The Board Administration
|The Board Administration|
|Founder||Wale Folarin, Le’Greg O. Harrison|
|Genre||Hip-hop, Rap, R&B|
|Country of origin||United States|
|Location||District of Columbia|
In 2009 The Board Administration launched inaugural monthly events entitled, DC Unplugged to showcase local talent in live venues in celebration of Go Go and Live Music both long time traditions in DC Music. During this time, Le'Greg O. Harrison linked with Wale Folarin, developed a strategic business plan for The Board Administration and formally founded the company.
After formation of The Board Administration Greg transitioned into the role of Wale's Tour Manager and demonstrated his marketing savvy through installation of More About Nothing and increased volume and sales of freshman effort Attention Deficit despite low first week numbers.
On August 3, 2010 More about Nothing took the internet and social media by storm with 100,000 plus downloads in less than 90 minutes, crashing the servers of popular file-sharing site, Hulkshare. Following the widespread success of More about Nothing The Board Administration introduced affiliated artists Black Cobain, Fat Trel, Tiara Thomas, Mz. Sasha, Slutty Boys, and Fatz Da Big Fella through various Wale assisted freestyles and mixtapes. During this time, Greg's Directorial efforts were further demonstrated through the installation of The Board Films, a production entity that showcased Wale via V Logs, A Day In the Life Series, and No Days Off Series. Greg also directed videos for More About Nothing songs The Work, Number Won, and The Cloud.
In 2011 Le'Greg O. Harrison transitioned into the role of Business Manager for Wale and continued to work alongside the management team at Roc Nation. The Board Administration promoted the rapper Wale's album Ambition with viral promotion of a mixtape, The Eleven One Eleven Theory which debuted August 17, 2011 on Life and Times in honor of Wale's Twitter milestone of reaching one million followers, and was purposefully made with the intent to build anticipation for the November 1, 2011 scheduled release date of Ambition.
The marketing strategy was the brainchild of The Board Administration CEO Le’Greg O. Harrison and was executed through savvy social media integration, resulting in the first official shut down of the file sharing site Hulkshare within the first 4 seconds of posting the link. Wale is the first mainstream artist to officially crash Hulkshare.
The Board Administration launched a robust social media campaign integrating social media to virally promote Ambition. The promotional campaign included a five-part "making of" documentary, a Twitter campaign centered on a hashtag blitz named #Ambition, daily new music and video releases from Wale, and promotional materials for purchase through Warner Music Group and Maybach Music Group such as Ambition wristbands and graphic tees. These efforts were also supported by televised "making of" episodes through networks such as MTV that hosted Sucker Free Road to Release. The never-seen-before element of Wale’s Ambition promo blitz included a partnership formed between the file sharing site Hulkshare and The Board Administration. Greater than 3 million people frequent Hulkshare daily, and through this collaboration could view banner ads on practically every Hulkshare download page flanked with Wale’s profile and a clock counting down the days, hours, minutes, and seconds until the album released.
The Board Administration artist Tiara Thomas was selected as a 2011-2012 Campaign Spokesperson for the American Eagle Outfitters Back to School We The People Campaign. Tiara's likeness is canvassed in New York's Time Square at the American Eagle Outfitters Flag Ship Store Location and across the continental US in all 900+ stores worldwide. Her original songs for the campaign Denim and Wassup are featured on the American Eagle Outfitters website and were circulated to the masses through their social media campaign.
The Board Administration artist Black Cobain toured 53 markets worldwide as the official opener for Wale's Ambition Tour during 2011-2012 and was placed under consideration by XXL Magazine as a 2012 Freshman Class Candidate. In August 2012 Black Cobain toured as an official opener for the Meek Mill Dreams and Nightmares Tour. He is also featured on Wale track Bag of Money Remix alongside Rick Ross, Lil Wayne, Yo Gotti, T Pain, French Montana, and Omarion.
- Freeman, MacY. "Wale Presents the Board Administration". The Washington Post (Katharine Weymouth). Retrieved May 26, 2011.
- "The Board Administration Official Website". The Board Administration. Retrieved May 26, 2011.
- Freeman, MacY. "Quick Take". The Washington Post.
- Galil, Leor. Forbes http://www.forbes.com/sites/leorgalil/2011/10/28/a-look-at-wales-promotional-campaign-for-his-new-album-ambition
|url=missing title (help).