The Gobbler was a motel, supper club, and roadside attraction in Johnson Creek, Wisconsin, United States. It was designed in the late 1960s by Fort Atkinson architect Helmut Ajango for local poultry processor Clarence Hartwig and opened in 1967. The menu featured turkey, prime rib and steak. It included a rotating circular bar that completed one revolution every 80 minutes. The Gobbler was at the intersection of Wisconsin Highway 26 and I-94, halfway between Milwaukee and Madison, Wisconsin. It closed in 1992. Coordinates:
Hartwig's poultry plant was located just south of the supper club and closed in 1971 after Hartwig announced that it was too costly to upgrade the plant to meet new USDA standards. At the time, the plant was the largest employer in Johnson Creek, employing up to 300 workers and processing 30 million pounds of poultry a year. Hartwig's other ventures, the Gobbler supper club, the Cackle Shack restaurant and Gobbler motel remained open.
In 1974, the Wisconsin Equal Rights Division ruled that the restaurant violated the rights of two women by firing them for refusing to wear uniforms that were different from the uniform of male employees. Male waiters and bartenders wore tuxedos, while female waitresses were required to wear "black briefs, fishnet stockings and V-necked hunting jackets." It was the first ruling to find "sex discrimination on the basis of uniforms".
In late May 1992, then-motel and restaurant manager Clyde Hartwig filed a notice with the Village of Johnson Creek stating that the motel and restaurant would "permanently cease operations and close its business" by July 26 of that year. A newspaper article about the closure noted that, when the announcement was made, the operation was struggling, and that a visit showed only "7 tables of about 40 tables" were occupied during the dinner rush, and that "Five vehicles were parked at the motel at the same time". The restaurant closed as scheduled, although a newspaper article published in 1995 claims the motel had stayed open until early that year.
After the Hartwig family sold the building in the early 1990s, several restaurants operated in the building. The first was a Mexican restaurant called "Redondos" in 1995. Others included a roadside diner, "The Round Stone Restaurant", and "The New Gobbler". The last tenant went out of business in mid-2002.
In June 2008, the Frank Lloyd Wright Wisconsin Tourism Program hosted "The Gobbler Gala" at the restaurant. The dinner featured talks by Gobbler architect Ajango and Wright historian Sidney Robinson.
The owners held an auction of the property and separate items, including the petrified wood that lined the entrance, in December 2009, hoping to recoup some of their costs.
In 2011, the locally produced film Missed Connections was shot on location at the restaurant.
Across the street from the supper club, the Gobbler Motel had an adventurous, futuristic Googie architecture design that featured 49 rooms with symbol-shaped waterbeds (such as a heart-shape), 8-track players, round sunken bathtubs,and differently colored shag carpet that extended up the walls in each themed room. According to a 1978 newspaper article, it required two maids to make the motel's round waterbeds, with the maids "hanging by one arm and stretching out a stockinged foot to smooth away wrinkles"
After multiple changes in ownership (including a renaming to the "King Arthur's Inn Motel" in April 1995) and years of unrepaired wear, the motel was abandoned in 2001. Shortly thereafter, the Johnson Creek Fire Department burned the motel to the ground as a "practice fire" for their firefighters. The concrete slab on which the motel was built still remains.
There were attempts by the Menominee, Potawatomi and Lac du Flambeau Chippewa tribes in the 1990s to purchase the land for a multimillion-dollar casino, hotel and convention center. The land was still for sale in 2007, the motel property for $6.2 million and the restaurant property for $2.3 million.
- Effie Loomer, "Plant Closing Shocks Village", Wisconsin State Journal, February 9, 1971.
- Mike Ivey, "Hartwig's Gobbler Files Close Notice", Capital Times, May 29, 1992.
- Ann Beckmann, "Rules Out Sexy Garb As Job Basis", Capital Times, April 12, 1974, p. 1.
- "Fowl Out? Gobbler Gives Closing Notice", Milwaukee Sentinel, May 29, 1992, p. A1.
- "Restaurant opens at site of Gobbler" The Milwaukee Journal, March 22, 1995, p. B6.
- "Architectural Icons Overlap At Gobbler", Wisconsin State Journal, May 23, 2008.
- Wright & Like 2008 - On The Road Again.
- Barry Adams (2009-12-11). "The Gobbler Supper Club, an icon of Wisconsin kitschiness, heads for the auction block". Wisconsin State Journal. Retrieved 2009-12-11.
- "Velour and Black Satin - Or Quiet Elegance" The Milwaukee Sentinel, Oct. 18, 1978, p. 4.
- "Casino Complex next for the Gobbler site?" The Capital Times, June 25, 1999.
- Amy Rinard, "Community set to decide whether casino's worth the gamble," Milwaukee Journal Sentinel, June 30, 1999. p. 1.
- "Johnson Creek Growth Has Cooled Some", Wisconsin State Journal, October 21, 2007.
- Helmut Ajango, architect's website
- James Lileks' "Institute of Official Cheer" Gobbler tribute site - A detailed description of the property (with photos)
- Gobbler Motel and Supper Club TV commercial
- Bredahl, Brenda K. "Supper Club State: A Brief Cultural History of the Wisconsin Institution", Wisconsin People & Ideas magazine, Summer 2009. Interview with Gobbler supper club's most recent owners.
- Site of Gobbler Supper Club
- Former site of Gobbler Motel