The Culture of Collaboration
The Culture of Collaboration explores how collaborative culture is changing business models and the nature of work. The author goes inside highly-collaborative organizations including Boeing, Toyota, the Dow Chemical Company, Procter & Gamble, DreamWorks Animation, Industrial Light & Magic, the Myelin Repair Foundation, and the Mayo Clinic. He explains how their methods can create value in almost any industry. The book also describes the trend towards real-time, spontaneous collaboration and the deserialization of interaction and work. In his preface, Rosen explains that his idea for the book originated when he was invited to the BMW engineering center in Munich during the final design stage for the X5 sports activity vehicle. Among the terms Rosen coins in the book are mirror zones and the ten cultural elements of collaboration.
Business leaders who provided back-cover quotes for the book include Jimmy Wales, co-founder of Wikipedia; Scott Cook, founder and Chairman of the Executive Committee of Intuit; Jeff Raikes, president of the Microsoft business division; Douglas E. Van Houweling, President and CEO of Internet2, and Eugene Kranz, flight director of Apollo 13.
- The Culture of Collaboration, 2007. ISBN 0-9774617-0-X ISBN 978-0-9774617-0-7
- The Bounty Effect, 2013. ISBN 978-0977461776