"The song is about being the underdog, but learning to do things your way...People say, ‘Hey, you could do it this way or that way to be more successful.’ But the song is about telling them, ‘I’ll do it my way." 
The video (directed by Chris Applebaum) features American Hi-Fi visiting the house of a fan in Hays, Kansas, where the band is seen performing the song in the living room, with the house surrounded by hundreds of partying locals. The video was deliberately less slick than the normal polished rock production, filmed with normal fans in a normal town in the 'middle of nowhere'. "It was great because we don't think of ourselves as these f---in' rock star dudes. I don't like there to be a line drawn between the band and the fans" said Jones.