The Awl

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The Awl
Web address
Type of site
Current events, culture
Available in English
Editor Matt Buchanan
John Herrman
Launched 2009; 6 years ago (2009)
Revenue Unknown
Current status Active

The Awl is a website about current events and culture based in New York City. Its motto is "Be Less Stupid." The site was founded in early 2009 by David Cho and former Gawker editors Choire Sicha and Alex Balk.[1] The current editors are Matt Buchanan and John Herrman. It was published by John Shankman from 2011 until May 2014 and is now published by Michael Macher.[2] In 2011, David Cho left the Awl to join ESPN-affiliated sports site Grantland.[3]

The site employs an editorial staff of writers.[1][4][5][6] The Awl has an app called The Awl: Weekend Companion.[7]

The Awl has four sister sites: Splitsider, a comedy website; The Hairpin, a site geared toward women; The Wirecutter, a consumer electronics blog; and The Billfold, a blog with a focus on personal finances.[1]


  1. ^ a b c Carr, David (24 October 2010). "Against Odds, Web Site Finds Niche". The New York Times. Retrieved 2013-09-04. 
  2. ^ "Changes At The Awl". The Awl. Retrieved 2014-06-05. 
  3. ^ Rovzar, Chris (29 June 2011). "Awl Publisher and Co-Founder David Cho Leaves for Grantland". New York. Retrieved 2013-09-04. 
  4. ^ Hayden, Erik (8 September 2010). "Gawker Slays Newspapers, Shrugs". The Atlantic Wire. Retrieved 2013-09-04. 
  5. ^ Pressman, Matt (21 April 2009). "Choire Sicha's Plea: Stay Away, Stupid People!". Vanity Fair. Retrieved 2013-09-04. [dead link]
  6. ^ McGann, Laura (14 June 2010). "The Awl wants to win on the web with great writing, not SEO tricks". Nieman Journalism Lab. Retrieved 2013-09-04. 
  7. ^ "The Awl: Weekend Companion". Retrieved 2014-06-05. 

External links[edit]