Sam FM (South Coast)

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Sam FM South Coast
Sam FM South Coast logo.png
Broadcast area Dorset, Hampshire, Isle of Wight and West Sussex
Slogan "We're In Charge"
Frequency 106.0 MHz and 106.6 MHz FM
First air date

30 October 2008 (The Coast 106)

4 July 2011 (106 Jack FM)
1 April 2015 (Sam FM South Coast)
Format Classic and Contemporary Hits
Owner Celador Radio Broadcasting
Website Sam FM

Sam FM South Coast is an adult hits format radio station broadcasting to a stretch of the English South Coast on 106 MHz & 106.6 MHz FM and on DAB Digital (on NOW South Hampshire). It broadcasts from its Roman Landing studios in Kingsway, Southampton alongside its sister station The Breeze which is also housed in the same building.


Previous logo used from 2011-2015

It is operated by Celador who bought Original 106 (Solent) from Canwest in August 2008.[1] It replaced The Coast 106[2] which in turn replaced Original 106 in October 2008, and while initial RAJAR results were encouraging with a healthy increase over those posted by Original, the weekly reach stagnated at around 115,000 by Q1 2011.

Jack FM[edit]

Celador first rebranded the station as JACK FM, to bring it in line with its sister station in Bristol, also originally broadcasting as Original 106, on 4 July 2011. At the time of the relaunch as JACK fm, all prior presenters were removed from the station, which switched to a format also used by the UK's other JACK stations - a presenter-led breakfast show (hosted by Bam Bam),[3] and automated music at other times.

Sam FM[edit]

On 1 April 2015, the station was rebanded again to Sam FM which runs with a strapline of "We're In Charge" which does mean that they're in charge of the music and don't play requests, interspersed with topical one-liners by actor and comedian Gareth Hale (aka of Hale and Pace), who is referred as the voice of Sam FM.[4]


Analogue (FM)[edit]

Transmitter Site Frequency Power RDS Name PI Code Area
Chillerton Down 106 MHz 4000W Sam FM C385 (C485 Switched) Isle of Wight, South Hampshire, West Sussex and Dorset
Crabwood Farm 106.6 MHz 20W Sam FM C385 (C485 Switched) Winchester
Mannings Heath 106.6 MHz 310W Sam FM C385 (C585 Switched) Bournemouth & Poole

Following the station's previous launch, Coast 106 made use of a Restricted Service Licence from Ofcom to re-broadcast the station to Guernsey. This was done to promote the station to people of Guernsey for when they travel to the mainland.

Digital (DAB)[edit]

Multiplex Name Bitrate Short Label Long Label SID
NOW South Hampshire 64kbit/s Sam FM Sam FM C485 Mono

See also[edit]


External links[edit]

Coordinates: 50°54′20″N 1°23′50″W / 50.90556°N 1.39722°W / 50.90556; -1.39722