The CW Daytime

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The CW Daytime is an afternoon programming block that is broadcast by The CW Television Network. It was formerly known as Daytime WB, which aired on the defunct The WB Television Network. Officially, the network prefers the block to air from 3–4 p.m. in each time zone, though Chicago's WGN-TV (since September 2012) and Dallas' KDAF (since September 2013) run it at 2 p.m. Central Time, while New York City's WPIX and Charlotte's WCCB air it at 1 p.m. Eastern Time (respectively since September 2012 and July 2013; in Charlotte, this is due to existing syndication contracts from its time as a Fox affiliate). CW Plus stations in the Central and Mountain time zones also air the block an hour earlier or later, depending on the local time zone.

History[edit]

The logo for Daytime WB.

The CW Daytime originated as a block on The WB Television Network called Daytime WB, which launched on January 2, 2006. The block's creation traces back to the former holder of its timeslot, Kids' WB, sharing an increasing amount of its programming with Cartoon Network following the 1996 Turner-Time Warner merger. Eventually, Cartoon Network began to beat Fox Kids in the ratings, and airing Kids' WB became financially unattractive as broadcast stations started airing only live-action talk shows and sitcom reruns in the afternoon hours to target an adult audience, figuring that the viewing habits of children in the afterschool hours had migrated to cable channels (such as Cartoon Network, Nickelodeon and Disney Channel).

On May 31, 2005, The WB announced the discontinuation of the weekday Kids' WB! block effective December 31, 2005. Kids' WB continued to air weekdays after this, but with redundant programming and theme weeks until January, and more promotion of Cartoon Network's afternoon Miguzi block and the Kids' WB! Saturday morning lineup during the transition. After Daytime WB debuted, Kids' WB's Saturday block was expanded by one hour, running from 7:00 to 12:00 p.m. in all time zones.

The block moved to The CW, which replaced The WB in its merger with UPN on September 18, 2006, under the unofficial name: The CW Daytime. On-air promotions for the afternoon block (which air quite rarely) do not give it an actual name. The only description given by the network's website in the past was that it was a "Monday-Friday afternoon block from 3:00-5:00PM (ET/PT) as well as a Sunday encore block from 5:00-7:00 PM (ET/PT) outside of prime time." The Sunday block (formerly a component of The WB's "Big Sunday" schedule) was discontinued in September 2009 when the network gave back the five-hour evening lineup on Sundays to its affiliates in order for them to carry syndicated programs and feature films after the failure of the Media Rights Capital time brokering agreement for Sunday primetime in the 2008-09 season. Today, the majority of The CW's stations air NBCUniversal-syndicated talk shows such as Jerry Springer, The Steve Wilkos Show and Maury during daytime hours outside of the afternoon block, along with court shows and other talk programming from either CBS Television Distribution or Entertainment Studios. Currently, The CW's website and social media channels make no mention of The CW Daytime in any form, and outside of promos distributed to the network's affiliates and occasional network promotions in primetime (usually only at the start of the television season), the responsibilities and burden of promotion are largely held by the producers of the program carried in the block.

Starting in the fall of 2008, Warner Bros. Domestic Television Distribution began holding the program responsibilities for the block.[1] At that point, when The CW4Kids block premiered, 4Kids broadcast a half-hour "fall preview" show prior to the launch of the new schedule in September. A premiere episode of Kamen Rider: Dragon Knight from the CW4Kids block aired in early September 2009 to promote the series. Another preview special aired in 2010 upon the rename of the block to Toonzai, as well as the pilot for Tai Chi Chasers in 2011, promoted as a "sneak preview" episode.

On September 7, 2009, the Warner Bros.-distributed The Tyra Banks Show moved from first-run syndication exclusively to The CW Daytime, with a repeat "best-of" segment in the first hour, while a new episode aired in the second hour.[2] Banks announced the discontinuation of the series in December 2009, with the program ending its run in May 2010.[3]

For the 2010–2011 season, the network aired one repeat "best-of" episode of Banks' show each day until September 16, 2011 – as The CW had cut its weekday daytime down to one hour that season, retaining the 3 p.m. start time (the 4 p.m. hour was given back to The CW's affiliates, the vast majority of whom filled the slot with syndicated programming). In the 2011–2012 television season, Dr. Drew's Lifechangers, a daytime talk show produced by Warner Bros. subsidiary Telepictures (which also produced Tyra), aired an original episode in the first half-hour, and an encore in the second until September 14, 2012, following the show's cancellation due to Pinsky focusing more on his program on HLN.[4][5]

The Bill Cunningham Show (produced by Tribune Broadcasting and ITV Studios), which had been airing mainly on Tribune's stations (along with a few owned by Local TV and Raycom Media) during the 2011–2012 season, replaced Lifechangers on September 17, 2012.[6]

Programming[edit]

Current programming[edit]

Former programming[edit]

References[edit]

External links[edit]