The Frank Sinatra Show (CBS TV series)

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For Sinatra's 1957-58 variety show on ABC, see The Frank Sinatra Show (ABC TV series).
The Frank Sinatra Show
Frank Sinatra Metronome magazine November 1950.JPG
Sinatra on the set in 1950.
Also known as Bulova Watch Time
Genre Variety
Directed by Jack Donohue
Presented by Frank Sinatra
Country of origin USA
Original language(s) English
No. of seasons 2
Production
Executive producer(s) Marlo Lewis
Producer(s) Jack Donohue
Location(s) New York City, USA
Running time 60 minutes
Broadcast
Original channel CBS
Picture format Black-and-white
Audio format Monaural
Original run October 7, 1950 (1950-10-07) – November 13, 1951 (1951-11-13)

The Frank Sinatra Show (also known as Bulova Watch Time) was an American musical variety series hosted by Frank Sinatra from 1950 to 1952. The series aired on CBS. As with many variety shows of the time, the show was broadcast live and was recorded via kinescope. Some episodes were 30 minutes long while others were 60 minutes.

Overview[edit]

Hosted by Frank Sinatra, the series sponsored by Bulova Watches. Sinatra would perform songs and skeches with his guests. The series is reportedly in the public domain.

In his book The Forgotten Network: DuMont and the Birth of American Television (2004), David Weinstein claims that the surprise popularity of the DuMont Television Network series Life Is Worth Living in 1952 was the final blow that led to the cancellation of The Frank Sinatra Show. He notes that controversy surrounding Sinatra's affair with Ava Gardner, along with several unpopular singles, had caused ratings to slip.

Life Is Worth Living, which averaged about 10 million viewers at a time when there were four major television networks in the United States, eroded the ratings of the show even further, to the point that The Frank Sinatra Show finally left the airwaves.

Guest stars[edit]

References[edit]

  • Weinstein, David (2004). The Forgotten Network: DuMont and the Birth of American Television. Philadelphia: Temple University Press. ISBN 1-59213-245-6. 

External links[edit]