The Burning Red is the third album by American heavy metal band Machine Head. It is the band's second best selling album in the United States, selling as many copies in three years as Burn My Eyes sold in almost eight years (1994–2002). The album has sold over 134,000 copies in the United States and it was certified Silver in 2011 by the BPI for sales of 60,000 in the UK.
Machine Head guitarist Logan Mader quit the band in 1998 following the recording of their album The More Things Change... and was replaced by Ahrue Luster. With the recording of The Burning Red, the band added new elements to its music, including rapping vocals, a move which some believe to have been influenced by Ahrue Luster himself. McClain stated they weren't trying to sound like popular bands but "wanted to sound different". This sound, as featured on songs like "From This Day" and "Desire To Fire", was described by critics as nu metal, although the album still retained the band's previous groove metal sound in other tracks.
The Burning Red was well received by critics and sold well, but the band's change in image/musical direction was highly criticized, with critics and fans alike accusing the band of "selling out". However, Rick Anderson of Allmusic was among those who praised the album, stating Machine Head was "sounding a bit looser and less constricted musically than they have in the past".The Burning Red became Machine Head's top selling album for a number of years, and debuted at number 88 on the Billboard 200. The album won the hearts of many new fans with such hits as "The Blood, The Sweat, The Tears" and "From This Day".