The Jewellery Channel

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The Jewellery Channel
TJC Logo.jpg
Launched 4 April 2006
Owned by The Jewellery Channel UK Limited
Picture format 576i (SDTV 16:9)
Country United Kingdom
Ireland
Headquarters London
Website www.tjc.co.uk
Availability
Terrestrial
Freeview Channel 49
Satellite
Freesat Channel 815
Sky Channel 660
Eutelsat 28A 11390 V 27500 2/3
Cable
Virgin Media Channel 757

The Jewellery Channel is a British falling-price auction-style home shopping channel and online retailer specialising in jewellery and gemstones. They are one of the main TV shopping channels in the UK. The channel launched on 4 April 2006, and currently broadcasts 24 hours a day.

Background[edit]

The Jewellery Channel is part of the VGL [Vaibhav Global Limited (VGL) group]. The company mines and handcrafts many of the products sold on its TV networks, hence its claim to cut out the "middleman"[citation needed] and to attempt to undercut high-street prices.

On 14 January 2008, The Jewellery Channel moved from Teddington Studios to new purpose-built studios in Middlesex, simultaneously switching to widescreen-format broadcasting. It plans to broadcast in HDTV in the future.[citation needed]

On 11 April 2008, The Jewellery Channel launched delivery to the Republic of Ireland for the first time.

Product offering[edit]

TJC sells a wide variety of gemstone jewellery, loose gemstones, watches, fashion jewellery and simulated gemstone pieces[citation needed] and they are one of just eight sightholders of the Tanzanite One mine.[citation needed] They also sell their own jewellery brands:

  • Iliana – Gemstones set into 18 carat gold
  • Rhapsody – Gemstones set into platinum
  • J Francis – Silver with platinum overlay and accessories
  • Elanza – Simulated diamond jewellery
  • Karis – Gold- and platinum-bonded jewellery
  • EON 1962 – Classic-style watches
  • Strada – Fashion watches
  • Genoa – Fashion watches combined with classic design features

The channel holds themed days such as 'Tanzanite Day'. It also holds discount days where it reduces the final auction prices by 10% or 17.5% (the latter the equivalent to the UK 17.5% VAT charge).

Additional channels[edit]

TJC Gold

TJC launched their new channel, TJC Gold, in October 2012 to offer gold and platinum collections. It runs for six hours a day (from 6am – midday), and was launched due to customer demand for more luxury collections.

It’s available on Freeview 31 from 6am to 12am, Sky 174 & Virgin 153. Though Freeview Channel 31 has since been replaced with 5 USA

Website[edit]

  • TJC's website offers their full catalogue of products (approximately 15,000 items), online rising auctions, on-air auction products and web offers not available on-air.
  • The TJC blog includes information on products, jewellery trends, interviews with guests, exclusive promotions and backstage 'gossip'.
  • TJC has a Facebook page, which offers similar content to their blog, but offers consumers the chance to interact with them.
  • There's an educational section offering consumers additional information on gemstones - Gemopedia. Other educational guides include a diamond buying guide and ring size guide.
  • TJC's channel can be watched from their website.

Customer service[edit]

  • TJC has a UK call centre which operates seven days a week from 9am - 6pm. The call centre is based in Hampton Hill, north west London.
  • A personal shopping service is also available, which claims to offer expert help when choosing gifts or buying jewellery for yourself.
  • An online chat function is available on their website.
  • The company offers a 30-day money back guarantee.
  • Consumers watching the channel live can call in and speak to the presenter.

Regulation[edit]

The Jewellery Channel has been censured by the Advertising Standards Authority the following times since 2007/8[1]

[2]

The Jewellery Channel was fined £3,200 by Trading Standards for making false claims about the treatment of a gemstone product sold through its TV channel. After complaints were made, the channel discovered that it had been selling jewellery described as natural 'pink topaz’, when in fact it was colourless topaz sprayed pink.

Auction date, 25 Aug 2013: The ASA received a complaint as to whether an auction starting price was misleading and exaggerated the item’s value. Although the Jewellery Channel attributes no worth or value to the starting price, the ASA upheld the complaint on the grounds that, in this case, most viewers would infer that the opening figure represented a genuine valuation of the ring, and therefore the final reduced price was a genuine saving.

Platform availability[edit]

The Jewellery Channel is available on Sky 24 hours a day. On 22 November 2009, The Jewellery Channel was added to Freesat on channel 815.[3]

The channel was also carried on Freeview channel 44 between 7pm and 9pm between December 2007 and May 2008. The channel was replaced with a second Gems TV stream, which itself ceased in April 2009 as it was used for extended hours of CNN. On 21 September 2011, The Jewellery Channel returned to Freeview on channel 60.[4] On 19 September 2012, The Jewellery Channel moved to Freeview channel 49 as part of a reshuffle of the EPG.[5]

The Jewellery Channel also simulcasts on 5USA between 6am and 12pm, allowing the channel to be available to viewers Virgin Media and TalkTalk TV, in addition to Freesat, Freeview and Sky.

Presenters[edit]

  • Chloe Marshall
  • Carmel Thomas
  • Cris St. Valery
  • Derek Gibbons
  • Derek Marks
  • Gemma Hadley
  • Laura Schofield
  • Stacey Ellis
  • Sabrina Chakici
  • Steve Milne
  • Vicki Browne
  • Anna Black
  • Mark Stewart
  • Caroline Lyndsay
  • Andrea McClean
  • Anoushka Williams
  • Marina Berry

References[edit]

  1. ^ ASA Council (Broadcast) (10 October 2007). "Advertising Standards Authority - October 2007". Advertising Standards Authority. Archived from the original on 2008-04-30. 
  2. ^ ASA Council (Broadcast) (14 May 2008). "Advertising Standards Authority - May 2008". Advertising Standards Authority. Archived from the original on 2008-07-05. 
  3. ^ "Update Scan – 24/11/09". Join Freesat. 22 November 2009. 
  4. ^ "Freeview 24/7 – The Jewellery Channel is now available on Freeview Channel 60". ShoppingTelly. 21 September 2011. 
  5. ^ "Argos TV launching on Freeview". Digital Spy. 14 September 2012.