The Fly (magazine)
|Publisher||MAMA & Company|
The magazine has a review section featuring new releases (both singles and albums) and live concert reviews. The remainder of the magazine is devoted to articles and interviews with artists generally promoting new releases or tours. The Fly also features new bands alongside more established acts in the pages of its new bands section, "OnesToWatch", which was sponsored by Levi's until 2010.
The Fly is A5-sized, and is distributed around record shops, bars and venues around the United Kingdom. In 2008, the magazine announced its circulation had increased to 105,212 at a time when many other publications had reported a sharp decline in circulation.
The current editor is JJ Dunning, who took over the role from Niall Doherty when he moved to Q magazine in February 2011.
The Fly relaunched its website in April 2008 with both a virtual magazine section and an online archive of all previous issues. In Summer 2008, a new feature titled "In The Courtyard" was launched, in which bands were filmed playing stripped-down versions of songs in the courtyard outside The Fly's office.
The sessions were rechristened The Fly Sessions in 2012, when the website was again relaunched.
Bands who've performed so far include Doves, Gaz Coombes, Everything Everything, The Cribs, Noah and the Whale, Warpaint, Black Lips, Dry The River, Badly Drawn Boy, The Kooks, J Mascis, Edwyn Collins, Jake Bugg, Ben Gibbard and Low.