The Blend (Sirius XM)

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The Blend
The Blend logo.svg
Broadcast area United States, Canada
Branding The Blend
Slogan Your Perfect Blend Of Music (primary); All Your Favorite Artists Blended Together In One Place (secondary)
Frequency Sirius XM Radio 16
Dish Network 6016
First air date February 2, 2004
Format Mainstream Adult Contemporary
Class Satellite Radio Station
Owner Sirius XM Radio
Website SiriusXM: The Blend

The Blend is a mixed music channel on Sirius XM Satellite Radio, broadcasting on XM channel 16[1] (previously 25), Sirius channel 16[2] (previously 2) and Dish Network 6016. The channel was added to XM on February 2, 2004 in response to demands by customers which desired a Mix music radio channel, ever since Clear Channel-owned New York City adult contemporary station WLTW (which was XM 24) left XM on December 1, 2003 to make room for Sunny, also owned by Clear Channel. On November 12, 2008, The Blend was added to Sirius' channel lineup, replacing StarLite as part of the company's channel merger. Until February 9, 2010, the channel was also carried on Direct TV channel 821.

Sirius XM describes the channel as "A Perfect Blend", although since it leans towards mainstream Adult Contemporary and Pop, the station plays no urban music. In 2008, The Blend tweaked its format to more of a younger-skewing sound, and dropping Barry Manilow, The Carpenters, Air Supply and Anne Murray from the playlist, along with all the 1960s and most of the 1970s songs, bringing the channel in a more FM-minded direction. The music is targeted for the middle aged group, especially for those who are age 20 or older and the station plays music from such artists as Rod Stewart, Billy Joel, Whitney Houston, John Mellencamp, John Mayer, Hall and Oates, Madonna, Mariah Carey, Lenny Kravitz, Kings of Leon, R. Kelly, Rihanna, The Black Eyed Peas, Lady Gaga, Lady Antebellum, Mumford & Sons, Beyoncé, Daughtry, Jason Derülo, Usher, Maroon 5, Katy Perry, Coldplay, OneRepublic, Kelly Clarkson, Pink, Prince, David Guetta, Justin Timberlake, Michael Jackson, Taylor Swift, and many others. The channel broadcasts in the United States and Canada.

The channel is one of the most popular choices for businesses, being used in retail stores, doctor's offices, and restaurants all over.

Many subscribers were unhappy with the change and, in September 2009, The Blend modified its playlist, dropping most of the 1970s songs. The new playlist closely resembled the former Sirius channel StarLite, taking the format in a more hot adult contemporary direction. The 1960s & 1970s songs are still found on sister channel The Bridge. In addition, most of the soft AC songs were moved to sister channel Sirius XM Love. The Blend eventually relocated its studios from XM's Washington, D.C. studios to Sirius XM's New York City headquarters, where Starlite used to broadcast from. The channel's callsign continues as X025-FM rather than S002-FM, Starlite's old callsign.

In mid-September many of the old Starlite jingles returned; the only difference being that the word "Starlite" was replaced by "The Blend." However, the following month, the channel dropped most titles released as singles prior to 1984, including the remaining 1970s songs. Most of the 1990s songs formerly played by sister hot AC channel The Pulse are now played on The Blend.

Most recently, as of January 2010, The Blend has since tweaked its playlist by re-adding more early 1980s songs, as a mix towards the old Blend and Starlite. In May 2011 Sirius XM moved the blend to channel 16 as a part of their channel integration plan.

References[edit]

  1. ^ "XM Channel Lineup". 2011-05-02. Retrieved 2011-05-04. 
  2. ^ "Sirius Channel Lineup". 2011-05-02. Retrieved 2011-05-04.