The Electric Prunes' success of their single, "I Had Too Much to Dream (Last Night)", which charted at number 11 in the U.S. and at number 49 in the UK, prompted the band to tour more and to record adverts. The band was featured in publicity photos for the November 1967 issue of Teen Pin-Ups. They also recorded an advert for the Voxwha wha pedal and promoted use of the equipment in the Vox Teen Beat magazine. Following the band's extensive promotional campaign, a second single, "Get Me to the World on Time", was released and charted at number 27 in the U.S.
With the filled touring schedule, the group's recording schedule was hurried in an effort to cash-in on their past success. The band was already composing material for what they hoped would be an album of their own design. However, much of the album's content was out of their control as producer Dave Hassinger brought in the songwriting team of Annete Tucker and Nancie Mantz. They, alone, produced seven of the 12 tracks, much to the frustration of the band. Mark Tulin and Jerry Lowe, the band's main songwriters, were limited to just one track, the song "Luvin'". The band considered some of the tracks just as filler and were disappointed in not having a choice in disclosing them. Tulin stated "We had nothing resembling freedom, let alone total freedom, in the selection of our songs. Consequently, there are definitely songs that I do believe didn't belong on the album..."
The album was released in April 1967 and charted with moderate success at number 113 on the Billboard 200.