The Bulletin (Brussels weekly)
Cover of The Bulletin
|Frequency||Every 2 weeks|
The Bulletin is an English-language website published in Brussels, Belgium. Founded in 1962, it was the oldest weekly magazine in English in Belgium and one of the oldest English-language publications in Continental Europe. When the print version folded in 2012, it claimed a readership of 45,000 people, mostly from the large expatriate community of the European Union's capital. The Bulletin continues to publish online.
Regular contributors have included the author and one-time British Labour MP Dick Leonard, who writes about Belgian politics, and John Palmer, formerly Europe Editor of The Guardian (London) and former Political Director of the European Policy Centre.
"From now on, non-Belgian, English-speaking residents have a voice of their own. That voice: The Bulletin. YOUR weekly." - Monique Ackroyd, 1962
On September 21, 1962, Monique Ackroyd successfully completed the first issue of The Bulletin. Created in the basement of her Uccle home, it was 8 pages and cost 5 Belgian francs. The publication was greeted enthusiastically by the English-speaking community: by the second issue, it had grown to 12 pages. Although things were going well with The Bulletin, it wasn't until 1967 with the move of NATO headquarters from Paris to Brussels that readership really took off. With a new office in Uccle, the magazine's circulation grew and the number of pages doubled to 48. By 1969, circulation had grown to 3,000, enabling yet another relocation of The Bulletin office to the Sablon/Zavel area, above the Vieux St. Martin restaurant.
In 1971, one of The Bulletin's freelance writers, Sunday Times journalist John Lambert, encouraged by the then editor, Aislinn Dulanty, decided to launch a campaign to ban traffic in the Grand-Place. A petition resulted in a partial success in March 1971, when drivers were banned from parking, but through traffic was still allowed. The Bulletin kept fighting. The staff organized a protest picnic held on June 25. "Bring your children, your grandmother, your umbrella (just in case)," urged the posters. The response was sensational, and hugely successful.
Due to such positive campaigns as well as the expansion of the EEC and expatriate community in Brussels, Ackroyd Publications launched What's On, an entertainment guide, in 1975. Three years later, the growing company moved into new offices, located on Avenue Louise.
The Bulletin was on a roll in the 1980s. It was a recognized publication, producing serious journalism that reflected the changing urban scene. It had Cleveland Moffett's reflective Rambler columns covering many aspects of urban life, Dick Leonard explaining the nuances of Belgian politics and Geoff Meade's wry stories on living in Belgium with his Meadelets and catlets. By 1986, its cash flow was healthy enough to pay for a smart corner mansion on Avenue Molière.
In the 1990s there was a change of editor, from Aislinn Dulanty to her daughter, Brigid Grauman. The Bulletin continued its successful ascent by recruiting new journalists, and launching several titles, including a design magazine called Look and an inflight magazine for the Belgian national airline Sabena.
Between 1992 and 1994, The Bulletin reported on a campaign led by expats of differing nationalities against BBC's Radio 4. It was thought that the service was to be stopped, causing outrage amongst its listeners. Even though the true situation came to light as being just a switch from long waves to FM, a protest organization was still founded. North Europe Save Radio 4 sent petitions and faxes until BBC agreed to keep the program on long wave.
In 2007, Ackroyd Publications was acquired by Corelio, the Flemish media group that owns four Belgian daily newspapers. Derek Blyth then became editor-in-chief.
In 2012, the Bulletin announced it was printing its final edition in July. This was stated in a letter to subscribers that offered a refund for those who had signed up to a longer term subscription. The announcement stated that due to changes in the market, including the role played by the internet, the Bulletin would no longer be a printed magazine but would continue as an online publication. This online publication was previously an offshoot of the Bulletin called xpats.com, part owned by ING.
Newcomer is a bi-annual magazine for expats who are new to Belgium, providing information to help them settle in and feel at home.
Flanders Today is a weekly, English-language newspaper based in Groot-Bijgaarden, just outside of Brussels, Belgium. Launched by Ackroyd Publications in October 2007, it covers news, business, arts and culture in Brussels and Flanders, the northern region of Belgium.
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- Belgium: Extensive redesign for The Bulletin Publicitas, 12 September 2011, Retreieved 8 December 2011