The Fire (Matt Cardle album)

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The Fire
Studio album by Matt Cardle
Released 26 October 2012 (2012-10-26)
Recorded 2012
Genre Pop rock
Length 34:15 (Standard)
48:56 (Deluxe)
Label SO What?
Producer Steve Booker, Matt Cardle (also exec.), Reynold D'Silva (exec.), Tim Gordine, Jeff Halatrax, Jamie Hartman, Will Talbot (exec.)
Matt Cardle chronology
Letters
(2011)
The Fire
(2012)
Porcelain
(2013)
Singles from The Fire
  1. "It's Only Love"
    Released: 29 October 2012
  2. "Anyone Else"
    Released: 31 December 2012

The Fire is the second studio album released by English musician Matt Cardle. The album was released on 26 October 2012, via SO What? Recordings, a subsidiary of Silva Screen Records, alongside the lead single, "It's Only Love". The Fire was primarily written by Cardle, but also writing credits from by Eg White, Jack McManus, Jamie Hartman, James Walsh and others. The album produced a second single, "Anyone Else", released on 31 December 2012. Cardle also made a video for the song "Lately", although not released as a single.

The album received wide positive response from critics, who complimented Cardle's voice, songwriting and harder sound. It was also a commercial success, debuting at number eight on both the British and Scottish album charts. It has sold over 60,000 copies in the UK giving it a Silver certification.[1]

Background[edit]

On 20 May 2012, Cardle announced on Twitter that he had "parted ways" with Columbia Records and Syco Music, stating musical differences as the reason for the departure.[2] On 9 September 2012, Cardle announced that he had signed with So What Recordings, part of the Silva Screen Music Group. The same day, he announced that his second album, The Fire, would be released on 29 October 2012. The lead single from the album, "It's Only Love," was also confirmed for release on 29 October 2012. He has stated that he had offers from various record labels but decided to go with the independent over a major one to have more control: "The other major labels that were interested, they were offering a similar thing to Sony, and I really wanted to have as much control as I could. So (So What Recordings) offered just as much support in every other way that a major label would, but I get to have control, which I plan to keep."[3]

Cardle is credited with producing the album, and co-writing nine of the record's ten tracks, alongside Starsailor frontman James Walsh, Eg White, whose previous credits include Adele and Will Young,[4] and Paul Statham, who has written for Dido and Kylie Minogue.[5] Cardle also played the majority of the instruments on the album.[6] He has stated that having complete freedom on the album was important to him, and so he had to be a bit of a "control freak".[6] As well as the standard 10 track edition, a deluxe edition was made available, with three extra original tracks and an acoustic version of "It's Only Love".

Lyrically, the album is predominantly about the break up of Cardle's relationship with dancer Sarah Robinson, who he met during his time on The X Factor.[7][8] Despite being about heartbreak, the album has an upbeat sound and message: "When I made the last (album), I was in a relationship, I was falling in love, I was happy, but the album (content) was the complete opposite. With this one, through heartbreak and absolute devastation, I’ve come out with something that is way more positive."[9] According to Cardle, the only track on the album (apart from the one he did not write, "The First Time Ever I Saw Your Face") that is not about his relationship breakup is "Water," which is about the death of his uncle Richard.[10]

Reception[edit]

Professional ratings
Review scores
Source Rating
Daily Mirror (Positive)[11]
Music-News 4/5 stars[12]
Female First 2.5/5 stars[13]
LSMedia 4/5 stars[14]
Entertainment Focus 4/5 stars[15]
What Culture 5/5 stars[16]

"The Fire" has received mostly positive feedback. The Mirror described it as "a more heartfelt and mature sound".[17] Entertainment Focus gave it four out of five stars, stating that "Cardle has come back fighting and we think he’s definitely won."[18] LSMedia also gave the album four out of five stars, describing it as "energetic yet emotional" and "full of growth".[19] Unreality Shout declared the album "Highly Recommended".[20] Music News gave it four out of five stars, calling it "a triumphant, yet emotional album".[21] What Culture gave the album five out of five, calling it "a fantastic demonstration of how good Matt can sing" and "a wonderful album from beginning to end".[22]

"The Fire" debuted at number eight on both the British and Scottish album charts, making it Cardle's second top ten release on both charts. It also debuted at number 1 on the OCC Independent Chart. The album was similarly successful in Ireland, where it debuted at number fourteen on the chart, and number one on the indie chart.[23] Four editions of the album were made available, each with an alternate code number. SW001 is the standard physical or digital version of the album, with ten tracks. SW002 is the digital, and Tesco physical exclusive, deluxe edition, with fourteen tracks. SW003 are signed copies of the standard ten-track album, which were made available via HMV. The HMV edition also includes extended liner notes from Cardle.[24] Finally, SW004 is an exclusive version of the album available at Sainsburys, which contains an outer slipcase, and a poster booklet with an image of Matt on one side, and the entire lyrics to the album on the other.[25]

Singles[edit]

  • "It's Only Love" was released as the lead single from the album on 29 October 2012. The video for the track premiered on 10 October, and was filmed in Palmdale, California.[26] The single charted at number 175 on the UK Singles Chart, after receiving little promotion and very little airplay on mainstream radio.
  • "Anyone Else" was the second single from the album. This was confirmed by Cardle via his official Twitter account on 30 October 2012. It has been reworked slightly for the video and radio with extra backing vocals added in on the last chorus. It was given a release date of 31 December 2012 although it wasn't re-released as a single separate from the album.[27]

Track listing[edit]

No. Title Writer(s) Producer(s) Length
1. "It's Only Love"   Matt Cardle, Paul Statham Cardle 3:13
2. "The Fire"   Cardle, Francis White, Jack McManus Cardle 3:36
3. "For Every Heartbreak"   Cardle, Steve Booker Booker, Cardle 3:43
4. "Water"   Cardle, Tim Gordine, Alan Jackson Gordine, Cardle 3:38
5. "Anywhere"   Cardle, Ben Earle Cardle 3:29
6. "Anyone Else"   Cardle, Jeff Halatrax Cardle 3:04
7. "Empire"   Cardle, Jamie Hartman Cardle, Hartman 3:27
8. "All That Matters"   Cardle Cardle 2:55
9. "Lately"   Cardle, James Walsh Cardle 5:21
10. "The First Time Ever I Saw Your Face"   Ewan MacColl Cardle 3:49
Deluxe version bonus tracks[28]
No. Title Writer(s) Producer(s) Length
11. "It's Only Love" (acoustic) Cardle, Statham Cardle 3:30
12. "Millionaire"   Cardle, David Bassett Cardle 4:00
13. "Hanging from Your Heartstrings"   Cardle, Earle   4:04
14. "Your Somebody"   Cardle, Thomas "Tawgs" Salter Cardle 3:25

Charts[edit]

Chart (2012) Peak
position
Irish Albums Chart[29] 14
Irish Independent Albums Chart[30] 1
Scottish Albums Chart[31] 8
UK Albums Chart[32] 8
UK Indie Chart 1

Release history[edit]

Regions Dates Format(s) Label(s)
Ireland 26 October 2012 CD, digital download SO What? Recordings
United Kingdom[33] 29 October 2012

References[edit]

  1. ^ "Photo - The Fire". Rickspace. 2012-08-02. 
  2. ^ Riley, Esme (22 May 2012). "X Factor 2010 winner Matt Cardle: Goodbye Columbia Records, it's time to move on". Retrieved 5 November 2012. 
  3. ^ Interview: X Factor winner Matt Cardle | The Latest
  4. ^ Copsey, Robert (10 September 2012). "Matt Cardle announces album tracklisting, UK tour". Retrieved 5 November 2012. 
  5. ^ "Biog". Paulstatham.com. Retrieved 2012-12-20. 
  6. ^ a b "Matt Cardle". Partisan PR. Retrieved 2012-12-20. 
  7. ^ "London film premieres, Celeb & Movie news + award news from www.markmeets.com: September 2012". Markmeets.blogspot.co.uk. Retrieved 2012-12-20. 
  8. ^ "Matt Cardle: ‘My new album is more honest’". The Linc. 2012-10-03. Retrieved 2012-12-20. 
  9. ^ GORDON SMART, Showbiz Editor (2012-10-02). "Showbiz|Bizarre". The Sun. Retrieved 2012-12-20. 
  10. ^ "Matt Cardle – 'Water' & 'Letters' Album launch at Scala, London 23/10/12". YouTube. 2012-10-23. Retrieved 2012-12-20. 
  11. ^ Tonks, Owen (22 Oct 2012). "Matt Cardle: 'The Fire' – Album review". Daily Mirror. Retrieved 5 November 2012. 
  12. ^ Walker, Nat (29 Oct 2012). "Matt Cardle: 'The Fire' – Album review". Music-News. Retrieved 8 November 2012. 
  13. ^ Earnshaw, Helen (29 October 2012). "Matt Cardle – The Fire Review". Female First. Retrieved 5 November 2012. 
  14. ^ Fleming, Peter (26 Oct 2012). "Matt Cardle: The Fire – review". Liverpool Student Media. Retrieved 5 November 2012. 
  15. ^ Ellwood, Pip (8 November 2012). "Matt Cardle: The Fire – review". Entertainment Focus. Retrieved 8 November 2012. 
  16. ^ Bale, James (21 November 2012). "Matt Cardle: The Fire – review". What Culture. Retrieved 21 November 2012. 
  17. ^ "Matt Cardle: 'The Fire' – Album review – Owen Tonks – 3am & Mirror Online". Mirror.co.uk. 2012-10-22. Retrieved 2012-12-20. 
  18. ^ "Matt Cardle – The Fire". Entertainment Focus. 2012-10-29. Retrieved 2012-12-20. 
  19. ^ "Matt Cardle: The Fire – review – LSMedia". Liverpoolstudentmedia.com. 2012-10-26. Retrieved 2012-12-20. 
  20. ^ "Album Review: Matt Cardle, THE FIRE". Unreality Shout. Retrieved 2012-12-20. 
  21. ^ "Matt Cardle – The Fire". Music-News.com. 2009-01-29. Retrieved 2012-12-20. 
  22. ^ "Matt Cardle – The Fire Album Review". Whatculture.com. 2012-11-21. Retrieved 2012-12-20. 
  23. ^ ">> IRMA << Irish Charts - Singles, Albums & Compilations >>". Irma.ie. 2012-12-13. Retrieved 2012-12-20. 
  24. ^ "Matt Cardle: Fire: Hmv.com Exclusive: Signed Copies (2012): CD: Hmv.com". HMV. Retrieved 5 November 2012. 
  25. ^ "Buy Matt Cardle – The Fire [Sainsbury's Exlusive Poster Edition] CD". Sainsbury's. Retrieved 5 November 2012. 
  26. ^ Copsey, Robert (20 September 2012). "Matt Cardle teases 'Forrest Gump'-inspired music video – Music News". Digital Spy. Retrieved 24 March 2013. 
  27. ^ "Matt Cardle Announces Release Of New Single 'Anyone Else' – Listen Now – Stereoboard UK". Stereoboard.com. 2012-11-14. Retrieved 2012-12-20. 
  28. ^ "The Fire (Deluxe Version)". iTunes.apple.com. Retrieved 27 August 2013. 
  29. ^ "GFK Chart-Track (TOP 75 ARTIST ALBUM, WEEK ENDING 1 November 2012)". Irish Albums Chart. Gfk. Retrieved 5 November 2012. 
  30. ^ "Top 10 Independent Artist Albums, Week Ending 1 November 2012". Chart-Track. GfK. Retrieved 8 January 2013. 
  31. ^ "2012-11-10 Top 40 Scottish Albums Archive". Scottish Albums Chart. The Official Charts Company. Retrieved 23 October 2011. 
  32. ^ "2012-11-10 Top 40 Official UK Albums Archive". UK Albums Chart. The Official Charts Company. Retrieved 23 October 2011. 
  33. ^ "The Fire: Amazon.co.uk: Music". Amazon.co.uk. Retrieved 5 November 2012.