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The Factory was the name of Andy Warhol's New York City studio, which had three different locations between 1962 and 1984. The original Factory was on the fifth floor at 231 East 47th Street, in Midtown Manhattan. The rent was "only about one hundred dollars a year". Warhol left in 1968 when the building was scheduled to be torn down to make way for an apartment building. He then relocated his studio to the sixth floor of the Decker Building at 33 Union Square West near the corner of East 16th Street, where it remained until 1973. It moved to 860 Broadway at the north end of Union Square. Although this space was much larger, not much filmmaking took place there. In 1984 Warhol moved his remaining ventures, no longer including filming, to 22 East 33rd Street, a conventional office building.
The original Factory was often referred to as the Silver Factory. Warhol had visited Billy Name's apartment, decorated with tin foil and silver paint, and asked him to do the same scheme for his recently leased loft. Silver, fractured mirrors, and tin foil were the basic decorating materials loved by early amphetamine users of the sixties. Name covered the whole factory in silver, even the elevator. Warhol's years at the Factory were known as the Silver Era. Aside from the prints and paintings, Warhol produced shoes, films, sculptures and commissioned work in various genres to brand and sell items with his name. His first commissions consisted of a single silkscreen portrait for $25,000, with additional canvases in other colors for $5,000 each. He later increased the price of alternative colors to $20,000 each. Warhol used a large portion of his income to finance the lives of his Factory friends, practically showering them with resources.
The Factory was the hip hangout for artistic types, amphetamine (speed) users, and the Warhol superstars. It was famed for its groundbreaking parties. In the studio, Warhol's workers would make silkscreens and lithographs under his direction. In 1968, Warhol moved the Factory to the sixth floor of the Decker Building, 33 Union Square West, near Max's Kansas City, a club which Warhol and his entourage frequently visited. By the time Warhol had achieved a reputation, he was working day and night on his paintings. Warhol used silkscreens so that he could mass-produce images the way corporations mass-produced consumer goods. To increase production, he attracted a ménage of adult film performers, drag queens, socialites, drug addicts, musicians, and free-thinkers who became known as the Warhol Superstars, to help him. These "art-workers" helped him create his paintings, starred in his films, and created the atmosphere for which the Factory became legendary.
Speaking in 2002, musician John Cale said, "It wasn't called the Factory for nothing. It was where the assembly line for the silkscreens happened. While one person was making a silkscreen, somebody else would be filming a screen test. Every day something new."
Billy Name brought in the red couch which became a prominent furnishing at The Factory, finding it on the sidewalk of 47th street during one of his "midnight outings." The sofa quickly became a favorite place for Factory guests to crash overnight, usually after coming down from speed. It was featured in many photographs and films from the Silver era, including Couch and Blow Job. During the move in 1968, the couch was stolen while left unattended on the sidewalk for a short time.
Friends of Warhol and "superstars" associated with the Factory included Edie Sedgwick, Jean-Michel Basquiat, Gerard Malanga, Ondine, Keith Haring, Ivy Nicholson, Ingrid Superstar, Anita Pallenberg, Nico, The Velvet Underground (Lou Reed, Sterling Morrison, Maureen Tucker, and John Cale), Johnny Conflict, Candy Darling, Jeremiah Newton, Jim Morrison, Jackie Curtis, Gage Henrich, Frank Holliday, Holly Woodlawn, Viva, Billy Name, Rotten Rita, David Bowie, Liza Minnelli, Freddie Herko, Mario Montez, Brian Jones, Grace Jones, Mick Jagger, Noelle Wolf, Joe Dallesandro, David Loehr, Naomi Levine, Joey Arias, Halston, Joe Dro, Paul Morrissey, Stephen Shore, Tiger Morse, Betsey Johnson, Truman Capote, Klaus Nomi, Debbie Harry, Becky D, Fernando Arrabal, Taylor Mead, Mary Woronov, Ronnie Cutrone, Jane Forth, Lenny Dahl, Madonna, Neke Carson, Baby Jane Holzer, Ultra Violet, Brigid Polk, Iain Lauder, Rickpat F, Paul America, Penny Arcade, Bobby Driscoll, Herbert Muschamp Peter Gramlique, and John Giorno, Brigid Berlin, Danny Williams, Chuck Wein, William Burroughs, and Ulli Lommel. Many other visitors dropped in.
The Factory became a meeting place of artists and musicians such as Lou Reed, Bob Dylan, and Mick Jagger, as well as writer Truman Capote. Less frequent visitors included Salvador Dalí and Allen Ginsberg. Warhol collaborated with Reed's influential New York rock band The Velvet Underground in 1965, and designed the noted cover for The Velvet Underground & Nico, the band's debut album. It featured a plastic image of a yellow banana, which users could peel off to reveal a flesh-hued version of the banana. Warhol also designed the album cover for The Rolling Stones' album Sticky Fingers.
Warhol included the Velvet Underground in the Exploding Plastic Inevitable, a spectacle that combined art, rock, Warhol films and dancers of all kinds, as well as live S&M enactments and imagery. The Velvet Underground and EPI used the Factory as a place to rehearse and hang out.
"Walk on the Wild Side", Lou Reed's best-known song from his solo career, was released on his first commercially successful solo album Transformer (1972). The song relates to the superstars and life of the Factory. He mentions Holly Woodlawn, Candy Darling, Joe Dallesandro, Jackie Curtis and Joe Campbell (referred to in the song by his Factory nickname Sugar Plum Fairy).
Andy Warhol commented on mainstream America through his art while disregarding its conservative social views. Almost all his work filmed at the Factory featured nudity, graphic sexuality, drug use, same-sex relations and transgender characters in much greater proportion to what was being shown in mainstream cinema. As his work was considered socially unacceptable, and often offensive, movie theaters showing his underground films were sometimes raided and the staff arrested for obscenity.
By making the films, Warhol created a sexually lenient environment at the Factory for the "happenings" staged there, which included fake weddings between drag queens, porn film rentals, and vulgar plays. What was called free love took place in the studio, as sexuality in the 1960s was becoming more open and embraced as a high ideal. Warhol used footage of sexual acts between his friends in his work.
Holly Woodlawn and Jackie Curtis were noted drag queens who were part of the Factory group, as was transgender Candy Darling. Andy Warhol frequently used these women and other sexual non-conformists in his films, plays, and events. Because of the constant drug use and the presence of sexually liberal artists and radicals, drugged orgies were a frequent happening at the Factory. Andy met Ondine at an orgy in 1962:
I was at an orgy, and [Warhol] was, ah, this great presence in the back of the room. And this orgy was run by a friend of mine, and, so, I said to this person, 'Would you please mind throwing that thing [Warhol] out of here?' And that thing was thrown out of there, and when he came up to me the next time, he said to me, 'Nobody has ever thrown me out of a party.' He said, 'You know? Don't you know who I am?' And I said, 'Well, I don't give a good flying fuck who you are. You just weren't there. You weren't involved...'—Ondine
Warhol started shooting movies in the Factory around 1963, when he began work on Kiss. He screened his films at the Factory for his friends before they were released for public audiences. When traditional theaters refused to screen his more provocative films, Warhol sometimes turned to night-clubs or porn theaters for their distribution.
The following list includes all movies filmed entirely or partly at The Factory. Warhol also shot other films, many of which have been lost or were never completed.
Warhol filmed later movies in other locations, including another of his New York flats.
- Alleman, Richard. The Movie Lover's Guide to New York. New York: Harper & Row, 1988. ISBN 0060960809, pp.150-152
- Max's Kansas City's Andy Warhol Biography
- The Guardian title=Andy Warhol- My 15 minutes http://www.guardian.co.uk/warhol/story/0,11478,648898,00.html title=Andy Warhol- My 15 minutes
|url=missing title (help). Retrieved October 5, 2014.
- "Billy Name", Warhol Stars website
- Chronology, Warhol Stars website