The Kluger Agency
| Type | Private |
|---|---|
| Industry | Advertising, Music |
| Founded | 2008 |
| Headquarters | Beverly Hills, California & Miami Beach, Florida |
| Key people | Adam Kluger, CEO |
| Website | klugeragency.com Requires Adobe Flash Player |
The Kluger Agency (TKA) is an advertising agency with a focus on strategic partnerships and product placement within the music industry.[1] The agency represents both corporations and artists in house. The agency represents over fifty-five brands, partnering them with artists in the music industry.
[edit] Company Description
Founded in 2008 by music and advertising entrepreneur Adam Kluger, the agency created and developed the concept of “brand-dropping” which creates a heightened level of product placement within the lyrics of songs and their accompanying music videos.[2] The agency has been widely recognized in publications such as Forbes, Billboard Magazine, and BusinessWeek for transitioning brand mentions in lyrics from a natural element to a paid marketing strategy.[3]
TKA has worked with a range of stars including Akon, Jason Derulo, Drake, Lady Gaga, Keri Hilson, Beyonce Knowles, Jennifer Lopez, Flo Rida, Britney Spears, Kesha, Uncle Kracker, Rick Ross, T-Pain, Timbaland, Lil Wayne.[4][5]
[edit] References
- ^ http://www.labusinessjournal.com/news/2010/nov/08/agency-cues-lyricists-name-drop-brands/
- ^ http://www.nytimes.com/2010/12/06/business/media/06Adnews.html
- ^ http://www.forbes.com/2010/10/21/michael-jackson-sony-business-entertainment-dead-celebs-10-jackson.html
- ^ http://blogs.forbes.com/zackomalleygreenburg/2010/10/08/the-recording-industrys-piracy-proof-business-plan-lady-gaga-beyonce-jay-z-t-pain-akon/
- ^ http://www.businessweek.com/magazine/content/10_50/b4207086663830.htm
[edit] External links
klugeragency.com Requires Adobe Flash Player
