Business Line

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Business Line
Type Daily newspaper
Format Broadsheet
Owner(s) Kasturi and Sons Limited
Publisher The Hindu Group
Editor Mukund Padmanabhan
Founded 1994
Political alignment Financial[1]
Language English
Headquarters Kasturi Buildings, 859 & 860,Anna Salai, Chennai, Tamil Nadu 600002
Circulation 175,000 daily[2]
ISSN 0971-7528
OCLC number 456162874
Official website www.thehindubusinessline.com

Business Line or The Hindu Business Line is an Indian business newspaper published by Kasturi & Sons, the publishers of the newspaper The Hindu located in Chennai, India.

History[edit]

Business Line is one of the most trusted and reliable newspapers when it comes to Business News. Widely accepted as the “White Paper on Business”, the newspaper offers well-researched and in-depth coverage of business news across categories like Corporate, Economy, Marketing, Banking, I.T, Logistics, Taxation, Stock Market, International Economy, Commodities and so on.Printed using high quality newsprint, Business Line has 17 editions (maximum number of editions that any business paper has). Business Line is known for its niche reader profile – loyal readers of this daily are mostly top-notch professionals including those in the middle and upper management rungs of industry and also young readers who are poised to take their place in future. The high quality of reporting and analysis in Business Line is attributed to its dedicated Research Bureau. Apart from the main newspaper, BL offers the following supplements to its readers:


On Mondays:

BL Portfolio

BL Portfolio is a 12 page investment feature targeted at smart investors who have graduated from general personal finance features and are looking for practical investment ideas that can create wealth for them.

On Tuesdays:

Emerging Entrepreneurs

The supplement offers In -depth articles on start-ups, with a special focus on relevant issues to entrepreneurs such as points of view of rating agencies, banks, private equity funds and so on.

India File

A fortnightly feature on trends in the business world and economy

On Wednesdays:

New Manager

New Manager features insights from business leaders, career guidance, HR tips and more


On Thursdays:

Techno Phile

This supplement reviews gadgets, new buys and the latest in the market to look out for.

On Fridays:

Cat.a.lyst

The four page supplement on marketing and advertising, cat.a.lyst, aspires to be the Philip Kotler of the twenty-first century. When most supplements, websites and magazines covering this section in the Indian media are predominantly writing about advertising, the paper is marketing led in its coverage. It also engages readers through a series of Brand Crosswords, that's specially created for HBL, and is probably the only one of its kind.

Auto Focus


This features a mix of news and reviews on the auto sector

On Saturdays:

BL Ink


BLink, Business Line's new Saturday magazine, understands weekends. This 24-page tabloid seeks to go beyond news and offers the reader an interesting mix of opinions, reportages and profiles. Prominent columnists from all areas of art, culture, literature and polity feature across the book. The front of the book largely deals with curious stories from across the country. The stories will be newsy, relevant and yet, fun to read.

The back of the book deals with the higher pursuits – literature, arts, culture, entertainment and travel.It features book reviews, travel stories, Q&As with authors, dancers, theatre personalities and movie stars. Snippets on what’s buzzing across the virtual world and finally, round it off, with a quiz, a crossword and some home-drawn cartoons.

On the web[edit]

BUSINESSLINE Online has been on the World Wide Web since June 1995. It attracts 4.5 million page views per month across the globe. The Sensex quotes in the front page entices a huge traffic.

Pricing[edit]

Monday & Saturday:Rs.8

Tuesday to Friday:Rs.6

Sunday:No Issue

References[edit]

  1. ^ India – World Newspapers and Magazines
  2. ^ [1]

External links[edit]