The Breeze (radio network)

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The Breeze
The Breeze logo.jpg
Broadcast area South Hampshire, Basingstoke & Thames Valley, Bristol, Bath, Somerset, North Dorset, West Wiltshire, Frome and Cheltenham.
Slogan "Tune in Feel Good"
Frequency
First air date 1998–1999 (as individual stations)
4 July 2010 (current format)
Format Hot AC
Audience share 4.3% (June 2011, [1])
Owner Celador Radio
Website http://www.thebreeze.com

The Breeze is a network of Independent Local Radio stations broadcasting to South West Surrey, West Sussex, Hampshire, Cheltenham, West Berkshire, Bristol, Somerset, Dorset and West Wiltshire. The stations, owned & operated by Celador Radio, broadcast a 'contemporary easy listening' format, playing classic and recent melodic popular music aimed principally at listeners over the age of 40.

The Breeze network operates on various FM frequencies and is also online at thebreeze.com.[1] All frequencies were previously separate stations centred on each of the broadcast areas, which have been acquired and combined into one network, carrying separate breakfast and drivetime programming for the south and the west of England.

History[edit]

The network launched when Play Radio (a combination of two stations in Hampshire) was acquired by Celador along with an additional station in Portsmouth and rebranded as The Breeze on 4 July 2010. The individual stations have all operated under various owners, formats and identities, with the stations having launched between 1998 and 1999 as a series of local stations focused on a specified broadcast area.

In 2011, Celador acquired two Total Star stations in Bristol & Bridgwater, and successfully applied for an FM licence serving the Bath area,[2] and relaunched all stations as The Breeze. All local programming is now identical across all licence areas.

The Breeze is currently based in Southampton, Bristol and Basingstoke.

Stations[edit]

The Breeze originally launched as a number of stations in the South and the West of England.

Presenters[edit]

Networked proramming

References[edit]

  1. ^ "Media titles owned by Celador Radio". Media UK. Retrieved 15 November 2011. 
  2. ^ "The Breeze heads to Bristol". Radio Today. Retrieved 20 January 2011. 
  3. ^ "Celador to Launch The Breeze 107". Radio Today. 21 June 2010. Retrieved 21 June 2010. 
  4. ^ RadioToday: The Breeze to replace Total Star Somerset

External links[edit]

Coordinates: 50°48′19.04″N 1°4′57.62″W / 50.8052889°N 1.0826722°W / 50.8052889; -1.0826722