The In-House Writer

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The In-House Writer is a Los Angeles-based copywriting service that specializes in creating publicity, marketing and corporate communications materials. Established in 2004, the company has provided writing services for a wide range of clients, including well-known brands within the entertainment industry and numerous organizations in the technology, lifestyle and business services sectors.[1]

The firm’s typical client is a company, organization or individual with a one-time or occasional need for strategic messaging, but which lacks the resources or need for a dedicated, full-time staff writer. As the benefits of outsourcing writing and editing tasks are not specific to any one industry, The In-House Writer has built a diverse client base ranging from sole proprietorships to Fortune 500 companies. Frequently requested materials include press releases, corporate profiles, media kits, bios, sales sheets, brochures and web content.[2]

Management[edit]

The company’s founder and President is Andrew Hindes, a former journalist who began his career as a freelance writer for entertainment publications including Filmmaker and Moving Pictures. He then joined the staff of Variety and Daily Variety, where he authored hundreds of articles, including news, reviews and box office analysis. He attained the positions of Senior Writer and Film Editor before exiting the entertainment trade publication after four years. Hindes was later a Senior Correspondent and Film Editor for Inside.com.[3] Before establishing The In-House Writer, Hindes served as Executive Vice President of Product Development at Nielsen EDI, overseeing all of the entertainment tracking firm’s U.S. publications.[4]

Hindes has shared his expertise as a guest lecturer in classes at UCLA Extension,[5] USC and the UBC2C Hollywood entertainment and media symposium.[6] Observing that economical but painstaking publicity-driven campaigns are the key to successful independent movie marketing,[7] Hindes believes in tailoring messaging specifically to each target audience. “Whether you’re promoting a movie, a company, a product or a service, the requirements are essentially the same,” Hindes has said. “You need a strong strategic marketing message expressed in language that is clear, concise and compelling to your target audience.”[8]

Hindes was an early proponent of the Internet’s power to reach a specialized audience. In 1999, he became the founding editor-in-chief at IFILM.com, an early provider of user-generated content for public viewing[9] that predated YouTube by more than five years. He compared the proliferation of Internet use to the inexpensive video technology of the 1980s that first made it possible for music videos to be produced for artists outside the major labels.[10] As president of The In-House Writer, Hindes has drawn upon his experience with online media to craft web copy for diverse clients such as Napster, Miller PR and Equator Financial Solutions.[11]

References[edit]