Knowland Group

From Wikipedia, the free encyclopedia
  (Redirected from The Knowland Group)
Jump to: navigation, search

Knowland Group is a web-based software company that provides business development products and services to the hospitality industry.


Knowland Group traces its roots back to a small software engineering firm. This firm had spent months developing an entirely new kind of hotel reader board service, heavily reliant on web technology, for a leading company in the industry. When the client backed out, Knowland’s founders recognized the hospitality industry’s need for a higher standard of market intelligence. They decided to start their own hospitality field research service and by the fall of 2004 the world’s first online reader board service was launched.[citation needed]

Knowland Group signed its first client, the Holiday Inn in Arlington, Va., in September 2004.[1] During 2005, the company expanded to over 20 markets, serving a diverse clientele of single and multi-property clients. By the end of 2006, Knowland had over 400 clients in 60 markets and had tracked more than 100,000 events.[citation needed]

In 2007, Knowland Group introduced Insight, a tool that generates targeted sales leads with details on each prospect’s past meeting activity.[citation needed] The company also activated a 7,000 square foot call center.[citation needed] The Event Booking Center employs research and sales support professionals who specialize in cold calling and can become an extension of hotel clients’ sales staff.[citation needed]

Knowland launched Target Net, a meetings management and sales force automation platform, in 2010.[2] Today the company has more than 3,000 client hotels and 20,000 users globally.[3]


Knowland Group is a provider of business development solutions to the hospitality industry. Target Net, Insight, and Readers are cloud-based and can be accessed from any computer connected to the Internet.[4]

Target Net[edit]

Target Net is a salesforce automation and meetings management tool that allows hoteliers to manage their sales funnel from start to finish.[5]


Insight is a search engine and mapping tool that gives hotel sales teams access to a database of groups who have held millions of meetings hotels and conference centers.[6]


Readers is a reader board service that combines an online tool with Knowland’s version of a traditional reader board report as well as telephone verified contact research.[7] Each week field researchers take digital photos of hotel reader boards. Those photos are uploaded nightly and the data made available online to clients the next morning. New groups are constantly being added to the database and detailed profiles are created and updated for each group.[8]


Knowland Group was ranked 26th on Deloitte’s 2010 Technology Fast 500™ list in October 2010.[9] The list identifies the fastest-growing technology, media, telecommunications, life sciences, and clean technology companies in North America. Rankings for the award were based on the fiscal revenue growth from 2005–2009, during which Knowland grew 5,764 percent.[10] Knowland ranked fifth out of 190 companies in the software industry, which was the largest industry recognized on the Fast 500™ list. Knowland ranked first on the Greater Philadelphia Fast 50 list.

Target Net, Knowland’s sales force automation and meetings management tool, received a 2010 Product of the Year Award from Technology Marketing Corporation’s Customer Interaction Solutions magazine.[11] The award is given annually to companies based on their vision, leadership and diligence.


External links[edit]