Sam FM (South Coast)
|Broadcast area||Dorset, Hampshire, Isle of Wight and West Sussex|
|Slogan||"We're In Charge"|
|Frequency||106.0 MHz and 106.6 MHz FM|
|First air date||
30 October 2008 (The Coast 106)
1 April 2015 (Sam FM South Coast)
|Format||Classic and Contemporary Hits|
|Owner||Celador Radio Broadcasting|
Sam FM South Coast is an adult hits format radio station broadcasting to a stretch of the English South Coast on 106 MHz & 106.6 MHz FM and on DAB Digital (on NOW South Hampshire). It broadcasts from its Roman Landing studios in Kingsway, Southampton alongside its sister station The Breeze which is also housed in the same building.
It is operated by Celador who bought Original 106 (Solent) from Canwest in August 2008. It replaced The Coast 106 which in turn replaced Original 106 in October 2008, and while initial RAJAR results were encouraging with a healthy increase over those posted by Original, the weekly reach stagnated at around 115,000 by Q1 2011.
Celador first rebranded the station as JACK FM, to bring it in line with its sister station in Bristol, also originally broadcasting as Original 106, on 4 July 2011. At the time of the relaunch as JACK fm, all prior presenters were removed from the station, which switched to a format also used by the UK's other JACK stations - a presenter-led breakfast show (hosted by Bam Bam), and automated music at other times.
On 1 April 2015, the station was rebanded again to Sam FM which runs with a strapline of "We're In Charge" which does mean that they're in charge of the music and don't play requests, interspersed with topical one-liners by actor and comedian Gareth Hale (aka of Hale and Pace), who is referred as the voice of Sam FM.
|Transmitter Site||Frequency||Power||RDS Name||PI Code||Area|
|Chillerton Down||106 MHz||4000W||Sam FM||C385 (C485 Switched)||Isle of Wight, South Hampshire, West Sussex and Dorset|
|Crabwood Farm||106.6 MHz||20W||Sam FM||C385 (C485 Switched)||Winchester|
|Mannings Heath||106.6 MHz||310W||Sam FM||C385 (C585 Switched)||Bournemouth & Poole|
Following the station's previous launch, Coast 106 made use of a Restricted Service Licence from Ofcom to re-broadcast the station to Guernsey. This was done to promote the station to people of Guernsey for when they travel to the mainland.
|Multiplex Name||Bitrate||Short Label||Long Label||SID|
|NOW South Hampshire||64kbit/s||Sam FM||Sam FM||C485||Mono|
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