The Lady (magazine)

The Lady is Britain's oldest weekly women's magazine. It has been in continuous publication since 1885 and is based in London. It is particularly notable for its classified advertisements for domestic service and child care; it also has extensive listings of holiday properties.

The magazine was founded by Thomas Gibson Bowles, the maternal grandfather of the Mitford sisters. Bowles also founded the English magazine Vanity Fair.

Bowles gave the Mitford girls' father (David Freeman-Mitford, 2nd Baron Redesdale) his first job: general manager of the magazine.

In November 2008, Bowles' great grandson, Ben Budworth, took the reins as publisher on behalf of the family and set about modernising its style. As part of this process, Budworth appointed Rachel Johnson as the magazine's ninth editor in September 2009. A Channel 4 programme, The Lady and the Revamp, screened in March 2010, followed the new editor in her quest to raise awareness of the magazine and increase circulation.

References

• Jamieson, Alastair (2 April 2009). "The Lady, the dusty women's weekly from Victorian times, given a makeover". Telegraph. http://www.telegraph.co.uk/culture/culturenews/5092932/The-Lady-the-dusty-womens-weekly-from-Victorian-times-given-a-makeover.html. Retrieved 24 January 2010. 
• Luft, Oliver (27 May 2009). "Editor Arline Usden leaves the Lady". The Guardian. http://www.guardian.co.uk/media/2009/may/27/the-lady-magazine-editor-leaves-arline-usden. Retrieved 24 December 2009. 
• Brook, Stephen (20 July 2009). "Rachel Johnson appointed as editor of the Lady". The Guardian. http://www.guardian.co.uk/media/2009/jul/20/rachel-johnson-the-lady-magazine. Retrieved 24 January 2010. 
• White, Lesley (24 January 2010). "The Lady and the Riachel Johnson revamp". The Times. http://business.timesonline.co.uk/tol/business/industry_sectors/media/article6996923.ece. Retrieved 24 January 2010. 

External links

• The Lady Magazine, official website
• The Lady Online, digital online subscription