|Launched||October 10, 2010|
|Owned by||Discovery Communications
(both owning 50%)
|Picture format||480i (SDTV)
|Broadcast area||United States and Latin America|
|Formerly called||The Hub (2010–2013)|
|Replaced||Discovery Kids (1996–2010)|
|Sister channel(s)||Discovery Channel
Oprah Winfrey Network
Discovery Fit & Health
|DirecTV (US)||294 (SD)
|Dish Network||179 (HD/SD)
|C-Band||AMC 11 – Channel 610 (4DTV Digital)
AMC 18 – Channel 204 (H2H 4DTV)
|DirecTV (Latin America)||330|
|Available on most cable providers||Check local listings for channels|
|AT&T U-Verse||1335 (HD)
|Verizon FiOS||789 (HD)
|Google Fiber||Check local listings for channel|
Hub Network (originally "The Hub" from 2010 to 2013) is an American digital cable and satellite television channel that is owned as a joint venture between Discovery Communications and Hasbro. The channel targets a dual audience, young children in the daytime with original and acquired children's programs, and families at night with reruns of older television sitcoms, dramas and feature films.
As of August 2013, approximately 72,237,000 American households (63.25% of households with television) receive the Hub Network.
On April 30, 2009, toy manufacturer and media company Hasbro announced that it would be forming a joint venture with Discovery Communications to create a new, family-oriented television channel to replace Discovery's existing channel Discovery Kids. Under the arrangement, Discovery would be in charge of handling advertising sales and distribution for the new channel, while Hasbro would be involved in acquiring and producing programming. While the network planned to maintain educational series (including those carried over from Discovery Kids), plans called for new original programs based off Hasbro-owned franchises such as G.I. Joe, My Little Pony, Transformers, and game shows based upon its board games.
In January 2010, Discovery and Hasbro announced that the new network would be known as The Hub; two months later, the companies announced that The Hub would officially launch on October 10, 2010. The network planned to continue targeting Discovery Kids' main demographic of children aged 2 through 14 (a market which staff felt was being abandoned by its competitors, such as Nickelodeon and Disney Channel, in favor of tween-oriented programming), but also planned to feature a primetime block with family-oriented programming. Veteran television executive, and the network's president and chief executive officer Margaret Loesch stated that The Hub's goal was to be "vibrant" and "diverse" in its programming, and that the channel would not purely be a marketing vehicle for Hasbro products. Some of The Hub's launch programming would include the game show Family Game Night, animated series Pound Puppies, My Little Pony: Friendship is Magic and Transformers: Prime, reruns of the Jim Henson series Fraggle Rock, and the preschool-oriented programs Cosmic Quantum Ray and The WotWots.
In a June 2011 debt filing with the U.S. Securities and Exchange Commission, Discovery Communications indicated that the channel may be worth less than previously believed, based on low viewership figures. The management of The Hub subsequently underwent a fair value analysis of the channel.
In March 2013, The Hub picked up its first work from POW! Entertainment, Stan Lee's Mighty 7, an animated pilot movie to be aired in early 2014. The network also began to phase in an amended branding, identifying itself as the Hub Network.
Hub Network's schedule currently consists largely of original and acquired series aimed at young children and pre-teens (including animated series such as The Adventures of Chuck and Friends, Strawberry Shortcake's Berry Bitty Adventures, Transformers: Rescue Bots, Pound Puppies, Transformers: Prime, Transformers: Rescue Bots, The Aquabats! Super Show! and SheZow; and live-action series such as R.L. Stine's The Haunting Hour). Hub Network normally feeds and relies on franchises. Most of Hub Network's original programs are tied to properties of Hasbro and those of its current partner American Greetings, with R.L. Stine's The Haunting Hour, The Aquabats! Super Show!, Dan Vs. and others being the shows unrelated to those properties.
Programming from Hasbro and American Greetings includes cartoons based on My Little Pony, Transformers, the Pound Puppies and Strawberry Shortcake. Additionally, the network airs Family Game Night, which features Hasbro's board game properties adapted into a game show form. One of the network's most noteworthy original productions has been My Little Pony: Friendship Is Magic, an animated series based on Hasbro's My Little Pony toy franchise that has not only become its highest-rated program for the intended young girl demographic, but has also attracted an unexpectedly significant cult following in the teen and adult male and female categories.
A limited amount of original Discovery Kids programming remains including series such as Endurance, a contrast to other rebranded Discovery networks as of late which have taken on completely new schedules. Hub Network licenses properties pertaining to Batman and Superman from Time Warner, airing Batman Beyond, Batman: The Animated Series, Superman: The Animated Series and Lois & Clark: The New Adventures of Superman. Two other Time Warner properties, Animaniacs and Tiny Toon Adventures, began reruns on Hub Network in January and July 2013, respectively.
Various types of programs are broadcast on Hub Network in programming blocks.
- Hub Primetime – Hub Network features a nighttime lineup (originally called "Hub Family Night" from 2010 to 2013) on Monday-Thursdays from 8:30 p.m.–6:00 a.m. ET, Fridays from 2:00–4:00 a.m. ET, Saturdays from 1:00–4:00 a.m. ET and Sundays from 12:00–4:00 a.m. ET. The nighttime schedule consists primarily of off-network syndicated sitcoms and dramas made prior to 2000, primarily from 20th Century Fox Television, Warner Bros. Television, Debmar-Mercury, CBS Television Distribution and Sony Pictures Television aimed at families and adults. Programs currently airing in this block include Sliders, Hercules: The Legendary Journeys, Sabrina the Teenage Witch, Doogie Howser, M.D., ALF, Mork & Mindy, Family Ties, Laverne & Shirley, Happy Days and Who's the Boss?. Programming originally produced for Hub Network such as Family Game Night, Discovery Kids produced programming and feature films aimed at family audiences also air in primetime in place of the classic television series on Fridays from 7:00 p.m.–2:00 a.m. ET, and Saturdays and Sundays from 7:00 p.m.–1:00 a.m. ET.
- Haunted Hub – This Saturday afternoon block airs from 5:00–7:00 p.m. ET, and airs suspense/horror-themed programs geared at children that are based on R. L. Stine stories. The programs are Goosebumps and R.L. Stine's The Haunting Hour. As of June 3, 2013, The Haunted Hub also airs on weekdays from 6:30–7:00 p.m. ET.
- Huboom! – "Huboom" was originally a late night block of action-themed programming featuring Batman, The Transformers and G.I. Joe: A Real American Hero on Monday through Thursdays from 11:30 p.m.-1:00 a.m. ET. In June 2012 it relaunched as a weekday action block, airing from 2:00–7:00 pm ET, which featured G.I. Joe: Renegades, Superman: The Animated Series, The Transformers, Transformers: Prime, Transformers: Animated, Batman: The Animated Series, Kaijudo: Rise of the Duel Masters, Goosebumps, R.L. Stine's The Haunting Hour, The Super Hero Squad Show, Transformers: Rescue Bots and G.I. Joe: Sigma 6. Then, in late 2012, Huboom! moved to Saturdays from 12:00 (later 12:30 p.m.)–5:00 p.m. ET. The block was briefly dropped on April 15, 2013, but returned two weeks later on April 27. Then, the Monday and Tuesday Huboom! blocks were dropped during April and May 2013. After that, the Huboom! logo, bumpers, and promos were phased out when the network revamped itself for the summer of 2013. The weekday, Saturday, and late-night blocks of action shows continue to air, using Hub Network's regular branding and also using Hub Network's "Summer Pool Party" motif. Until May 18, 2013, a two-hour programming block featuring only Batman: The Animated Series, Superman: The Animated Series, Batman Beyond and Transformers Prime aired on Tuesday nights under the moniker of "Huboom! Nights". Huboom! Nights was phased out in the summer of 2013, as part of the network's "Summer Pool Party" rebranding.
- HubBub – "HubBub" was a daytime programming block for preschoolers, airing from 10:00–11:30 a.m. ET. The block existed on account of The Hub's primary target audience of school-age children are usually in school during that time period. Programming in the Hubbub block included The Adventures of Chuck and Friends, Maryoku Yummy, In the Night Garden, Animal Mechanicals and The WotWots. HubBub competed with two preschool program cable channels: Nick Jr. and PBS Kids Sprout, and the program block Disney Junior. It replaced the Ready Set Learn block when Discovery Kids was relaunched as The Hub. The block's bumpers have phased out when the network revamped itself for the 2011-2012 year. Currently, The Adventures of Chuck and Friends airs on the network, albeit from 6:00 a.m.-6:30 a.m. ET.
- Saturday Mash Up – This programming block was structured as an all-day block. It had several sub-blocks ("Crack Up", "Smash Up", "Team Up", "Family Prime" and "Family Movie Night"). "Crack Up" was a sub-block featuring animated comedies that aired from 6:00–10:00 a.m. ET. The action block "Smash Up" aired after it from 10:00 a.m.–2:00 p.m. ET. "Team Up" aired from 3:00–5:00 p.m. ET, with double episodes of Family Game Night. "Family Prime", which featured The Hub's most popular shows, aired from 7:00–9:00 p.m. ET. The schedule was rounded out by the film block "Family Movie Night", airing from 9:00–11:00 p.m. ET. This block only lasted for the summer of 2011, and was discontinued that October.
A high-definition simulcast feed of the network that broadcasts in the 1080i resolution format is available as Hub Network HD; the feed first began broadcasting with the launch of the network on October 10, 2010, with Dish Network, Verizon FiOS and AT&T U-Verse as the first to carry the HD feed. Bright House, Cablevision, Charter, Comcast, Cox, Mediacom, Suddenlink, and Time Warner Cable now carry the HD feed in many of their markets as well.
- Owens, Rob (October 10, 2010). "Tuned In: The Hub Network Offers Programs for Younger Children". Pittsburgh Post-Gazette. Retrieved October 10, 2010. "The Hub (Formerly Discovery Kids) Launches at 10:00AM Today."
- Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Retrieved September 6, 2013.
- Introducing "The Hub" – Discovery Communications and Hasbro Officially Unveil Children's Network Brand, Discovery Communications, January 14, 2010
- Discovery and Hasbro Name New Kids Channel "The Hub", Los Angeles Times, January 14, 2010
- Schneider, Michael (April 30, 2009). "Hasbro Nabs Discovery Kids Stake". Variety. Retrieved 2009-05-01.
- Hasbro and Discovery Communications Announce Joint Venture to Create Television Network Dedicated to High-Quality Children's and Family Entertainment and Educational Content, Discovery Communications, April 30, 2009
- Discovery, Hasbro Aim for Perfect 10s, Broadcasting & Cable, March 29, 2010
- Steinberg, Brian (October 7, 2010). "From Toys to TV: Hasbro Joins Crowded Market with New Children's Channel". Boston Globe. Retrieved October 10, 2010.
- Is THE HUB Due For A Writedown? Discovery Debt Filing Raises That Possibility, Deadline Hollywood, June 13, 2011
- Less Than Meets The Eye: Is The Hub In Trouble?, Benzinga, June 14, 2011
- "The Hub Network Unveils 2013-'14 Program Slate with Six New Additions to Join Nine Returning Original Series". The Futon Critic. March 20, 2013. Retrieved March 21, 2013.
- The Hub Announces "Family Game Night" as First Game Show, Buzzer Blog, May 17, 2010
- Give Bronies a Break! In Defense of Adult My Little Pony Fans, TV Guide, July 31, 2013.
- Verizon 1aunches The Hub HD on FiOS TV, HD Report October 11, 2010.
- Official website
- Hub Network on Facebook
- Hub Network on Google+
- Hub Network on Twitter
- Hub Network's channel on YouTube