The Children's Place

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The Children’s Place
Type Public (NASDAQPLCE)
Industry Apparel
Founded 1989
Headquarters Secaucus, New Jersey
Products Children’s apparel and accessories
Revenue $1.67 bill. (FY2006 net)
Employees 5,000 full-time
Website http://www.childrensplace.com

The Children’s Place (TCP) is an American specialty retailer of children’s apparel and accessories[1] founded in 1989. They became publicly traded on the NASDAQ exchange in 1997 under the ticker symbol PLCE. The Children’s Place is headquartered in Secaucus, New Jersey,[2] and currently has 5,000 full-time employees.[3]

Children’s Place stores are divided into five specific size ranges sections: Big Girls and Big Boys (4-14), Baby Girls and Baby Boys (6 months-4T), and Newborn (0–24 months). Most of The Children’s Place stores are located in and around regional malls, but also include some strip centers, outlets, and street stores. The majority of their stores are small, traditional mall stores, although some Children's Place outlets are in a big box format.

The company owns and operates The Children’s Place stores, as well as owning and operating Disney Stores between 2004 and 2007 through a subsidiary Hoop Holdings/Hoop Retail Stores LLC. Fiscal 2005 marked the first full year The Children's Place had managed the Disney Store. As of June 2007, the company owned and operated 872 The Children's Place stores and previously 328 Disney Stores before The Walt Disney Company moved to regain these rights. On March 26, 2008, Hoop Holdings/Hoop Retail Stores LLC and related subsidiaries of TCP that operated Disney Store retail locations filed a voluntarily petition for relief under Chapter 11 Bankruptcy. The Children's Place stores were not affected in any way by the bankruptcy filing for Hoop Retail. As of December 2009, the company owned and operated 953 TCP stores and an online store at www.childrensplace.com.

On Dec. 11, 2009, The Children's Place Retail Stores announced the appointment of former Lord & Taylor CEO Jane T. Elfers as President and Chief Executive Officer (CEO) of the company, effective January 4, 2010.[4] She has also been named to the company's Board of Directors.

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