The CW Plus

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The CW Plus
The CW Plus.png
Launched September 18, 2006 (2006-09-18)
Network The CW
Owned by The CW Network, LLC[1]
(Time Warner (50%)/
CBS Corporation (50%))
Picture format 480i (SDTV)
1080i or 720p (HDTV)
(resolution varies depending on the affiliate)
Slogan TV Now
Country United States
Language English
Broadcast area National (available only in smaller television markets)
Affiliates (see section)
Headquarters Los Angeles, California
Replaced The WB 100+ Station Group (1998–2006)
Website www.cwtv.com
Availability
Terrestrial
Available on digital subchannels and LPTV stations in some markets Check local listings for channel
Satellite
OTA affiliates available on DirecTV and Dish Network in some markets Check local listings for channel
Cable
Available on some cable systems Consult your local cable provider or program listings source for channel availability of a CW Plus cable-only affiliate

The CW Plus is a national feed of The CW Television Network that is primarily carried on digital subchannels and non-broadcast cable television outlets; the service is intended for areas ranked below the top 99 television markets in the United States. In addition to carrying CW network programming, The CW Plus runs syndicated and brokered programs outside of network programming time periods. As of March 2015, The CW Plus has 100 affiliates across the United States (covering an estimated national audience reach of 59,718,119 U.S. residents, or 19.11% of all households).[2]

Background[edit]

Logo for KDLH-DT2 in Duluth, Minnesota. Similar logos are used by most CW Plus stations as well as some conventional CW affiliates.

One of the predecessors of The CW, The WB Television Network had maintained a similar group of cable-only affiliate stations in small- and medium-sized markets called The WB 100+ Station Group, which began operations on September 21, 1998 and continued to operate until The WB ended operations on September 17, 2006. While there was no guarantee that existing affiliates of The WB 100+ would automatically join The CW Plus, most of them (particularly cable-only affiliates) ultimately did join the new service, and programming transitioned seamlessly from The WB 100+ to The CW Plus.

Since The WB 100+ was created before digital television was easily available in the United States, most WB 100+ stations were only available on cable, with a few main channel affiliations on over-the-air broadcast stations. With its launch, The CW (along with MyNetworkTV) became among the first conventional broadcast networks in the U.S. to fully utilize digital multicasting to gain over-the-air coverage in markets that did not have enough television stations to maintain a traditional main channel affiliation (Fox, The WB and fellow CW predecessor UPN had a few subchannel-only affiliates shortly before The CW launched, however over-the-air distribution in this manner was very limited). In several markets served by a CW Plus station, the current affiliate may not be the same as the prior WB 100+ affiliate, some CW Plus affiliates are carried on a digital subchannel of a local broadcast station, whereas the prior affiliate of The WB 100+ was cable-exclusive; certain cable-only affiliates of The WB 100+ have been replaced completely by either a subchannel or main channel over-the-air affiliation when The CW launched, or joined The CW Plus only for a broadcast station that managed or acquired it to begin carrying it over-the-air at some point after its launch.

CW Plus stations are generally managed and promoted by a local affiliate of a larger over-the-air television station, which may produce some local programming, such as morning and/or primetime newscasts, telecasts of local sports events or syndicated national sports broadcasts from either ESPN Regional Television, the ACC Network or the American Sports Network; some affiliates, however, are operated by a local cable provider.

CW Plus affiliates each have their own local branding, which is usually a combination of the "The CW" name with either the parent station/cable franchise's city of license or a regional descriptor of the area (such as "Northland" for Duluth and northeastern Minnesota, seen to the above left). Unlike its predecessor, The WB 100+ Station Group, The CW Plus does not use call signs used solely for branding and/or supplementary identification purposes, in a widespread fashion; while many cable-only WB 100+-turned-CW Plus affiliates have stopped using fictional call signs (which were not assigned by the Federal Communications Commission, as the agency does not issue licenses to cable channels), a few have continued to use the ones they had used while part of The WB 100+ Station Group, and mainly continue to do so merely for identification purposes for local Nielsen diary-tabulated ratings.

Since the conversion of the CW Plus feeds in 2012 to a high definition schedule, many of The CW Plus's stations have converted to carrying the high definition feed on an over-the-air signal, though it is usually transmitted in 720p rather than the network's 1080i master resolution due to technical considerations for their parent station's main network feed (except in the few markets where a CW Plus broadcast affiliate does not also have an affiliation with a major broadcast network) on their primary channel. Prior to that, the parent stations also carried the main CW signal in HD mixed with the CW Plus schedule to provide high definition programming from the network to local cable and satellite providers.

Programming[edit]

Like the predecessor WB 100+ Station Group, The CW Plus utilizes a dual programming model differing from CW-affiliated stations in large and medium-sized markets. Dayparts on CW Plus affiliates with no CW programming are programmed by the network – primarily featuring programs airing in syndication, with syndicated film packages filling select weekend timeslots, and paid programming filling overnight and some early afternoon timeslots; this relieves the local affiliate's operator from the duty of having to acquire syndicated programming to fill timeslots outside of The CW's network schedule. However, some over-the-air CW Plus affiliates may fill paid programming time with content from another subchannel network such as Me-TV, This TV or Antenna TV, particularly if the network whose content is sourced does not have an existing full-time affiliate in the market. The operator of the CW Plus affiliate handles local advertising sales for the station, cable-only outlet or subchannel, which incorporates local commercial inserts during CW network and syndicated programming supplied by the service.

Prior to the debut of the Litton Entertainment-produced One Magnificent Morning block on the network in October 2014, the remaining two hours of programming that fulfill FCC educational programming guidelines which were not covered by The CW's predecessor children's program blocks – Kids' WB, The CW4Kids/Toonzai and Vortexx – was also taken care of by The CW Plus. However even with the debut of One Magnificent Morning, The CW Plus continues to carry syndicated E/I programs on early Saturday afternoons immediately after the conclusion of the block, resulting in a net surplus of seven hours of educational programming each week (five provided by The CW, and two by The CW Plus) that far exceeds the three hours required at minimum by the Children's Television Act.

Syndicated programs broadcast on The CW Plus during non-network programming hours as of September 2014 include Seinfeld, The Steve Wilkos Show, Community, Are We There Yet?, The King of Queens, Rules of Engagement, Cougar Town, The Better Show, Cops Reloaded, Raising Hope, Murdoch Mysteries and King of the Hill. Some syndicated programming provided by The CW Plus is substituted by the local affiliate's parent station or cable franchise operator with alternate shows if the rights to that program are held by another station in their market. Many subchannel affiliates also carry morning and/or primetime newscasts produced by a co-managed station or through a news share agreement with another station in the same market. Though The CW Television Network does not carry any national news programming of its own, The CW Plus did carry The Daily Buzz, a syndicated morning news and talk program that had originally aired on its predecessor The WB 100+ beginning in September 2002 and remained on The CW Plus until September 2014.

The CW Plus operates two separate feeds for the Eastern and Pacific Time Zones, whose master schedules are designed to align the start time of The CW's primetime programming with the network's broadcast affiliate feed; as such, The CW Daytime and One Magnificent Morning blocks (which are designed to be tape-delayed) are aired an hour early – compared to their preferred scheduling – on affiliates in the Central, Mountain and Alaska time zones.

List of The CW Plus affiliates[edit]

DMA Market Station Former affiliation Ownership
86 Brownsville-McAllen-Harlingen, Texas KCWT-CD 21
KFXV-LD 67.21
KNVO 48.41
Telefutura
The WB
None
Entravision Communications
95 Charleston, South Carolina WCBD-TV (DT2) 21 None Media General
98 Burlington, Vermont-Plattsburgh, New York WPTZ (DT2) 5.21 Me-TV Hearst Television
99 Greenville-New Bern-
Washington, North Carolina
WNCT-TV (DT2) 121 None Media General
101 Fort Smith-Fayetteville, Arkansas KHBS-TV (DT2) 40.21
KHOG-TV (DT2) 29.2
1
None Hearst Television
102 Florence-Myrtle Beach, South Carolina WWMB 21 UPN Howard Stirk Holdings
(operated through local marketing agreement with the Sinclair Broadcast Group)
106 Tallahassee, Florida-Thomasville, Georgia WTLF 24
WTLH (DT2) 49.21
The WB New Age Media
107 Reno, Nevada KRNS-CD 46
KREN-TV (DT2) 27.2
1
The WB Entravision Communications
108 Tyler-Longview, Texas KYTX 19.2 Me-TV Gannett Company
109 Boise, Idaho KYUU-LD 35
KBOI-TV (DT2) 2.2
1
The WB Sinclair Broadcast Group
110 Sioux Falls, South Dakota KSFY 13.2 None Gray Television
111 Fort Wayne, Indiana WPTA (DT2) 211 The WB Malara Broadcasting
(operated by the E. W. Scripps Company)
112 Augusta, Georgia WAGT (DT2) 261 None Schurz Communications
(operated under shared services agreement with Media General)
114 Lansing, Michigan WLAJ-TV (DT2) 531 The WB Shield Media, LLC
(operated through shared services and joint sales agreements by Media General)
115 Springfield-Holyoke, Massachusetts WWLP (DT2) 22.2 The WB (operated by Media General)
116 Peoria-Bloomington, Illinois WHOI (DT2) 191 The WB Sinclair Broadcast Group
(operated under shared services agreement with the E. W. Scripps Company)
117 Montgomery, Alabama WBMM 22 Daystar Bahakel Communications
118 Traverse City-Sault Ste. Marie, Michigan "WBVC" 61 The WB Tucker Broadcasting of Traverse City, Inc.
(operated under shared services agreement with the Sinclair Broadcast Group)
119 Fargo-Grand Forks, North Dakota WDAY (DT2) 61
WDAZ (DT2) 8
1
The WB Forum Communications
120 Eugene, Oregon KMTR (DT2) 161 The WB Roberts Media
(operated by Sinclair Broadcast Group)
121 Macon, Georgia WMAZ-DT2 13.21 None Gannett Company
122 Santa Barbara-Santa Maria-
San Luis Obispo, California
KSBY (DT2) 61 The WB Cordillera Communications
123 Lafayette, Louisiana KATC (DT2) 31 None Cordillera Communications
124 Monterey-Salinas, California KION-TV (DT2) 461 None News-Press & Gazette Company
125 Yakima-Pasco-
Richland-Kennewick, Washington
KIMA (DT2) 29 1
KEPR (DT2) 19
1
None Sinclair Broadcast Group
126 Bakersfield, California KGET-TV (DT2) 171 The WB Nexstar Broadcasting Group
127 La Crosse-Eau Claire, Wisconsin WXOW-TV (DT2) 19 1
WQOW-TV (DT2) 18
1
The WB Quincy Newspapers
129 Corpus Christi, Texas KRIS-TV (DT2) 61 The WB Cordillera Communications
130 Chico-Redding, California KHSL (DT2) 121 The WB GOCOM Media, LLC
131 Amarillo, Texas KVII-TV (DT2) 71 None Sinclair Broadcast Group
132 Columbus-Tupelo, Mississippi WCBI-TV (DT3) 4 The WB Morris Multimedia
133 Rockford, Illinois WREX-TV (DT2) 131 The WB Quincy Newspapers
134 Wausau-Rhinelander, Wisconsin WAOW-TV (DT2) 9 1
WYOW (DT2) 34
1
The WB Quincy Newspapers
135 Monroe, Louisiana KNOE-TV (DT3) 81 The WB Gray Television
136 Wilmington, North Carolina WWAY-DT2 3.21 The WB Morris Multimedia
137 Duluth, Minnesota-Superior, Wisconsin KDLH (DT2) 31 The WB Malara Broadcasting
(operated by Granite Broadcasting)
138 Topeka, Kansas KTKA (DT3) 49.31 None Vaughan Media, LLC
(operated under shared services agreement with Media General)
139 Columbia-Jefferson City, Missouri KOMU-TV (DT3) 81 The WB University of Missouri
140 Beaumont, Texas KFDM-TV (DT2) 61 The WB Sinclair Broadcast Group
141 Medford-Klamath Falls, Oregon KTVL (DT2) 101 The WB Sinclair Broadcast Group
142 Erie, Pennsylvania WSEE-TV (DT2) 351 None Lilly Broadcasting
143 Sioux City, Iowa KTIV (DT2) 41 The WB Quincy Newspapers
145 Joplin, Missouri-Pittsburg, Kansas "KSXF"
(cable only)
The WB Cable One
146 Wichita Falls, Texas-Lawton, Oklahoma KAUZ-TV (DT2) 61 None Hoak Media
147 Lubbock, Texas KLCW-TV 22 The WB Woods Communications Corporation
148 Salisbury, Maryland WMDT (DT2) 471 The WB Marquee Broadcasting, Inc.
149 Palm Springs, California KCWQ-LP 2
KESQ-TV (DT3) 42
2
The WB News-Press & Gazette Company
150 Bluefield, West Virginia WVVA (DT2) 61 The WB Quincy Newspapers
151 Bangor, Maine WABI-DT2 51 The WB Diversified Communications
152 Rochester, Minnesota KTTC (DT2) 101 The WB Quincy Newspapers
153 Anchorage, Alaska KYUR (DT2) 131 None Vision Alaska LLC
154 Wheeling, West Virginia-Steubenville, Ohio "WBWO" 18
(cable only)
The WB Turnpike Television
156 Panama City, Florida WJHG-TV (DT2) 71 None Gray Television
157 Binghamton, New York WBNG-TV (DT2) 121 The WB Granite Broadcasting Corporation
158 Bismarck-Minot-Dickinson, North Dakota "KWMK"
(cable only)
The WB Midcontinent Communications
159 Midland-Odessa, Texas KWES (DT2) 9 LATV Drewry Communications Group
160 Biloxi-Gulfport, Mississippi WXXV (DT3) 25 The WB Morris Multimedia
161 Sherman, Texas-Ada-Ardmore, Oklahoma KTEN (DT2) 101, 3 None Lockwood Broadcasting
162 Gainesville, Florida WCJB-TV (DT2) 201 None Diversified Communications
163 Idaho Falls-Pocatello, Idaho KIFI-TV (DT3) 81 None News-Press & Gazette Company
164 Abilene-Sweetwater, Texas KTXS-TV (DT2) 121 None Bonten Media Group
167 Hattiesburg-Laurel, Mississippi WHPM-LD (LD2) 23.22 None Waypoint Media, LLC
168 Missoula, Montana KPAX (DT2) 81 None Cordillera Communications
169 Utica, New York WKTV (DT2) 21 The WB Heartland Media, LLC
170 Yuma, Arizona-El Centro, California KECY (DT3) 91 None News-Press & Gazette Company
170 Billings, Montana KTVQ (DT2) 21 None Cordillera Communications
171 Quincy, Illinois-Keokuk, Iowa WGEM-TV (DT3) 101 The WB Quincy Newspapers
172 Dothan, Alabama WTVY (DT2) 41 UPN Gray Television
173 Elmira-Corning, New York WENY-TV (DT2) 36.2 The WB Lilly Broadcasting
175 Lake Charles, Louisiana KVHP (DT2) 29.21, 3 None National Communications
176 Watertown, New York WWTI (DT2) 50.21 The WB Nexstar Broadcasting Group
177 Rapid City, South Dakota KWBH-LP 27 The WB Rapid Broadcasting
179 Alexandria, Louisiana KBCA 41 The WB Dimension Broadcasting
180 Harrisonburg, Virginia WVIR-TV (DT3) 291 The WB Waterman Broadcasting Corporation
181 Charlottesville, Virginia
182 Jonesboro, Arkansas "The CW Jonesboro"
(cable only)
None non-ownership
(various cable systems)
183 Bowling Green, Kentucky WBKO (DT3) 131 The WB Gray Television
185 Meridian, Mississippi WTOK-TV (DT3) 111 None Gray Television
186 Grand Junction-Montrose, Colorado KJCT-LP (DT2) 81 None Gray Television
187 Laredo, Texas "Laredo CW 19"
(cable only)
None Time Warner Cable
190 Great Falls, Montana KRTV (DT2) 31 None Cordillera Communications
191 Twin Falls, Idaho KMVT (DT2) 111 None Neuhoff Family Limited Partnership
192 Butte-Bozeman, Montana KXLF (DT2) 41 None Cordillera Communications
193 Eureka, California KUVU-LP 9
KVIQ (DT2) 17.2
1
The WB Sainte Partners II, L.P.
194 Bend, Oregon KTVZ (DT2) 211 None News-Press & Gazette Company
195 Cheyenne-Scottsbluff, Nebraska KGWN-TV (DT3) 51 None Gray Television
197 San Angelo, Texas "KWSA"
(cable only)
The WB non-ownership
(various cable systems)
198 Casper-Riverton, Wyoming KWYF-LD 26
KFNB (DT2) 20
1
UPN Wyomedia Corporation
201 St. Joseph, Missouri KBJO-LD 211, 3, 4 None News-Press & Gazette Company
202 Fairbanks, Alaska KATN (DT2) 21 None Vision Alaska LLC
203 Zanesville, Ohio "Zanesville CW 13"
(cable only)
None Time Warner Cable
204 Victoria, Texas "KWVB" 10 The WB Suddenlink Communications
205 Presque Isle, Maine "WBPQ"
(cable only)
The WB non-ownership
(various cable systems)
206 Helena, Montana KMTF 10 The WB Gray Television
207 Juneau, Alaska KJUD (DT2) 81 None Vision Alaska LLC
208 Alpena, Michigan "WBAE"
(cable only)
The WB Charter Communications
209 North Platte, Nebraska "KWPL"
(cable only)
The WB non-ownership
(various cable systems)
210 Glendive, Montana "CW Glendive"
(cable only, formerly KWZB)
The WB Mid-Rivers Communications
  • 1 These stations carry The CW Plus on a digital subchannel. In some of these cases, the channel listed is the actual digital channel (e.g. "13", not a virtual channel such as "27.2", for WKYT).
  • 2 Cable channel already operational, but not yet broadcasting via a digital subchannel. See also note 1.
  • 3 Local affiliate formerly operated as a cable-only channel.
  • 4 KCWE is available over-the-air in the St. Joseph market, as are the other Kansas City locals; KBJO-LD formerly operated as cable-only "WBJO" from its 1998 sign-on as part of The WB 100+ Station Group until News-Press & Gazette Company took over operational and advertising control of the channel and added it to KNPN's third digital subchannel in June 2012; it was then spun off into a separately licensed station owned by News-Press & Gazette in April 2014.

Former affiliates[edit]

Market Station Former
affiliation
(before The CW Plus)
Ownership Years of affiliation Status
Rio Grande Valley, Texas "KMHB"
(cable only)
WB Unknown 2006–2007 Defunct; replaced by KFXV-LD
Idaho Falls-Pocatello, Idaho KPIF 15 WB KM Communications 2006–2009 Defunct; became an RTV after disaffiliating from The CW, station license deleted in February 2011;
The CW is affiliated with KIFI-DT3
Lafayette, Louisiana KLWB 50 WB Wilderness Communications, LLC 2006–2010 Operating as a This TV affiliate;
The CW is affiliated with KATC-DT2
Laredo, Texas "KTXW" 19 WB SagamoreHill Broadcasting 2006–2010 Replaced by KGNS-DT2
Laredo, Texas KGNS-TV (DT2) 8 WB Gray Television 2010–2014 Subchannel became an ABC affiliate, replaced by "Laredo CW 19"
Yuma, Arizona-El Centro, California KSWT-DT 13.2 WB Pappas Telecasting Companies 2006–2010 Subchannel is now silent; The CW is affiliated with KECY-DT3
Zanesville, Ohio "WBZV"
(cable-only)
WB WHIZ Media Group 2006–2008 Defunct; shut down in 2008 by WHIZ-TV,
later replaced by "Zanesville CW 13"
Lima, Ohio "West Central Ohio CW"
(cable-only)
WB Time Warner Cable 2008–2010 Defunct; replaced by WBDT
Wilmington, North Carolina "WBW" 29
(cable-only)
WB Morris Multimedia 2006–2013 The CW is affiliated with WWAY-DT2
Hattiesburg/Laurel, Mississippi "WBH" 59
(cable-only)
WB Waypoint Media 2006–2012 The CW is affiliated with WHPM-LD2
Macon, Georgia "WBMN" 3
(cable-only)
WB Cox Communications 2006–2013 The CW is affiliated with WMAZ-DT2

See also[edit]

  • The WB 100+ Station Group – predecessor of The CW Plus; most of the remaining cable-only channels and some over-the-air stations that are outlets of The CW Plus formerly served as affiliates of The WB 100+ Station Group
  • CW-W – a standard definition-only feed of XETV-TDT/Tijuana for markets without a CW affiliate carried on DirecTV
  • CW-E – a standard definition-only feed of WDCW/Washington, D.C. for markets without a CW affiliate carried on DirecTV
  • WGN America – a general entertainment cable and satellite network in the United States, which originally served as the national superstation feed of Chicago CW affiliate WGN-TV; it served as a de facto affiliate of CW predecessor The WB for U.S. markets without an over-the-air affiliate from January 1995 to October 1999
  • Foxnet – a similar cable-only network for markets without a Fox affiliate, that operated from 1991 to 2006
  • CTV Two Alberta – a similar cable-only affiliate of CTV Two in the Canadian province of Alberta; formerly Access
  • CTV Two Atlantic – a similar cable-only affiliate of CTV Two in Atlantic Canada; formerly the Atlantic Satellite Network (ASN) and A Atlantic
  • City Saskatchewan – a similar cable-only affiliate of City in the Canadian province of Saskatchewan

References[edit]

  1. ^ "CW Network LLC profile". Businessweek. Bloomberg L.P. Retrieved September 27, 2012. 
  2. ^ "Network Search: CW+". RabbitEars. Retrieved December 29, 2014. 

External links[edit]