Good Guys (American company)

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The Good Guys, Inc.
Former type Electronics
Industry Retail
Fate Acquired by CompUSA
Founded July 1973
Defunct 2003 (acquired), 2005 (all stores renamed/closed)
Headquarters Brisbane, California
Products Consumer electronics
Website None

The Good Guys was a chain of consumer electronics retail stores with 71 stores in California, Nevada, Oregon, and Washington. The company was headquartered in Brisbane, California in the Dakin Building in the early 1990s and subsequently in Alameda, California until it was bought in late 2003 by CompUSA. The Good Guys was founded in 1973 by Ron Unkefer on Chestnut Street, San Francisco. By 2006, all of the company's stores had closed.

Re-launch[edit]

After all The Good Guys stores closed, CompUSA began marketing all California and Hawaii stores as CompUSA with The Good Guys Inside in response to Best Buy's new marketing campaign with Magnolia Inside. However, this marketing campaign was dropped in an attempt to further separate CompUSA from the Good Guys name, and assist in launching its new Home Entertainment sections in select locations. The Good Guys name once again no longer existed in 2008 when CompUSA closed its remaining stores.[citation needed] Extended warranties on televisions purchased through The Good Guys or CompUSA can still be accessed through General Electric Extended Warranties.[citation needed]

Hostage crisis[edit]

Further information: 1991 Sacramento hostage crisis

In 1991, one of the stores in the chain located in Sacramento was taken over by four armed robbers. This event became the largest hostage rescue operation on home soil in U.S. history to date, with over fifty hostages being held at gunpoint.[1]

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