-heeled audience from the affluent neighbourhoods of London. Their readership quickly grew and the magazine is now internationally recognised with notable audiences in the United States, Europe and Japan.[6] They remain independently owned and operated.

Awards[edit]

In 2012 the magazine was shortlisted as a finalist at the British Travel Press Awards for Best Online Consumer Travel Publication of the Year, alongside The Telegraph, The Guardian and Condé Nast Traveller.[7]

In 2013 the magazine's Food & Drink Editor, Noah May, won an award for Food Journalist of the Year at the Guild of Food Writers Awards for work published in The Arbuturian.[8]

Management[edit]

Ash "Jonesy" Lipkin is the Editor-in-Chief responsible for the commercial management of the publication, and also contributes to the magazine on the subjects of food, fashion and travel. He previously worked in film distribution, publishing and journalism.

Chris "Stirling" Skarratt is a Managing Editor of the publication and also co-owns a digital media production company in Central London. He is lead on video content creation for the magazine. He is a keen triathlete and has participated in many UK-based competitions.

Toby "Lawrence" White is the third founder and board member, overseeing much of the magazine's arts and travel coverage. He is also a documentary producer, a screenwriter and an avid art collector, with notable acquisitions of prized modern art pieces. He lives in London and has strong connections to the literati and the theatre community.[9]

Distribution[edit]

The online magazine is free to read. The newsletter (email) is also free to subscribe to. A printed version is rumoured to be in production, to be distributed to key homes and businesses in Central London.

Demographic[edit]

The publication strongly appeals to an AB / High-Net-Worth demographic with a cultured background and disposable income, with a notable readership from the affluent areas of Central London, and in America from New York in particular. The content is not gender biased and appeals equally to men and women.

Contributors[edit]

Various broadsheet journalists, magazine writers, critics and authors contribute to the magazine, including theatre critic and broadcaster Al Senter[10] and the writer, photographer and filmmaker Paul Joyce,[11] the great-grand-nephew of James Joyce.

References[edit]

  1. ^ "The Arbuturian, About Us". Retrieved 22 February 2010. 
  2. ^ "The Arbuturian, About Us". Retrieved 22 February 2010. 
  3. ^ Ash J. Lipkin. "Bentley's Oyster Bar & Grill". The Arbuturian. Retrieved 2 July 2010. 
  4. ^ Toby L. White. "The Sopranos of Holland Park". The Arbuturian. Retrieved 29 May 2010. 
  5. ^ Ash J. Lipkin. "An Interview with Marcus Wareing". The Arbuturian. Retrieved 12 June 2010. 
  6. ^ "The Arbuturian Newsletter, February 2010". Retrieved 22 February 2010. 
  7. ^ "The British Travel Press Awards Finalists, November 2012". Retrieved 9 December 2012. 
  8. ^ "The Guild of Food Writers Awards Winners, May 2013". Retrieved 31 May 2013. 
  9. ^ Ash J. Lipkin. "For the Love of Art". The Arbuturian. Retrieved 18 December 2009. 
  10. ^ Senter, Al. "The Winter Of My Content". The Arbuturian. Retrieved 2 December 2009. 
  11. ^ Joyce, Paul. "Grand for a Grand". The Arbuturian. Retrieved 8 June 2010. 

External links[edit]