The Edge (radio station)

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This article is about the New Zealand radio network. For other radio stations known as "The Edge", see The Edge (disambiguation).
The Edge
The edge logo.PNG
Broadcast area New Zealand
Branding The Edge
Slogan Hit Music Now & Turn It Up
First air date 1994
Format Pop Music
ERP N/A
Class Terrestrial/Internet
Owner MediaWorks New Zealand
Webcast [1]
Website http://www.theedge.co.nz

The Edge FM is a MediaWorks New Zealand New Zealand youth radio station, which was founded in Hamilton, is based in Auckland and broadcasts nationwide.

Research International audience surveys suggest The Edge has approximately 424,000 listeners across all markets that are surveyed and the station makes up for 7.0% of the New Zealand radio market.[1] The network is most successful in Waikato, Rotorua and Nelson surveys and in the 15–19 and 10–14 female demographics,[2] whereas rival station ZM is most popular with listeners aged between 20 and 34.[3] Jay-Jay, Mike and Dom is number two in the ratings for nationwide commercial breakfast radio programmes; its 240,000 listeners compare with 325,600 listeners for the top-rating Newstalk ZB.[4] This compares with the non-commercial Radio New Zealand National whose breakfast programme, Morning Report, has an audience of 522,000 listeners. Radio New Zealand.[5]

History[edit]

The modern The Edge FM radio network evolved out of a local top 40 Hamilton radio station, Buzzard 98FM. The station, a combination of urban and contemporary hit radio and aimed at men and women under 30, was launched by Energy Enterprises on 1 December 1992 on the 97.8FM frequency still used by The Edge in the Hamilton market. In 1994 the station was rebranded as The Edge FM and introduced its current programme schedule.

From 1998 The Edge began networking around the North Island to smaller markets where Energy Enterprises already operated other stations, such as Taranaki, Rotorua, Bay of Plenty and Hawkes Bay. In 1999 Energy Enterprises merged with Radio Otago to form RadioWorks, the merger allowed RadioWorks to now network their North Island based stations into the South Island As a result The Edge began broadcasting in Christchurch, Dunedin, Invercargill and later Queenstown and Nelson. In 2000 and 2001 The Edge continued to expanded further into other markets – Wellington, Palmerston North, Taupo, Gisborne, Whangarei, the Bay of Islands and Kapiti. Oamaru and Timaru began broadcasting The Edge in 2002.

In 2001, The Edge prepared to enter New Zealand's largest radio market, Auckland, by moving their studios to the city. From late 2001 to early 2003 The Edge began broadcasting on Sky Digital channel 100 to allowing the network to reach a limited portion of markets such as Auckland in which the network did not have an FM frequency. Programming on Sky Digital had its own set of advertisements using nationwide advertisements, the Sky Digital station also had its own station id, in mid 2002 the Sky Digital feed became advert free with fill in music played during advert breaks this music was also heard on the radio if a local advert break ended sooner than scheduled. While The Edge had been broadcasting from Auckland since 2001 it took until 2003 before the station could go on air in Auckland. Channel Z began broadcasting on 93.8FM through a transmitter outside of Auckland and took over the Sky Digital channel allocation. The Edge was able to take over the 94.2 Auckland frequency previously used by Channel Z. The Edge advertised itself nationally as "New on 94.2", recorded live from the Sky Tower on their first day of broadcast in Auckland, and repeated many of their most successful promotions such as 'Two Strangers and a Wedding'.

The Edge has continued to expand the markets in which it operates. In 2004 The Edge started broadcasting to Central Otago and in Southland coverage was extended to cover Gore which resulted in a loss of sound quality for listeners in the rest of Southland and Dunedin. In April 2008 The Edge ceased broadcasting in Central Otago with The Rock taking over this frequency. On 1 December 2009 The Edge began broadcasting in Blenheim.

The Edge made a return to Sky Digital on channel 500 in early 2011. Then on 1 June Sky TV channel's changed The Edge can now be heard on Sky channel 420. This channel allocation had been used by The Edge in 2001-2002 and was taken over by Channel Z followed by Channel Z's successor Kiwi FM. This reverted to The Edge. Today the Sky Digital feed includes the same programming and advertising as Auckland. It is currently the most popular music radio station in New Zealand

On 27 June 2014 a TV channel, The Edge TV was launched as an extension of the radio brand. Available on both digital terrestrial and satellite platforms, The Edge TV play music videos, screen specialist music and pop culture shows and broadcast original video content filmed with The Edge radio hosts. The Edge TV replaces C4 which was a music channel run by MediaWorks.

Awards[edit]

The Edge has been represented at the New Zealand Radio Awards with the following awards:[6]

  • 2009 – Best Promotion of a Radio Station – Networks: The Edge Next Top Friend – The Edge Network
  • 2008 – Best Promotion of a Radio Station – Networks: Three Strangers and a Wedding – Stacy Taylor, Kim Summerville, Leon Wratt & Amanda Midgley, The Edge Network.
  • 2006 – Best Promotion of a Radio Station – Networks: Desperate Housewives vs Crazy Frog – Will Maisey, Darryl Paton, Corrina Bush, The Edge Network
  • 2005 – Best New Broadcaster: Chang Hung – The Edge Network
  • 2005 – Best Promotion of a Radio Station – Networks: Edgefest 04 – Corrina Bush, Darryl Paton & Leon Wratt, The Edge Network
  • 2005 – Station Imaging: Edge Station Imaging – Grant Brodie, The Edge Network

Stations[edit]

Area Transmitter Frequency (MHz) Broadcast details
Ashburton Ashburton substation 93.3 In and around Ashburton, broadcasts on 93.3FM. Station is operated under a franchise agreement with Port FM
Auckland Sky Tower 94.2 Broadcast in Auckland since 2003 on 94.2FM, having taken over the frequency from Channel Z.
Bay of Plenty Kopukairua 99.8 The Tauranga station of The Edge uses the frequency of 99.8FM.
Blenheim Wither Hills 104.9 Broadcasts in Blenheim on 104.9FM since 2009.
Christchurch Sugarloaf 95.3 Broadcasts in Christchurch since August 1999, originally on 88.9FM today on 95.3FM
Dunedin Mount Cargill 91.8 Began broadcasting in Dunedin on 91.8FM in August 1999
Gisborne 97.7 In Gisborne The Edge is on 99.7FM.
Hawke's Bay Mount Erin 98.3 In Napier, Hastings and the surrounding area, broadcasts on 98.3FM.
Kapiti Coast Ngarara 97.5 Broadcasts along the Kapiti Coast on 97.5FM. Formerly on 97.3FM, it moved to its current frequency in 2010 following a nationwide reorganisation of the FM band.
Manawatu Wharite 93.0 In Palmerston North and the surrounding Manawatu area, broadcasts on 93.0FM.
Nelson Grampians 88.8 88.8FM is the frequency of The Edge in Nelson.
Northland Hikurangi
Maungataniwha
Parahaki
94.0 Broadcasts in Whangarei, the Bay of Islands, Kaitaia and the Kaikohe Region on 94.0FM, with a RadioWorks head office in Whangarei. This station replaced Magic FM in 2001.
Oamaru Cape Wanbrow 96.0 Broadcasts in and around Oamaru on 96.0FM. Station is operated under a franchise agreement with Port FM
Queenstown Peninsula Hill 95.2 The Edge is available in Queenstown on 95.2FM sharing advertising with Wanaka
Rotorua Pukepoto 99.9 In Rotorua, broadcasts on 99.9FM.
Southland Hedgehope 97.2 Broadcasts in Invercargil and Southland on 97.2FM since August 1999.
Taranaki Mount Egmont 94.0 In New Plymouth and Taranaki, The Edge is on 94.0FM.
Taupo Whakaroa 88.8 Broadcasts in Taupo on 88.8FM since October 2000.
Timaru Mount Horrible 95.5 Broadcasts in and around Timaru on 95.5FM. Station is operated under a franchise agreement with Port FM
Waikato Ruru 97.8 The original The Edge station, began as a local station in 1994 on 97.8FM station studios are now in Auckland.
Wairarapa Popoiti 95.9 In Masterton and Wairarapa, The Edge is on 95.9FM.
Wanaka Mount Maude 98.6 The Edge is on Wanaka on 98.6FM sharing advertising with Queenstown.
Wanganui Bastia Hill 106.4 In and around Wanganui, broadcasts on 106.4FM.
Wellington Fitzherbert
Kaukau
91.7 Wellington's The Edge station has broadcast on 91.7FM since 2008, originally on 97.5FM.
Whangamata Tirohanga Drive 93.1 Broadcasts in Whangamata and across the eastern coast of the Coromandel Peninsula on 93.1FM.
Sky Digital Available nationwide through Sky Digital Channel 420.
Optus D1 Available free nationwide through a Digital receiver.

Programming[edit]

Breakfast[edit]

The Edge Breakfast with Jay-Jay, Mike & Dom – 6.00 – 10:00 Monday-Friday

Jay-Jay Harvey, Mike Puru and Dominic Harvey present The Edge's flagship breakfast programme with newsreader Michael Kooge and producers Carl Thompson and Sophie Hallwright.

Presenter line-ups since 1994 have included:

Fill in News Reader: Tracey Donaldson. Fill in Anchor: Megan Annear

Presenters who have left the programme include:

  • Martin Devlin, who left in 1997, went to work for Radio Sport then Radio Live the Radio Hauraki and is back at Radio Sport 9 - 12 Weekdays.
  • Bob Reid, who died in 1999
  • Clarke Gayford, who left in 2001, went to Channel Z and now works for MORE FM
  • Geoff Stagg, who left in 2003, went to More FM Wellington worked for RTL Berlin and now works for More FM's 92.2 Manawatu 10am-1pm [7]
  • Jason Reeves, who left in 2004, went to ZM and Viva, and now works for Classic Hits. It was reported in the New Zealand Herald on 6 November 2004 Jason had left The Edge as a result of text abuse by his co-hosts Jay-Jay and Dom.[8][9] He continued with entertainment news television programme Headliners until was axed at the end of 2005.
  • Toni Marsh, who left in 2004 to focus on her work as weather presenter for 3 News.
  • Chang Hung, who left in 2012 to produce More FM Breakfast with Marc Ellis, Hayley Holt and Stu Tolan, He then returned to the edge on December the 2nd to Co host and produce the fill in shows. He has now moved to afternoons to produce the "Guy Sharyn and Clint" Show.
  • Sharyn Casey, moved to afternoons to Host the "Guy, Sharyn and Clint" Show.

Every weekday approximately 2 - 3 hours after the show, a Podcast is released on iTunes, theedge.co.nz and the edge app for iPhone and android.

Weekdays[edit]

The Edge Workday of Awesome – 10.00 – 15:00 Monday-Friday

Presenter line-ups have included:

Tasha Tolson left to become More FM Wellington's breakfast co-host

Angelina Boyd left to become Kiwi FM's weekdays host.

Joe Cotton Left to co-host Aucklands More FM Breakfast, THEN More FM Drive.

Megan Sellers left to work at The Radio Network. Now working with Fletch and Vaughan on The ZM Breakfast Show.

Drive[edit]

The Edge Afternoons with Guy, Sharyn & Clint – 15.00 – 19:00 Monday-Friday

Presenter line-ups have included:

Previous presenters have included:

  • Blair Dowling, who left in 2002 and went to More FM Waikato. Currently hosts the local daytime show on The Hits in Hamilton.
  • Iain Stables, who left in 2002. He was as constantly in trouble for various pranks on air but claims he left due to an employment dispute.[10] He became the drivetime host on opposition station ZM a year after leaving The Edge and remained in this job until February 2008 when it was reported that he was fired from ZM. He was most recently Drive host on Wellington station X105, until late 2010, when the station closed down.
  • Alex Behan, who left in 2004 to present Top of the Pops for TVNZ, which was cancelled after six months.
  • Will Maisey, moved to Australia to Produce in Brisbane, He is currently working for MoreFM Auckland.
  • Chris Reeder was the producer of The Fletch and Vaughan Show is now on The Erin Simpson Show TV2 Weekdays
  • Fletch & Vaughan moved to ZM Breakfast Show
  • Megan Sellers left in November to work on the ZM Breakfast Show
  • James Marbeck left before Fletch & Vaughan and moved to producing the ZM Breakfast Show with Fletch, Vaughan and Megan

Night Show[edit]

The Edge Nightshow with Marty & Steph – 19:00–00:00 Sunday-Thursday

[Marty Hehewerth, Steph Monks and Oscar the intern present The Edge Night Show. Long-time host since 2002, Brad Watson, left in 2013 upon moving overseas to Dubai and has since been replaced by Steph.

The Edge TOP20 runs Sunday - Thursday from 8pm, Interactive from 10pm, with All Request Friday on Friday nights with Oscar Jackson.

Presenters for the 19:00 to 24:00 timeslot have included:

  • 1996–1997: Stu Tolan
  • 1999–2001: Mike Puru
  • 2002–2004: Mike Puru and Brad Watson
  • 2004: Brad Watson
  • 2005–2006: Brad Watson and Carolyn Taylor
  • 2006-2010: Brad Watson and Sharyn Wakefield
  • 2011-2013: Brad Watson and Marty Hehewerth
  • 2013-present: Marty Hehewerth, Steph Monks & Oscar Jackson

Previous presenters for the evening and overnight shifts include:

Overnights and Weekends[edit]

The Edge is auto from 12am-5:30am. From 5:30 Best bits from Jay Jay mike and Dom play Monday-Friday 5:30-6am with music in Between

Good Morning sunrise breakfast Show 7:00-10:00

The Stables Fat 40 first hit the airwaves in 1999. Hosted by Iain Stables, co-hosted and produced by Blair Dowling until 2002

2002 - 2004 Hosted by Fletch and Alex and became The Fat 40

Fat 40 with Guy, Sharyn & Clint – 14:00–18:00 Saturdays and Party Hard – 19:00–23:00 Saturdays and Party Hard The Remix – 23:00–03:00 Saturdays with DJ Justin Sane.

Other weekend timeslots are usually filled by presenters as: Michael Kooge, Sharyn Casey, Hale Speedy, Oscar Jackson and Marty Hehewerth.

Promotions[edit]

The Edge has made a name for itself through some of its larger and sometimes controversial competitions.

Two Strangers and a Wedding[edit]

September 1999, October 2003 and September 2007

The Edge is the only radio station in New Zealand to ever try this competition where the station selects male and female entrant(s) and marries the couple the minute they meet at the altar. While overseas stations have tried this promotion, the result has often seen the couple splitting after a short time. In 2007 the competition was called Three Strangers and a Wedding, where this time the bride was found first instead of the groom and two possible grooms were chosen. The bride then chose her groom when she met both grooms for the first time at the altar. All of the couples formed through this competition – Zane and Paula Nicholl (1999), Steve and Kersha Veix (2003) and Paul and Chantelle Court (2007) – are still together today. All three couples now have children.

Inmates[edit]

March 2000

Five contestants were locked in a luxury Wellington apartment for six weeks where their only contact with the outside world was a computer each where they could chat to the public or by talking through an 0900 number. The public could view the Inmates actions through live Webcams and vote for their favourite Inmate and the Inmate with the least votes for the week went home. While this competition was very much like Big Brother or Survivor, the concept was then new to New Zealanders as this competition took place before both these shows aired on New Zealand TV.

Elope to Las Vegas[edit]

August 2000 and August 2011

A couple already intending on getting married was given the opportunity to have a secret wedding in Las Vegas. Various couples entered and the listeners chose the couple they wanted to see married, names were changed and voices disguised so no one had any idea who was getting married. After the wedding the winning couple had to then call the family and inform them they are in Vegas and have just been married.

Survive to Drive It[edit]

September 2000

This competition followed a similar format to Inmates only this time contestants were locked in a SUV in a mall in Hamilton, Wellington, Christchurch or Dunedin, with the winner taking home the vehicle.

The Fat Bastard[edit]

March 2001

This was a competition to see who could gain the most weight over a period of a few weeks.

Bank It, Or Burn It[edit]

July 2001 and March 2003

Listeners were given the opportunity to say why they needed $5000 and then once a winner was selected the public had to vote whether the winner was allowed to keep the money or whether the winner should have to burn it. The first time the winner stated she would use the money for a breast reduction, the listeners voted to burn the money and since it is not legal burn New Zealand money the money was converted into Australian currency and then burnt. The second time round the prize money was $10,000 and the winner chose to bet all the money on the Canterbury Crusaders winning the 2003 Super 12 Final. Listeners voted for the winner to bank the money; however since the Crusaders did not win the final the winner ended up walking away empty handed.

The Edge Power Crisis[edit]

September 2001

During the winter of 2001 New Zealand was at risk of facing a power crisis, similar to the power crisis in New Zealand in 1992 due to low lake levels and New Zealand's reliance on hydro electric power. The New Zealand public were asked to reduce their power usage and as a result The Edge decided to make a competition of the situation. Five households competed to save the most power throughout the duration of the competition; power meters were checked at regular points with the household using the most power being eliminated. There were certain rules in the competition such as each household had to power a radio tuned into The Edge 24 hours a day and certain challenges such as one day the household had to make a pavlova using their oven which would obviously consume more power. The final remaining team that used the least power took away the cash prize.

Six Degrees of Separation[edit]

September 2002

Every day a participant had to find a particular person in New Zealand using only the cryptic clues given a telephone and every phone directory in New Zealand. The participant could only make a maximum of six phone calls to try to find the person in question.

Quit Your Day Job[edit]

April 2004 and April 2006

Listeners were given a chance to actually win a job working on The Edge as well as many other prizes. The prize was given to an entrant who had the most suitable voice for talking on the radio. Sharyn Wakefield, the winner in 2006 still works for The Edge today. Vaughan Smith, the winner in 2004 left The Edge at the end of 2013.

Make a Madvertisement[edit]

September 2004

Listeners had to make their own television advertisement for The Morning Madhouse breakfast show on The Edge. Finalists advertisements were screened on New Zealand television networks and online with viewers given the opportunity to vote for their favourite. The winner took away a cash prize and had their advertisement screened on television. The advertisements only screened for a brief period this is likely due to Jason Reeves leaving The Edge shortly after the competition as Reeves was mentioned in the advertisement along with his co-hosts Jay Jay and Dom.

Desperate Housewives vs The Crazy Frog[edit]

September 2005

This time in order to win $3,000 a mother and her children had a sit in a caravan while The Crazy Frog played over and over again; in order to win the mother and her child had to stay in the caravan until Axel F from The Crazy Frog had played 3000 times. There were various complaints about this competition and CYFS actually offered to give the contestant $2,000 if she forfeited from the competition immediately.

Boyband[edit]

September 2006 - July 2012

Auditions were held throughout the country to find New Zealand's first ever manufactured boyband. The criteria for the entrants were they had to fit a certain stereotype of a boyband member, either Gay Boy (Robert Arnold), Mummy's Boy (Christopher Murray), Bad Boy (Gerrard Clark), Fat Boy (Jay Coote) and Hot Boy (Pieter Tuhoro). The aim was to get a Boyband single to number one of the New Zealand music charts and this goal was reached with their cover of The Kinks classic "You Really Got Me" on the 9th of October, 2006.

In July 2012, the search for New Zealand's own Boy-band started. This time it was taken seriously by the station and they searched the whole country. Live auditions were held in Auckland, Wellington, and Christchurch. On 26 July they held auditions live in the studio and also auditions online. The final 10 boys were sent to "boot camp", and then the top six were decided and final members named. The group named themselves and Titanium was born. Members include, Andrew Papas, Zac Taylor, Jordi Webber, T.K Paradza, Shaquille Paranihi-Ngauma and Haydn Linsley. Their first single, "Come On Home" debuted at number one on the New Zealand Singles Chart.

Plastic Surgery[edit]

February–March 2008

This was a competition where The Edge paid a listener's credit card bill; the prize was for $50,000.

Next Top Friend[edit]

September 2008

The Edge ran a competition similar to 'Inmates', where a group of listeners were locked up in an apartment, and over a number of weeks gradually eliminated. Elimination criteria were based on the number of friends each contestant had accrued using the Social Networking sites Facebook, Bebo and MySpace along with The Edge's own website. Contestants were able to use these sites, as well as the in-house webcams and participation in various competitions and challenges, to woo listeners into becoming their 'friends' on the various Social Networking sites. The Contestants were Ruakura Waiti from Wellington, Nicola Pugh from Nelson, Jamie Moran, Sean Pang, Hannah Cochrane and Lee Warn from Auckland, Ollie Hampton and Freya Jones from Christchurch, Shanae Barker - Whangarei, Patrick Cavill - Papamoa. Amongst the Top Ten there is a swimming champ; a nanny, a part-time Model, a chef, business entrepreneur, equestrian rider, computer wizz-kid, registered nurse, wheelchair sporting hero and New Zealand's current social networking champ. In the end Ollie Hampton won this competition taking away a prize of $10,000.

Nudie Nuptials[edit]

September 2009

The Edge started a contest by the name of Nudie Nuptials where a couple was going to win a $100,000 wedding. The only catch was that they would have to get married in the nude. Shane Carson and Cherie Carson (née Taylor) were married in the Bay of Islands on 24 September.

Lost in a Box[edit]

August–September 2010, 2011

For a number of weeks in August, The Edge began taking applications from listeners to participate in Lost in a Box, where they would be locked up in a box for 21 days in an unknown location for $10,000, from 1 September. The winning listener was Emma Lee Lewis from Christchurch. For her to win the money, she must be found by The Edge listeners guessing where she is on an interactive map on the station's website. The person who correctly guesses where the box is, within 200 metres, will also win $10,000.

They repeated this promotion in 2011. This time listeners entered and a top 6 were decided on. These 6 contestants briefly competed to enter the box and were whittled down to a final two, Lilia Petrova and Paul Larsen. They would find out on the day who would enter the box, but both ended up in the box. On day 14, Lilia was evicted and replaced (on day 15) with another contestant from the top 6, Pagan Frisbee. Only one contestant would be able to win the money which had been increased to $25000. One listener who correctly guessed where the box was, within 100 metres, would win $10000 and each day $100 would be given away to anyone who had placed a guess anywhere on the interactive map. Just before the conclusion Paul was offered the chance to win a bathroom renovation voucher instead of the money if he won, as he had said he would give the money to his mother to help finish renovating her house. Pagan said she would get a 'boob job' if she won. Paul accepted the offer and did end up winning.

Jinglebail[edit]

The Edge used to run an annual fund-raiser every Christmas called Jingle Bail. The Morning Madhouse presenters locked themselves in a makeshift jail cell somewhere in the country and stayed there 24 hours a day until the target amount was raised.

  • In 1999 $10,000 was raised in one day for the Salvation Army
  • In 2000 $50,000 was raised to send eight deserving children and their caregivers to Disneyland
  • Since 2001 the funds raised have been used to send deserving children and their caregivers to the Gold Coast of Australia.
  • In 2003 excess funds raised were used to send 15 children to a Rugby World Cup game in Sydney.
  • The highest amount raised was $155,000 in 2005 allowing as many as 24 children to travel to the Gold Coast.
  • 2006 was the last year Jingle Bail took place raising $125,000.

The deserving children were nominated by listeners, these were children who are sick or have been through a rough time.

Summer Jam and EdgeFest[edit]

Every summer between 2001 and 2006 The Edge put on major concerts featuring popular bands from its playlists. Starting as Summer Jam, the concert series has grown significantly over the years, featuring a steadily increasing number of international acts.

  • 2001 Summer Jam – The first Summer Jam took place in Hamilton, Wellington and Christchurch. Featuring Zed, Stellar*, Breathe, Garageland and international act Killing Heidi. Tickets were as low as $19.
  • 2003 Summer Jam – With The Edge now broadcasting in Auckland the city became a venue for the third Summer Jam as well as Hamilton, Wellington and Christchurch. The ticket price now increased to $35 but this price now included seven bands with Good Charlotte as the main international act and Taxi Ride as a second international act. Zed, Nesian Mystik, Rubicon, Carly Binding and Elemeno P were the New Zealand acts.
  • 2009 Edge Summer Jam – The Edge Summer Jam returned in 2009, with The Veronicas, Metro Station, P-Money, and Midnight Youth. Tickets were sold for $60, with a special V-Ticket being available for a higher price which allows the holder to be able to meet The Veronicas and various other things. Summer Jam also took place in Dunedin for the first time, but did not take place in The Edge's original home town of Hamilton.

External links[edit]

References[edit]