The Lazarus Effect (2010 film)
|The Lazarus Effect|
Concillia Muhau, who is featured in the film, with an earlier picture of herself
|Directed by||Lance Bangs|
|Release date||May 24, 2010|
|Running time||30 minutes|
The Lazarus Effect is a 2010 documentary film --- edited by Kjerstin Rossi --- about the positive impact of free antiretroviral drug therapy on HIV/AIDS patients in Africa. It was directed by Lance Bangs, and executive produced by Spike Jonze, after an organizer from AIDS awareness group (RED) suggested the project to them. The film features patients and medical staff in Zambia speaking about their experiences and was produced by (RED) and HBO. It was screened on HBO and Channel 4 in May 2010, and it is also available on YouTube.
Made in Zambia, the 30-minute film tracks several people who were seriously ill but return to a healthier condition in a relatively short period of time after starting free antiretroviral drug therapy. HIV-positive patients and medical staff recount their experiences and the impact medication has made on their lives in their own words.
They include Constance Mudenda, a mother whose children all died of AIDS, and who now works as a peer education supervisor at an AIDS clinic; Paul Nsangu, a young husband and father; Bwalya, an 11-year-old girl who at the beginning of the film looks like a child half her age, because of her disease; and Concillia Muhau, a young mother who recovered from the brink of death, and now also works as a peer counselor.
Interviewees describe their illness and recovery; they also speak about the difficulties involved in persuading people to have themselves tested for HIV, given the severe social stigma that results from a positive test result, and in getting word about the available treatment out to remote rural areas, as well as the logistical problems of providing care to patients who may have to walk for three days to reach a clinic.
Bangs and Jonze made the film after they were contacted by an organizer from AIDS awareness group (RED). The organizer suggested they film a documentary in AIDS clinics in Zambia, where one out of seven people is HIV-positive, and one person's daily dose of antiretroviral drugs costs about 40 cents according to (RED) – a cost which many patients are unable to afford. (RED)'s member companies use 50 per cent of their profits from (RED) licensing products to contribute to The Global Fund to Fight AIDS, Tuberculosis and Malaria. This, along with the President's Emergency Plan for AIDS Relief, provides the majority of funding for AIDS programmes in Africa, including the provision of free antiretroviral drugs to some three million people. Antiretroviral drugs, when taken regularly, are able to restore vitality to HIV-positive people, enabling them to lead normal lives.
Executive producer Jonze asked Bangs to direct the documentary, as Jonze was still busy completing Where the Wild Things Are. Bangs then made three journeys to Africa in 2009 to make the film, determined "to let the people speak for themselves, rather than have a lot of earnest Western talking heads". Explaining the film concept to the Portland Mercury, Bangs said: "I've seen enough horrible documentaries that objectify people or assign them victimhood status. That was pretty appalling to me, and was not the film I wanted to make. I wanted to talk to people directly and get them to open up and be funny or goofy or whatever personality traits they have that don't usually come out in AIDS documentaries."
Bangs said he was profoundly moved by his experience in Africa: "I had lost friends and teachers to AIDS and AIDS-related illnesses, but at least in the West the drugs are available. In Africa I was shocked at how skeletal our interviewees’ faces were, how their eyes bulged from their sockets. After just a few months on their drugs they were transformed." The film's title is based on the Biblical story of Lazarus, whom Jesus raised from the dead, and echoes the feelings of those who recovered thanks to drug therapy.
U2 singer Bono helped promote the documentary and associated campaign, and gathered a group of A-List celebrities to make an advertisement for it. This featured short scenes, filmed by French photographer Brigitte Lacombe, with stars like Penélope Cruz, Javier Bardem, Ludacris and others showing the trivial items that can be bought for US$0.40. The documentary itself premiered at the New York Museum of Modern Art on May 4, 2010. Constance Mudenda and Concillia Muhau, two of the women portrayed in the film, travelled to New York for the premiere.
The "Watch This" column in The Guardian stated, "It's hard to imagine that there could be a positive story to be told about HIV in Africa – if there is, however, The Lazarus Effect is probably it." Paul Whitelaw, writing in The Scotsman, called the film "a surprisingly uplifting and quirk-free documentary about growing efforts to curb the scourge of HIV/Aids in Africa [...] A heartening story of hope." Critic Noel Murray of A.V. Club described the film as a "straight-up advocacy doc, designed to get anyone who watches it to open their wallets. And it’s remarkably effective at that."
Sarah Mirk, writing in the Portland Mercury, praised the film for breathing "sincere life and inspiration into the often schlocky world of AIDS movies", saying, "There's no heavy-handed Western narrator here to explain the crisis. There are only the patients and their nurses, all HIV-positive, discussing their lives and laughing in joy at their successes, backed by a lively Chicago brass-band soundtrack rather than the cliché tribal drums or Graceland-style songs. It's a hopeful film. It's a vibrant film."
- Concillia Muhau (May 24, 2010). "The Life Changing Impact of 40 Cents a Day". Huffington Post.
- Tim Teeman (May 15, 2010). "A cure for Aids? Spike Jonze is not joking". Times Online.
- Tom Freston (June 2010), Resurrection Road, Vanity Fair, retrieved 2010-06-11
- Sarah Mirk (20 May 2010). "I'm Staying Home: Mercury Video Picks – The AIDS Movie (Done Right)". Portland Mercury. Retrieved 2010-08-04.
- Paul Whitelaw (26 May 2010). "TV review: The August Years of May and Gloria/The Lazarus Effect". The Scotsman. Retrieved 2010-08-04.
- "Bono Promotes 'The Lazarus Effect'". Warner Brothers. 4 May 2010.
- "U2 frontman Bono lends his rock star status". BBC. 5 May 2010.
- Launch of (RED)'s Lazarus Effect Campaign, Marie Claire, 9 May 2010, retrieved 2010-08-05
- Eleftheria Parpis (May 4, 2010). "Ad of the day: (Red) "The Lazarus Effect"". Adweek.
- "The Lazarus Effect Premieres May 24 on HBO, Director Lance Bangs To Give Live Q&A Session On HuffPost Impact". Huffington Post. 20 May 2010.
- Eleftheria Parpis (May 23, 2010). "Red Alert: A new campaign comes just in time to spread the word about funding the fight against AIDS". Adweek.
- Julia Raeside, Jonathan Wright, Martin Skegg, John Robinson, Will Dean (24 May 2010). "Watch this: Panorama: A Very British Hero – Opera Italia –Storyville – The Lazarus Effect". The Guardian. Retrieved 2010-08-05.
- Noel Murray (24 May 2010). "The Lazarus Effect". The A.V. Club. Retrieved 2010-06-11.
- Official website
- Authorized presentation on Youtube
- The Lazarus Effect, (RED)
- The Lazarus Effect at the Internet Movie Database
- Lazarus Effect HBO Documentary – Pictures from RED Campaign Lazarus Effect, Harper's Bazaar
- Product Red Steps Up Its Efforts With ‘Lazarus Effect’, April 29, 2010, mediadecoder blog, New York Times
- Launch of (RED)'s Lazarus Effect campaign, 19 May 2010, Marie Claire
- "Bono Promotes 'The Lazarus Effect'", May 4, 2010, Extra
- "The Lazarus Effect: 40 Cent for AIDS", May 4, 2010, talk.excite.de
- "‘Lazarus Effect’ Highlights AIDS in Africa | GlobalShift". Retrieved 2010-06-16.
- "'The Lazarus Effect' Premieres Tonight! – Tonic". May 24, 2010. Retrieved 2010-06-16.
- "'Lazarus Effect' Tells Of Victory In AIDS Fight : NPR". NPR. May 23, 2010. Retrieved 2010-06-16.