The Elephant 6 Recording Company
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|The Elephant 6 Recording Company|
|Genre||Indie rock, psychedelic folk, psychedelic pop revival, experimental rock, lo-fi|
|Country of origin||United States|
The Elephant 6 Recording Company (or simply Elephant 6) is a collective of American musicians who spawned many notable independent bands of the 1990s, including The Apples in Stereo, The Olivia Tremor Control, Neutral Milk Hotel, Beulah, Elf Power, of Montreal, and Circulatory System. They are marked by a shared admiration of 1960s pop music.
The collective was officially founded in Denver, Colorado by childhood friends Robert Schneider, Bill Doss, Will Cullen Hart and Jeff Mangum, along with founding Apples in Stereo members Jim McIntyre and Hilarie Sidney. Schneider, Doss, Hart and Mangum grew up making music and sharing cassette tapes in Ruston, Louisiana while attending high school together. They started several bands and pet projects; Doss and Hart with The Olivia Tremor Control (then called Synthetic Flying Machine), Mangum with Neutral Milk Hotel, and Schneider with The Apples in Stereo. Together, they held a mutual admiration for the music of the 1960s, especially the Beach Boys, considering the unfinished Smile project to be its "Holy Grail".
Wishing to emulate the Beach Boys' Brother Records, Schneider created the Elephant 6 record label when he moved to Denver, Colorado in late 1991 to attend the University of Colorado at Boulder. According to Schneider, Hart coined the name "Elephant 6" and Schneider added "Recording Company."  In Denver, Schneider and new friends founded The Apples (which eventually became The Apples in Stereo). Recorded at the newly-built Pet Sounds Studio, and released in June 1993, The Apples' Tidal Wave 7" EP was the first Elephant 6 product. Hart designed the Art Nouveau-inspired Elephant 6 logo for the label of The Apples EP.
Doss had moved to Athens, Georgia where he joined Hart and Mangum in Synthetic Flying Machine, which became The Olivia Tremor Control. They released California Demise as their first recording, and The Elephant 6's second. Afterwards, the base for The Elephant 6 moved from Denver to Athens.
Success, disbandment and continuation
Several Elephant 6 projects began to find commercial success in the late 1990s, including Beulah, The Minders, Elf Power, Dressy Bessy, The Music Tapes, and of Montreal, as well as the founding bands. Most of the bands subsequently signed with major record labels; E6 as an entity slowly deteriorated until the collective called it quits — due to recording difficulties and lack of organization — in 2002. The collective's bands all moved on to various labels and projects of their own.
However, many band members are still friends and even tour together under various guises. Many live together on the Orange Twin Conservation Community in Athens. The term "Elephant 6" has since come to refer to a broad range of bands and spin-off projects that the record label has spawned.
In 2007 The Apples in Stereo featured the Elephant 6 logo on their album New Magnetic Wonder, announcing "The Elephant 6 Recording Company re-opens our doors and windows, and invites the world: join together with your friends and make something special, something meaningful, something to remember when you are old." This marked the first major release in five years to bear the Elephant 6 logo.
In 2008, the Elephant 6 logo was also used when Julian Koster released his long awaited Music Tapes For Clouds and Tornadoes under the name The Music Tapes. He also assembled The Elephant 6 Holiday Surprise Tour which featured contributions from Will Cullen Hart and Bill Doss of Olivia Tremor Control, Scott Spillane of the Gerbils, Andrew Reiger and Laura Carter of Elf Power, Theo Hilton of Nana Grizol, John Fernandes and Eric Harris of OTC, The Music Tapes and Circulatory System, Robbie Cucchiaro of The Music Tapes, Charlie Johnston and Suzanne Allison of The 63 Crayons, Nesey Gallons, Jeff Mangum, and Peter Erchick. This ensemble tour was widely seen as a resurgence of Elephant 6 as a productive, cohesive entity. The show took place in the UK, curated by Jeff Mangum of Neutral Milk Hotel as part of the All Tomorrow's Parties festival in March 2012 in Minehead, England.
In recent years, Robert Schneider has explored a number of experimental music projects, such as the Teletron mind-controlled synthesizer and Non-Pythagorean scale of his own invention. Indeed, since the inception of Elephant 6, members of the collective showed a strong interest and participation in experimental music, particularly The Olivia Tremor Control and Von Hemmling.
- Kielty, Tom (March 22, 2002). "Dressy Bessy". The Boston Globe.
- Dillon, Mark (2012). Fifty Sides of the Beach Boys. Toronto, Ont.: ECW Press. ISBN 9781770901988.
- "The Elephant Six Recording Company - Once Upon a Time...". The Official Elephant Six Archive. Archived from the original on October 27, 2006. Retrieved November 30, 2006.
- ATP curated by Jeff Mangum
- Cooper, Kim (2005). Neutral Milk Hotel's In the Aeroplane Over the Sea. 33⅓. Continuum International Publishing Group. ISBN 0-8264-1690-X.
- Elephant6.com – The official site about the collective.
- E6 Townhall – An official Elephant Six message board.
- E6 2008 Concert on NPR Music