The Blonde Salad
|Type of site||Fashion blog|
|Available in||English, Italian|
|Created by||Chiara Ferragni|
The blog follows Ferragni's interests of fashion, photography, travel and lifestyle, what she calls a mixed salad of interests. This mix of interests and Ferragni's blonde hair inspired the blog's name. According to Ferragni, thirty percent of her readers are based in Italy, mainly from Milan and Rome, and the remaining come from the U.S., UK, France, Germany, Brazil and Japan
The blog became successful fairly quick after its launch, according to Ferragni the site receives over 110,000 hits daily.
Ferragni used the success of the blog to partner with various fashion and beauty brands on products, such as a shoe line in collaboration with Louis Vuitton, Ermenegildo Zegna and Mango, and events with companies like Christian Dior.