This quasi-concept album was the first to be composed almost entirely of songs by a young Birmingham guitarist/singer named Jeff Lynne. The LP came in a gatefold sleeve, the first of its kind since the Beatles' Sgt Pepper album. The inside sleeve art included a mock birthday feast attended by many British Celebrities. In the U.S. the cover art was different with a rather psychedelic-styled paisley pattern behind the band. While warmly received by critics, the record failed to chart in the U.K. or the U.S. The album was re-issued in 1976 to capitalise on Electric Light Orchestra's success.