The Laden Showroom
The Laden Showroom is widely considered as London's leading showroom and store that promotes and supports young and independent fashion designers. Time Out Magazine describes the shop as "a font of experimental design" while the London Evening Standard calls it a "cult store." EasyJet describes the store as "a veritable magnet for keen-eyed fashionistas" in its inflight magazine, recommending The Laden Showroom to London visitors.
Established in 1999 by sister and brother team, Adele and Barry Laden MBE, the model for The Laden Showroom is founded on social entrepreneurial principles, where designers rent low-cost space to display and sell their products without being tied to contract.
Described in Vogue.com as a "bijou boutique", The Laden Showroom has been featured on television and in many newspapers and magazines in the UK and across the world.
Located at 103 Brick Lane, London, The Laden Showroom is open every day of the week and features over 65 designers occupying varying sized units.
The Laden Showroom was a finalist in the London Evening Standard O2 Inspiration Award for Business, announced 25 January 2007.
As part of an international plan of expansion, The Laden Showroom has sold its designers on ASOS.com, the UK and international fashion site; also nelly.com, Scandinavia's largest fashion website. Further international expansion came in August 2009 in Japan and Ireland, with UK distribution launched at the same time.
Superbrands announced that The Laden Showroom was awarded CoolBrands status for 2008-09.
Celebrities who have worn clothes from designers at The Laden Showroom include: Pixie Lott, Sarah Brown (wife of Gordon Brown), The Saturdays, Dawn Porter, Victoria Beckham, Sienna Miller, Sophie Ellis-Bextor, Gail Porter, Helen McCrory, Liza Tarbuck, Pete Doherty, Jarvis Cocker, Noel Gallagher, Gisele Bündchen, Gok Wan, Romeo Gigli, Liz McClarnon and Dannii Minogue.
[edit] External links
- [1] The Laden Showroom website
- [2] Evening Standard 16-05-2003
- [3] The Boston Globe review of The Laden Showroom and Brick Lane
- [4] indielondon.com review of The Laden Showroom
- [5] The Laden Showroom rated in the top 100 "nicest things to do in London"
- [6] FlyBMI recommends air travellers into London to visit The Laden Showroom
- [7] Evening Standard O2 Inspiration Award feature
- [8] Easyjet's inflight magazine recommendation
