The Goodlife Recipe
 | |
| Company type | Private |
|---|---|
| Industry | Pet food |
| Founded | McLean, Virginia, USA (1911) |
| Headquarters | McLean, Virginia, United States |
Area served | United States, Canada |
| Products | Dog food, cat food |
| Owner | Mars, Incorporated |
| Website | Official website |
The Goodlife Recipe[1] is a brand name of cat food manufactured in the United States by Mars, Incorporated. The brand debuted in 2007 with cat food and dog food, however, their dog food and dog treat lines were discontinued in August 2010 for economic reasons.[2] After years of introduction, the famous "thought pyramid" design came into use.
Packaging
The product's multiwall paper bag incorporating a slider zipper won an AmeriStar award from the Institute of Packaging Professionals.[3]
Promotion
As part of a promotional campaign, Jewel recorded a cover version of "The Good Life", a 1960s song popularized by Tony Bennett and Frank Sinatra.[4]
References
- ^ http://www.mars.com/global/our-brands.aspx
- ^ The Goodlife Recipe Website - FAQ
- ^ Packaging iconic brands brings Mars sweet success, a January 2007 article from Food & Drug Packaging
- ^ Jewel Contributes Music to Pet-Focused Ads a May 7, 2007 article from Country Weekly
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