The Gruen Transfer

From Wikipedia, the free encyclopedia
Jump to: navigation, search
The Gruen Transfer
The Gruen Transfer Logo.svg
The Gruen Transfer logo
Format Panel discussion
Created by Andrew Denton
Presented by Wil Anderson
Starring Russel Howcroft
Todd Sampson
Country of origin Australia
Language(s) English
No. of seasons 4
No. of episodes 32
Production
Executive producer(s) Zapruder's other films http://zof.com.au/
Camera setup Multi-camera
Running time 30 minutes
Broadcast
Original channel ABC1
(Repeats broadcast on ABC2 and The Comedy Channel)
Picture format 576i (PAL)
720p (HDTV) (2009-)
Audio format Stereo
Original run 28 May 2008 – present
External links
Website

The Gruen Transfer is an Australian television program focusing on advertising, which debuted on ABC1 on 28 May 2008 and has run for four seasons. The program is hosted by Wil Anderson with a panel of advertising industry experts (Wil Anderson is joined weekly by panellists Russel Howcroft of George Patterson Y&R and Todd Sampson of Leo Burnett) and is produced by Andrew Denton's production company, Zapruder's Other Films.[1]

The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments.[2]

The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history.[3] The concept has been sold to TV production companies in the UK, Denmark, France, Italy, Portugal, South Africa and Spain.

The Gruen Transfer was nominated for an AFI award for Best Light Entertainment Television Series in 2008.[4]

A spinoff series, Gruen Nation, aired during the 2010 Australian Federal Election. A second spinoff series, Gruen Planet, replaced the 4th season of The Gruen Transfer on 28 September 2011, and focuses on corporations' and governments' global media strategies and public relations.

Contents

[edit] Segments

Current segments include:

How Do You Sell?: This segment every week looks at advertising tactics used by advertisers to choose one product over another. Topics covered include beer, underwear, chocolate and banks.

Endorse Me: Wil Anderson gives the panel the challenge of finding a sponsor for people who are famous for all the wrong reasons. Examples include Carl Williams and David Hicks.

The Pitch: Two advertising companies are given a brief to create an advertisement for an "unsellable" product. Previous examples have included whale meat, tourism in Baghdad, the beleaguered Australian Democrats political party, and a proposed invasion of New Zealand, which provoked a response from the New Zealand government and several NZ YouTube viewers, although the final episode of Series One provided some balance in the form of a promotion for tourists not to visit Australia.[5] A controversial anti-discrimination ad by Sydney agency The Foundry to promote "fat pride", which depicted people telling racist and homophobic jokes, resulted in the ABC pulling the segment from the 13 May 2009 episode, deeming that it would breach the ABC's editorial guidelines.[6]

Ad of the Week: This is where Wil and the panel look at an ad and they discuss it and how effective it is.

What is this Ad for?: Wil shows the beginning of an ad without identifying the product, then asks the panel to guess what it is for.

What's Wrong With This Ad?: A semi-regular segment where Wil shows an ad, usually submitted by a viewer, then asks the panel what they believe to be wrong about that ad. For example, the Philadelphia Cream Cheese Heaven campaign emphasises low fat in its product, so a viewer commented that, in the ad, even after dying and going to heaven, you still have to worry about your weight.

Space Invaders: A semi-regular segment in which a real-life example of a new or unusual space for advertising is discussed. Examples include sheep jackets, children's books and on slums. The panel are then challenged to figure out a worthwhile client for advertisements in that space.

God I Hate That Ad!: A web exclusive segment introduced in season two where Wil will bring up a particular ad that he, or viewers, dislike and has the panel discuss it, whether it is bad or not, or why it is bad. In the end the panel decide whether it is a bad ad or not.

What Does it Mean?: A web exclusive segment introduced in season two where Wil and the panel come to a consensus of what message an ad is trying to get across when it is not obvious.

[edit] Episodes

The word featured in the "title" column refers to the subject of the "How Do You Sell" segment in that particular episode.

# Title Airdate Timeslot Ratings[nb 1]
Season 1 (2008)
1 "Beer" 28 May 2008 Wednesday 9:00 pm – 9:30 pm 1,287,000 (8th)[7][8]
2 "Undies" 4 June 2008 1,273,000 (7th)[9]
3 "Banks" 11 June 2008 1,121,000 (12th)[10]
4 "Chocolate" 18 June 2008 1,204,000 (8th)[11]
5 "4WD" 25 June 2008 1,182,000 (10th)[12]
6 "Feminine Hygiene" 2 July 2008 1,058,000 (12th)[13]
7 "Road Safety" 9 July 2008 1,302,000 (6th)[14]
8 "Telcos" 16 July 2008 1,314,000 (6th)[15]
9 "Skincare" 23 July 2008 1,386,000 (5th)[16]
10 "Cannes" 30 July 2008 1,456,000 (4th)[17]
Average season one ratings 1,258,300
Season 2 (2009)
11 "Australia" 18 March 2009 Wednesday 9:00 pm – 9:30 pm 1,120,000 (7th)[18]
12 "Oral Care" 25 March 2009 1,151,000 (8th)[19]
13 "Bottled Water" 1 April 2009 976,000 (8th)[20]
14 "Petrol" 8 April 2009 1,087,000 (7th)[21]
15 "Weight Loss" 15 April 2009 1,212,000 (4th)[22]
16 "Breakfast Cereal" 22 April 2009 1,244,000 (5th)[23]
17 "Tobacco" 29 April 2009 1,226,000 (10th)[24]
18 "Yourself" (about company CEOs appearing in their own ads) 6 May 2009 1,211,000 (6th)[25]
19 "Meat" 13 May 2009 1,239,000 (6th)[26]
20 "Hamburgers" 20 May 2009 1,312,000 (5th)[27]
Average season two ratings 1,177,800
Average season one and two ratings 1,218,050
Series 3 (2010)
21 "Cleaning Products" 16 June 2010 Wednesday 9:00 pm – 9:30 pm 1,177,000 (7th)[28]
22 "The World Cup" 23 June 2010 1,227,000 (5th)[28]
23 "MasterChef" 30 June 2010 1,407,000 (4th)[29]
24 "Deodorant" 7 July 2010 1,197,000 (7th)[30]
25 "3D Television" 14 July 2010 1,341,000 (5th)[31]
26 "Non-Drinking" 21 July 2010 1,280,000 (4th)[32]
27 "Milk" 25 August 2010 1,358,000(5th)[33]
28 "Shaving" 1 September 2010 1,391,000(4th)[34]
29 "Religion" 8 September 2010 1,482,000(2nd)[35]
30 "Insurance" 15 September 2010 1,407,000(2nd)[36]
31 "Infomercials" 22 September 2010 1,448,000(3rd)[37]
32 "Airlines" 29 September 2010 1,403,000(2nd)[38]
Average season three ratings 1,343,667
Average season one to three ratings 1,264,969
Season 4 (2011)
33 "Supermarkets" 3 August 2011 Wednesday 9:00 pm – 9:30 pm 1,072,000 (6th)[39]
34 "Banks (Part II)" 10 August 2011 1,114,000 (4th)[40]
35 "Animal Rights & Pillows" 17 August 2011 1,120,000 (6th)[41]
36 "Condoms" 24 August 2011 1,017,000 (6th)[42]
37 "Snack Bars" 31 August 2011 1,165,000 (5th)[43]
38 "Billboards" 7 September 2011 1,164,000 (5th)[44]
39 "Shampoo" 14 September 2011 1,269,000 (2nd) [45]
40 "Sportsbetting" 21 September 2011 1,162,000 (3rd)[46]

[edit] Gruen Nation: 2010 Election coverage

A spinoff series called Gruen Nation was aired during the 2010 federal election campaign.[47] The first episode aired on 28 July 2010 at 9pm. Each 45 minute episode was hosted by Wil Anderson with regular Gruen Transfer guests Todd Sampson and Russel Howcroft and guests John Hewson, leader of the federal Liberal party 1990-1994, Neil Lawrence, "Kevin 07" campaign co-ordinator, and Annabel Crabb, journalist and political commentator.[48] Anderson said "If the ABC is the national broadcaster, then Gruen Nation is the national bullshit detector."[49]

# Airdate Timeslot Ratings[nb 2]
1 28 July 2010 Wednesday 9:00 pm – 9:45 pm 1,600,000 (1st)[50]
2 4 August 2010 1,503,000 (2nd)[51]
3 11 August 2010 1,571,000 (1st)[52]
4 18 August 2010 1,540,000 (1st)[53]

[edit] Gruen Planet (2011)

A series called Gruen Planet was announced to replace series 4 of the Gruen Transfer; the show will have a broader landspace.[54] The first episode premiered on 28 September 2011 with 1.138 million viewers, rating fourth viewed show of the week.

# Title Air date Time slot Ratings[nb 3]
1 "Overseas Owned Beer" 28 September 2011 Wednesday 9:00 pm – 9:35 pm 1,138,000 (4th)[55]
2 "Breast Cancer Month" 5 October 2011 1,130,000 (2nd)[56]
3 "Apple" 12 October 2011 1,023,000 (5th)[57]
4 "The Royal Family" 19 October 2011
5 "Hungry Jack's" 26 October 2011
6 "Qantas" 2 November 2011
7 "Kim Kardashian" 9 November 2011
8 "Tiger Woods & Islam" 16 November 2011

The word featured in the "title" column refers to the subject of the "The Image Renovators" and "How Do You Sell" segments in that particular episode.

[edit] Notes

  1. ^ Overall national viewers, numbers in brackets indicate nightly ratings position.
  2. ^ Overall national viewers, numbers in brackets indicate nightly ratings position.
  3. ^ Overall national viewers, numbers in brackets indicate nightly ratings position.

[edit] References

  1. ^ Ziffer, Daniel (2008-02-07). "Anderson Plays Nice With Aunty". The Age. http://www.theage.com.au/news/tv--radio/anderson-plays-nice-with-aunty/2008/02/07/1202234045376.html. Retrieved 2008-05-31. 
  2. ^ Lee, Julian (2008-05-01). "Another Denton First: Screening Ads on the ABC". The Sydney Morning Herald. http://business.smh.com.au/another-denton-first-screening-ads-on-the-abc/20080430-29tb.html. Retrieved 2008-05-31. 
  3. ^ "Why Wil Anderson wants lower Gruen Transfer ratings". The Daily Telegraph. 2008-05-29. http://www.news.com.au/entertainment/story/0,26278,23779349-5013560,00.html. Retrieved 2008-05-31. 
  4. ^ "2008 AFI Winners". Herald Sun. 2008-12-06. http://www.news.com.au/heraldsun/story/0,21985,24760788-5014152,00.html. Retrieved 2008-12-07. 
  5. ^ Benns, Matthew: Kiwis get all defensive about TV invasion plot, The Sydney Morning Herald, 18 July 2008.
  6. ^ Lee, Julian: Skit went too far for the ABC, The Sydney Morning Herald, 13 May 2009.
  7. ^ Knox, David (26 May 2008). "Week 22". tvtonight.com.au. http://www.tvtonight.com.au/2008/05/ratings-week-22-2.html. Retrieved 22 July 2009. 
  8. ^ Knox, David (29 May 2008). "Gruen’s big debut". tvtonight.com.au. http://www.tvtonight.com.au/2008/05/gruens-big-debut.html. Retrieved 22 July 2009. 
  9. ^ Knox, David (2 June 2008). "Week 23". tvtonight.com.au. http://www.tvtonight.com.au/2008/06/week-23.html. Retrieved 23 July 2009. 
  10. ^ Knox, David (9 June 2008). "Week 24". tvtonight.com.au. http://www.tvtonight.com.au/2008/06/week-24.html. Retrieved 23 July 2009. 
  11. ^ Knox, David (16 June 2008). "Week 25". tvtonight.com.au. http://www.tvtonight.com.au/2008/06/week-25.html. Retrieved 23 July 2009. 
  12. ^ Knox, David (23 June 2008). "Week 26". tvtonight.com.au. http://www.tvtonight.com.au/2008/06/week-26.html. Retrieved 23 July 2009. 
  13. ^ Knox, David (30 June 2008). "Week 27". tvtonight.com.au. http://www.tvtonight.com.au/2008/06/week-27.html. Retrieved 23 July 2009. 
  14. ^ Knox, David (7 July 2008). "Week 28". tvtonight.com.au. http://www.tvtonight.com.au/2008/07/week-28.html. Retrieved 23 July 2009. 
  15. ^ Knox, David (14 July 2008). "Week 29". tvtonight.com.au. http://www.tvtonight.com.au/2008/07/week-29.html. Retrieved 23 July 2009. 
  16. ^ Knox, David (21 July 2008). "Week 30". tvtonight.com.au. http://www.tvtonight.com.au/2008/07/week-30.html. Retrieved 23 July 2009. 
  17. ^ Knox, David (28 July 2008). "Week 31". tvtonight.com.au. http://www.tvtonight.com.au/2008/07/week-31.html. Retrieved 23 July 2009. 
  18. ^ Knox, David (16 March 2009). "Week 12". tvtonight.com.au. http://www.tvtonight.com.au/2009/03/week-12-2.html. Retrieved 23 July 2009. 
  19. ^ Knox, David (23 March 2009). "Week 13". tvtonight.com.au. http://www.tvtonight.com.au/2009/03/week-13-2.html. Retrieved 23 July 2009. 
  20. ^ Knox, David (30 March 2009). "Week 14". tvtonight.com.au. http://www.tvtonight.com.au/2009/03/week-14-2.html. Retrieved 23 July 2009. 
  21. ^ Knox, David (6 April 2009). "Week 15". tvtonight.com.au. http://www.tvtonight.com.au/2009/04/week-15-2.html. Retrieved 23 July 2009. 
  22. ^ Knox, David (13 April 2009). "Week 16". tvtonight.com.au. http://www.tvtonight.com.au/2009/04/week-16-2.html. Retrieved 23 July 2009. 
  23. ^ Knox, David (20 April 2009). "Week 17". tvtonight.com.au. http://www.tvtonight.com.au/2009/04/week-17-2.html. Retrieved 23 July 2009. 
  24. ^ Knox, David (27 April 2009). "Week 18". tvtonight.com.au. http://www.tvtonight.com.au/2009/04/week-18-2.html. Retrieved 23 July 2009. 
  25. ^ Knox, David (4 May 2009). "Week 19". tvtonight.com.au. http://www.tvtonight.com.au/2009/05/week-19-2.html. Retrieved 23 July 2009. 
  26. ^ Knox, David (11 May 2009). "Week 20". tvtonight.com.au. http://www.tvtonight.com.au/2009/05/week-20.html. Retrieved 23 July 2009. 
  27. ^ Knox, David (18 May 2009). "Week 21". tvtonight.com.au. http://www.tvtonight.com.au/2009/05/week-21-2.html. Retrieved 23 July 2009. 
  28. ^ a b Knox, David (18 June 2010). "Week 25". tvtonight.com.au. http://www.tvtonight.com.au/2010/06/week-25-3.html. Retrieved 23 July 2010. 
  29. ^ Knox, David (2 July 2010). "Week 27". tvtonight.com.au. http://www.tvtonight.com.au/2010/06/week-27-3.html. Retrieved 23 July 2010. 
  30. ^ Knox, David (9 July 2010). "Week 28". tvtonight.com.au. http://www.tvtonight.com.au/2010/07/week-28-3.html. Retrieved 23 July 2010. 
  31. ^ Knox, David (12 July 2010). "Week 29". tvtonight.com.au. http://www.tvtonight.com.au/2010/07/week-29-3.html. Retrieved 23 July 2010. 
  32. ^ Knox, David (19 July 2010). "Week 30". tvtonight.com.au. http://www.tvtonight.com.au/2010/07/week-30-3.html. Retrieved 23 July 2010. 
  33. ^ Knox, David (23 July 2010). "Week 35". tvtonight.com.au. http://www.tvtonight.com.au/2010/08/week-35-3.html. Retrieved 16 September 2010. 
  34. ^ Knox, David (3 September 2010). "Week 36". tvtonight.com.au. http://www.tvtonight.com.au/2010/08/week-36-3.html. Retrieved 16 September 2010. 
  35. ^ Knox, David (10 September 2010). "Week 37". tvtonight.com.au. http://www.tvtonight.com.au/2010/09/week-37-3.html. Retrieved 16 September 2010. 
  36. ^ Knox, David (16 September 2010). "Week 38". tvtonight.com.au. http://www.tvtonight.com.au/2010/09/week-38-2.html. Retrieved 11 August 2011. 
  37. ^ Knox, David (23 September 2010). "Week 39". tvtonight.com.au. http://www.tvtonight.com.au/2010/09/week-39-3.html. Retrieved 4 October 2010. 
  38. ^ Knox, David (30 September 2010). "Week 40". tvtonight.com.au. http://www.tvtonight.com.au/2010/09/week-40-3.html. Retrieved 4 October 2010. 
  39. ^ Knox, David (3 August 2011). "Week 32". tvtonight.com.au. http://www.tvtonight.com.au/2011/08/week-32-4.html. Retrieved 11 August 2011. 
  40. ^ Knox, David (10 August 2011). "Week 33". tvtonight.com.au. http://www.tvtonight.com.au/2011/08/week-33-4.html. Retrieved 11 August 2011. 
  41. ^ Knox, David (17 August 2011). "Week 34". tvtonight.com.au. http://www.tvtonight.com.au/2011/08/week-34-4.html. Retrieved 26 August 2011. 
  42. ^ Knox, David (24 August 2011). "Week 35". tvtonight.com.au. http://www.tvtonight.com.au/2011/08/week-35-4.html. Retrieved 26 August 2011. 
  43. ^ Knox, David (5 September 2011). "Week 36". tvtonight.com.au. http://www.tvtonight.com.au/2011/08/week-36-4.html. Retrieved 25 September 2011. 
  44. ^ Knox, David (12 September 2011). "Week 37". tvtonight.com.au. http://www.tvtonight.com.au/2011/09/week-37-4.html. Retrieved 25 September 2011. 
  45. ^ Knox, David (19 September 2011). "Week 38". tvtonight.com.au. http://www.tvtonight.com.au/2011/09/week-38-3.html. Retrieved 25 September 2011. 
  46. ^ Knox, David (25 September 2011). "Week 39". tvtonight.com.au. http://www.tvtonight.com.au/2011/09/week-39-4.html. Retrieved 26 September 2011. 
  47. ^ "ABC host Wil Anderson is set to get all political in new show The Gruen Nation". news.com.au. 2010-07-05. http://www.news.com.au/entertainment/television/abc-host-wil-anderson-is-set-to-get-all-political-in-new-show-the-gruen-nation/story-e6frfmyi-1225887880668. 
  48. ^ http://www.abc.net.au/tv/gruentransfer/gruennation/
  49. ^ "Gruen team to tackle election". ABC. 2010-07-05. http://www.abc.net.au/news/stories/2010/07/05/2944581.htm. 
  50. ^ Knox, David (30 July 2010). "Week 31". tvtonight.com.au. http://www.tvtonight.com.au/2010/07/week-31-3.html. Retrieved 16 September 2010. 
  51. ^ Knox, David (6 August 2010). "Week 32". tvtonight.com.au. http://www.tvtonight.com.au/2010/08/week-32-3.html. Retrieved 16 September 2010. 
  52. ^ Knox, David (13 August 2010). "Week 33". tvtonight.com.au. http://www.tvtonight.com.au/2010/08/week-33-3.html. Retrieved 16 September 2010. 
  53. ^ Knox, David (20 August 2010). "Week 34". tvtonight.com.au. http://www.tvtonight.com.au/2010/08/week-34-3.html. Retrieved 16 September 2010. 
  54. ^ "Could Gruen Planet mean the end for Gruen Transfer?". tvtonight.com.au. 2011-08-26. http://www.tvtonight.com.au/2011/09/could-gruen-planet-mean-the-end-for-gruen-transfer.html. 
  55. ^ Knox, David (26 September 2011). "Week 40". tvtonight.com.au. http://www.tvtonight.com.au/2011/08/week-40-4.html. Retrieved 29 September 2011. 
  56. ^ Knox, David (October 3, 2011). "Week 41". TV Tonight. http://www.tvtonight.com.au/2011/10/week-41-4.html. Retrieved October 6, 2011. 
  57. ^ Knox, David (October 10, 2011). "Week 42". TV Tonight. http://www.tvtonight.com.au/2011/10/week-42-4.html. Retrieved October 16, 2011. 

[edit] External links

Retrieved from "http://en.wikipedia.org/w/index.php?title=The_Gruen_Transfer&oldid=473403366"
Personal tools
Namespaces

Variants
Actions
Navigation
Interaction
Toolbox
Print/export