The Brand Trust Report

From Wikipedia, the free encyclopedia
Jump to: navigation, search
The Brand Trust Report, India Study
Author N Chandramouli[1]
Country India
Language English
Publisher Trust Research Advisory[2]
Publication date
Annual (2013 Edition published in January 2013)
Media type Print (Hardcover)
Pages 187 (2013 Edition)
ISBN 978-81-920823-4-9 (2013 Edition)

The Brand Trust Report, India Study is an annual study based on a primary research conducted across Indian cities based on Trust Research Advisory's proprietary 61-attribute Trust Matrix. The research studies trust attitudes and preferences of brand influencers and also lists the Most Trusted Brands in India based on the Brand Trust Index. The research report is available in hardcase.

The Brand Trust Report, India Study - 2013 (ISBN 978-81-920823-4-9) was a result of a research conducted across 2505 influencers from 16 Indian cities generating 3 million datapoints. The Brand Trust Report - 2013 lists 1100 Most Trusted brands [3] from 211 categories [4] from among the 19000 unique brands generated in the study. Nokia[5] was ranked as India's Most Trusted Brand for the third consecutive year, followed by Samsung ranked 2nd and Sony ranked 3rd. BMW[6] jumped twenty ranks from the previous year to be ranked India's 4th Most Trusted brand and India's Most Trusted car brand. Tata was ranked India's 5th Most Trusted, losing 3 ranks from the previous year. Other brands among India's 10 Most Trusted brands include Godrej, Reliance, Bajaj, Airtel and LG. Anna Hazare[7] as India's Most Trusted personality and Kiran Bedi as the Most Trusted Female personality. The other prominent Most Trusted Category leaders includes Maruti Suzuki in Automotive,[8] Life Insurance Corporation in Insurance, State Bank of India among Banks, LG in Durables.[9]

The Brand Trust Report, India Study - 2012 (ISBN 978-81-920823-1-8) was conducted in 15 cities with 2718 influencer-respondents and the report generated 17000 unique brands. The Brand Trust Report - 2012 listed India's 1000 Most Trusted Brands and Nokia[10] was ranked India's Most Trusted brand in 2012 followed by Tata ranked 2nd and LG ranked 3rd. Other brands listed among the top 10 most trusted include Samsung, Sony, Maruti Suzuki, Bajaj, Life Insurance Corporation, Airtel and Reliance.

The Brand Trust Report, India Study, 2011 (ISBN 978-81-920823-0-1) researched 2310 influencer-respondents and generated 10,00,000 datapoints and 16,000 unique brands from over 10,000 hours of fieldwork conducted in nine cities.[11][12] Of the 300 Most Trusted brands [13] listed in the report, Nokia was India's Most Trusted Brand. The other brands in the top 10 were Tata, Sony, LG, Samsung, Reliance, Maruti Suzuki, Life Insurance Corporation, Airtel and Titan.[14]


  1. ^ "The Cusp Of Change". 2012-06-21. Retrieved 2013-08-27. 
  2. ^ "Trust Research Advisory". Retrieved 2013-08-27. 
  3. ^ "Trust Research Advisory". Retrieved 2013-08-27. 
  4. ^ "Trust Research Advisory". Retrieved 2013-08-27. 
  5. ^ "Nokia still India's most trusted brand: Report - Business Today - Business News". 2013-02-01. Retrieved 2013-08-27. 
  6. ^ "Maruti Suzuki slips to fifth place in India - Auto Industry News". 2013-07-29. Retrieved 2013-08-27. 
  7. ^ "has been listed". Retrieved 2013-08-27. 
  8. ^ "Trust Research Advisory". Retrieved 2013-08-27. 
  9. ^ "Trust Research Advisory". Retrieved 2013-08-27. 
  10. ^
  11. ^ "Nokia most trusted brand in India, Tendulkar ahead of Mahatma". 
  12. ^ New Delhi, Jan 19 (PTI) (2011-01-19). "Nokia most trusted brand in India, Tendulkar ahead of Mahatma". Retrieved 2013-08-27. 
  13. ^ "Trust Research Advisory". Retrieved 2013-08-27. 
  14. ^ "India's most trusted brands - Business". 2011-01-20. Retrieved 2013-08-27.