The Black Dog
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The Black Dog is a restaurant and tavern in Vineyard Haven on the island of Martha's Vineyard. The restaurant was founded in 1971, and became well known for its souvenir T-shirts, featuring its logo of the eponymous black dog. They subsequently expanded to sell other products with the same logo.[1][2][3]
The Black Dog T-shirts became well-known during the 90s as photographs of celebrities wearing the shirts began appearing in national publications. For example, a photograph of then-President Bill Clinton jogging while wearing one was distributed by national wire services. Black Dog merchandise became part of the Lewinsky scandal as items from the store were purchased by Bill Clinton and given to Monica Lewinsky.[4][5]
Marketing at The Black Dog was effective. During the early 90s, the merchandise was only sold at the Martha's Vineyard location. Only a limited number of people were allowed in the store at one time, so lines formed down the wooden fenced ramp that ran from the front door. While waiting in line, visitors were given catalogs to browse. Nowadays, the merchandise is also available at "mainland" Cape Cod and Newport "Black Dog" stores as well as online.
In 2000, The Black Dog released a cook book called The Black Dog Summer on the Vineyard Cookbook (ISBN 0316339326).[6] In 2006, The Black Dog recalled approximately 9700 children's sweatshirts because they had a drawstring that poses a strangulation hazard.[7]
The New England Multihull Association and The Black Dog host a 22 mile yachting race from Vineyard Haven to Edgartown and back called the Black Dog Dash.[8][9].
[edit] Awards
In 2005 The Black Dog was awarded the Retailer of the Year Award by the Retailers Association of Massachusetts.[10]
[edit] References
- ^ Rick Fleury. "The Dog That Became a Symbol of the 'Simple Life'. Brandweek. July 15, 1993. 18–19.
- ^ Erica Levy Klein. "Cute logo: Gifts Evoke The Black Dog Tavern". Sacramento Bee. December 17, 1995. E2.
- ^ Ruth Marcus. "Martha's Vineyard, putting on the dog". The Washington Post. August 31, 1994. C1.
- ^ "Washingtonpost.com Special Report: Jones vs. Clinton". 1998-03-13. Archived from the original on 2008-10-13. http://www.webcitation.org/5bXWrxyTj. Retrieved on 2008-10-13.
- ^ "Starr Report". Archived from the original on 2008-10-13. http://www.webcitation.org/5bXX6xu6O. Retrieved on 2008-10-13.
- ^ Jude Mahoney. "The Black Dog Tavern Yankee hospitality in Vineyard Haven :[ALL Edition]. " Telegram & Gazette [Worcester, Mass.] 23 Aug. 2000,C1.
- ^ "Black Dog recalls sweatshirts :[All Editions]. " Boston Herald [Boston, Mass.] 16 Feb. 2006,035.
- ^ "2008 NEMA Summer Event Schedule". Archived from the original on 2008-10-13. http://www.webcitation.org/5bXZNLWr2. Retrieved on 2008-10-13.
- ^ Michael O'Connor. "Hull raisers :[01 Edition]. " Boston Herald [Boston, Mass.] 23 Jul 1995,B.32
- ^ "2005 RAMAES Winners - Retailers Association of Massachusetts". http://www.retailersma.org/pages/692_2005_ramaes_winners.cfm. Retrieved on 2008-10-13.
In 2008 Robert S. Douglas Jr., owner and CEO of The Black Dog Tavern Co. set a new overall world speed sailing record by sailing 49.84 knots in Namibia Africa.
[edit] External links
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