The Giving Card

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The Giving Card [1] is a point of sale discount card that is linked to charitable giving. Members pay an annual subscription fee of £34.95 of which a charity of their choice receives £10.00. In return the customer is rewarded with discounts both locally and nationally across the UK. The Giving Card offers discounts in six different categories: Food and Drink, Health and Beauty, Travel and Leisure, Entertainment, Services and Retail.

The Giving Card was founded in November 2010 and launched in November 2011 by Dan Taylor; a young entrepreneur.[2] The business was set up to increase footfall into suppliers’ stores in a new and innovative way as well as helping charities gain much needed revenue; whilst simultaneously helping the consumer save money.

The Giving Card works with over 3000 suppliers and 80 charities including Mencap and Shelter; involving no fee for participation from suppliers or charities.[3] Discounts offered range from 50% off of haircuts to 15% off of kids acting classes, and the suppliers range from well-known high street brands such as Halfords to other less known brands.[4]

Discounted membership price offers are sometimes available and offered on The Giving Card’s Facebook and Twitter pages.


The giving card has also been named one of the top 100 start-up businesses in 2012, reaching number 17.[2] As well as winning the Future 100 Award December 2011 [5] and The Shell Live Wire Grand Ideas Awards 2011.[6]


  1. ^ "The No.1 Charity Discount Card Save Money, Support Charity". The Giving Card. Retrieved 31 July 2012. 
  2. ^ a b "17. The Giving Card". Startups. Retrieved 2012-07-30. 
  3. ^ PRWeb – Sat, Jun 16, 2012 (2012-06-16). "The Giving Card Combats the Recession and Raises Much Needed Revenue for UK Charities - Yahoo! News". Retrieved 2012-07-30. 
  4. ^ "The No.1 Charity Discount Card Save Money, Support Charity". The Giving Card. 2012-07-18. Retrieved 2012-07-30. 
  5. ^ "Future 100 Awards". Retrieved 2012-07-30. 
  6. ^ "Dan Taylor (The Giving Card) - Shell LiveWIRE | Alumni". Shell LiveWIRE. 2012-06-01. Retrieved 2012-07-30.