Hub Network

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Hub Network
Hub Network logo 2014.png
Launched October 10, 2010 (2010-10-10)
Owned by Discovery Communications
Hasbro, Inc.
(both owning 50%)
Picture format 480i (SDTV)
1080i (HDTV)
Slogan Making Family Fun
Country United States
Language English
Broadcast area Nationwide
Headquarters Burbank, California
Formerly called The Hub (2010–2013)
Replaced Discovery Kids (1996–2010)
Sister channel(s) Discovery Channel
Animal Planet
Oprah Winfrey Network
American Heroes Channel
Discovery Fit & Health
Investigation Discovery
Destination America
DirecTV 294 (SD)
1294 (VOD)
Dish Network 179 (HD/SD)
9494 (HD)
C-Band AMC 11 – Channel 610 (4DTV Digital)
AMC 18 – Channel 204 (H2H 4DTV)
Available on most cable providers Check local listings for channels
AT&T U-verse 1335 (HD)
335 (SD)
Verizon FiOS 789 (HD)
259 (SD)
Google Fiber Check local listings for channel
The Hub Network's headquarters in Burbank, which it currently shares with Hasbro Studios

The Hub Network (originally "The Hub" from 2010 to 2013) is an American digital cable and satellite television channel that is owned as a joint venture between Discovery Communications and Hasbro. The Hub Network's programming is acquired and produced by Hasbro, and is distributed by Discovery Communications. The channel is marketed as a family-friendly network with a mix of original and acquired children's programs, reruns of older television sitcoms and dramas (particularly during the evening hours) and feature films.[1]

As of August 2013, approximately 72,237,000 American households (63.25% of households with television) receive the Hub Network.[2]


On April 30, 2009, toy manufacturer and media company Hasbro announced that it would be forming a joint venture with Discovery Communications to create a new, family-oriented television channel to replace Discovery's existing channel Discovery Kids. Under the arrangement, Discovery would be in charge of handling advertising sales and distribution for the new channel, while Hasbro would be involved in acquiring and producing programming. While the network planned to maintain educational series (including those carried over from Discovery Kids), plans called for new original programs based off Hasbro-owned franchises such as G.I. Joe, My Little Pony, Transformers, and game shows based upon its board games.[3][4][5][6]

In January 2010, Discovery and Hasbro announced that the new network would be known as The Hub; two months later, the companies announced that The Hub would officially launch on October 10, 2010. The network planned to continue targeting Discovery Kids' main demographic of children aged 2 through 14 (a market which staff felt was being abandoned by its competitors, such as Nickelodeon and Disney Channel, in favor of tweens), but also planned to feature a primetime block with family-oriented programming. Veteran television executive, and the network's president and chief executive officer Margaret Loesch stated that The Hub's goal was to be "vibrant" and "diverse" in its programming, and that the channel would not purely be a marketing vehicle for Hasbro products.[1] Some of The Hub's launch programming would include the game show Family Game Night, animated series Pound Puppies, My Little Pony: Friendship Is Magic and Transformers: Prime, reruns of the Jim Henson series Fraggle Rock, and the preschool-oriented programs Cosmic Quantum Ray and The WotWots.[7][1][8]

The Hub officially launched and replaced Discovery Kids on October 10, 2010 at 10:00 AM Eastern/9:00 AM Central, with an episode of The Twisted Whiskers Show.[1][8]

In a June 2011 debt filing with the U.S. Securities and Exchange Commission, Discovery Communications indicated that the channel may be worth less than previously believed, based on low viewership figures. The management of The Hub subsequently underwent a fair value analysis of the channel.[9][10]

In March 2013, The Hub picked up its first work from POW! Entertainment, Stan Lee's Mighty 7, an animated pilot movie to be aired in early 2014. The network also began to phase in an amended branding as the Hub Network.[11] On January 13, 2014, Hub Network introduced an updated logo and a new imaging campaign, "Making Family Fun".

Takeover by Discovery[edit]

On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014.[12] On September 17, 2014, The Wall Street Journal reported that Discovery Communications would acquire a controlling stake in Hub Network from Hasbro, and re-launch it as Discovery Family by the end of 2014. Discovery's CFO Andrew Warren acknowledged that increasing competition in the children's media landscape—especially by subscription video-on-demand services, had an effect on the overall performance of the network. In re-launching Hub Network, there will be a larger emphasis on programming of interest to both children and their parents; Warren argued that since ABC Family had become, in his opinion, aimed towards teenage girls, there was a gap in the broadcasting industry for a new, family-oriented network. Henry Schleiff, who leads sister networks such as Destination America and Investigation Discovery, will lead the re-launched Discovery Family.[13]

Hasbro will continue to maintain a stake in the network following the re-launch, and continue to hold responsibility for programming its daytime lineup. With these shifts in Hub Network's operation, it was also reported that Hasbro was in talks with Time Warner—owner of Cartoon Network—to serve as a potential, future home for its productions.[13]


The majority of the Hub Network's programs are animated series and live-action game shows tied to media franchises owned by Hasbro itself, with newer series produced through the Hasbro Studios division, such as Pound Puppies, Transformers: Prime and Transformers: Rescue Bots. Its launch lineup also included Family Game Night, a game show which features adaptations of Hasbro's board games.[14] One of the network's most noteworthy original productions has been My Little Pony: Friendship Is Magic, an animated series based on Hasbro's My Little Pony toy franchise that has not only become its highest-rated program for the intended young girl demographic, but has also attracted an unexpectedly significant cult following among teens and adults.[15] A limited amount of original Discovery Kids programming, such as Endurance, remained on the lineup on launch.

The network has also produced and acquired new original series unrelated to Hasbro properties, including The Aquabats! Super Show!, Dan Vs., Majors & Minors, R. L. Stine's The Haunting Hour, and SheZow, while two of its launch programs, Strawberry Shortcake's Berry Bitty Adventures and The Twisted Whiskers Show, came from American Greetings properties. Hub Network has also aired reruns of other outside series, such as Fraggle Rock, and various Warner Bros. Animation series, such as Batman Beyond, Batman: The Animated Series, Superman: The Animated Series and Lois & Clark: The New Adventures of Superman, Animaniacs and Tiny Toon Adventures.

Programming blocks[edit]

Various types of programs are broadcast on the Hub Network in programming blocks.

Current blocks[edit]

Former blocks[edit]

  • Huboom! – "Huboom" was originally a late night block of action-themed programming featuring Batman, The Transformers and G.I. Joe: A Real American Hero on Monday through Thursdays from 11:30 p.m.-1:00 a.m. ET. In June 2012 it relaunched as a weekday action block, airing from 2:00–7:00 pm ET, which featured G.I. Joe: Renegades, Superman: The Animated Series, The Transformers, Transformers: Prime, Transformers: Animated, Batman: The Animated Series, Kaijudo: Rise of the Duel Masters, Goosebumps, R.L. Stine's The Haunting Hour, The Super Hero Squad Show, Transformers: Rescue Bots and G.I. Joe: Sigma 6. Then, in late 2012, Huboom! moved to Saturdays from 12:00 (later 12:30 p.m.)–5:00 p.m. ET. The block was briefly dropped on April 15, 2013, but returned two weeks later on April 27. Then, the Monday and Tuesday Huboom! blocks were dropped during April and May 2013. After that, the Huboom! logo, bumpers, and promos were phased out when the network revamped itself for the summer of 2013. The weekday, Saturday, and late-night blocks of action shows continue to air, using Hub Network's regular branding and also using Hub Network's "Summer Pool Party" motif. Until May 18, 2013, a two-hour programming block featuring only Batman: The Animated Series, Superman: The Animated Series, Batman Beyond and Transformers Prime aired on Tuesday nights under the moniker of "Huboom! Nights". Huboom! Nights was phased out in the summer of 2013, as part of the network's "Summer Pool Party" rebranding.
  • HubBub – "HubBub" was a daytime programming block for preschoolers, airing from 10:00–11:30 a.m. ET. The block existed on account of The Hub's primary target audience of school-age children are usually in school during that time period. Programming in the Hubbub block included The Adventures of Chuck and Friends, Maryoku Yummy, In the Night Garden, Animal Mechanicals and The WotWots. HubBub competed with two preschool program cable channels: Nick Jr. and Sprout, and the program block Disney Junior. It replaced the Ready Set Learn block when Discovery Kids was relaunched as The Hub. The block's bumpers have phased out when the network revamped itself for the 2011-2012 year.
  • Saturday Mash Up – This programming block was structured as an all-day block. It had several sub-blocks ("Crack Up", "Smash Up", "Team Up", "Family Prime" and "Family Movie Night"). "Crack Up" was a sub-block featuring animated comedies that aired from 6:00–10:00 a.m. ET. The action block "Smash Up" aired after it from 10:00 a.m.–2:00 p.m. ET. "Team Up" aired from 3:00–5:00 p.m. ET, with double episodes of Family Game Night. "Family Prime", which featured The Hub's most popular shows, aired from 7:00–9:00 p.m. ET. The schedule was rounded out by the film block "Family Movie Night", airing from 9:00–11:00 p.m. ET. This block only lasted for the summer of 2011, and was discontinued that October.


Currently, the Hub Network doesn't have a three-hour timeshift feed for the West Coast.


A high-definition simulcast feed of the network that broadcasts in the 1080i resolution format is available as Hub Network HD; the feed first began broadcasting with the launch of the network on October 10, 2010, with Dish Network, Verizon FiOS and AT&T U-Verse as the first to carry the HD feed.[16] Most cable providers have also picked up the HD simulcast since then.

See also[edit]


  1. ^ a b c d Owens, Rob (October 10, 2010). "Tuned In: The Hub Network Offers Programs for Younger Children". Pittsburgh Post-Gazette. Retrieved October 10, 2010. "The Hub (Formerly Discovery Kids) Launches at 10:00AM Today." 
  2. ^ Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In - Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Retrieved September 6, 2013. 
  3. ^ Introducing "The Hub" – Discovery Communications and Hasbro Officially Unveil Children's Network Brand, Discovery Communications, January 14, 2010
  4. ^ Discovery and Hasbro Name New Kids Channel "The Hub", Los Angeles Times, January 14, 2010
  5. ^ Schneider, Michael (April 30, 2009). "Hasbro Nabs Discovery Kids Stake". Variety. Retrieved 2009-05-01. 
  6. ^ Hasbro and Discovery Communications Announce Joint Venture to Create Television Network Dedicated to High-Quality Children's and Family Entertainment and Educational Content, Discovery Communications, April 30, 2009
  7. ^ Discovery, Hasbro Aim for Perfect 10s, Broadcasting & Cable, March 29, 2010
  8. ^ a b Steinberg, Brian (October 7, 2010). "From Toys to TV: Hasbro Joins Crowded Market with New Children's Channel". Boston Globe. Retrieved October 10, 2010. 
  9. ^ Is THE HUB Due For A Writedown? Discovery Debt Filing Raises That Possibility, Deadline Hollywood, June 13, 2011
  10. ^ Less Than Meets The Eye: Is The Hub In Trouble?, Benzinga, June 14, 2011
  11. ^ "The Hub Network Unveils 2013-'14 Program Slate with Six New Additions to Join Nine Returning Original Series". The Futon Critic. March 20, 2013. Retrieved March 21, 2013. 
  12. ^ Adreeva, Nellie (June 12, 2014). "HUB President & CEO Margaret Loesch To Exit". Deadline Hollywood. Retrieved June 13, 2014. 
  13. ^ a b Farrell, Mike (September 17, 2014). "Discovery, Hasbro Modify Hub Partnership". MultiChannel News. Retrieved September 17, 2014. 
  14. ^ The Hub Announces "Family Game Night" as First Game Show, BuzzerBlog, May 17, 2010
  15. ^ Give Bronies a Break! In Defense of Adult My Little Pony Fans, TV Guide, July 31, 2013.
  16. ^ Verizon 1aunches The Hub HD on FiOS TV, HD Report October 11, 2010.

External links[edit]