The Martin Agency
| Type | Public |
|---|---|
| Industry | Business Services |
| Founded | 1965 |
| Headquarters | Richmond, Virginia, USA |
| Key people | John Adams, Jr., CEO, Mike Hughes, President, John Norman, CCO, Beth Rilee-Kelley, COO |
| Products | Advertising & Marketing |
| Employees | 585 |
| Website | www.martinagency.com |
The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies [1].
Contents |
[edit] About
The Martin Agency was founded in Richmond, Virginia in 1965 by David N. Martin and George Woltz and was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York.[2] Eight years later, Scali was acquired by The Interpublic Group of Companies[3] and The Martin Agency became part of IPG.[4] The company's president and CEO is John B. Adams, Jr. and its President is Mike Hughes. John Norman, former Executive Creative Director at Wieden+Kennedy Amsterdam, joined The Martin Agency in 2010 and is the Chief Creative Officer.[5]
Headquartered in Richmond, the agency also maintains an office in New York City.
The Martin Agency's clients include: American Cancer Society, BFGoodrich, Comcast, Discover Card, FreeCreditReport.com, Geico, Hanes, John F. Kennedy Presidential Library and Museum, Kraft, LivingSocial, Manpower, Mentos, Moen, Norwegian Cruise Lines, Penske, PING, Tylenol, and Walmart
[edit] Notable campaigns
[edit] Awards
Adweek U.S. Agency of the Year- 2009.[8]
[edit] References
- ^ Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
- ^ "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
- ^ Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
- ^ “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” thefreelibrary.org. November 4, 1993. Retrieved January 30, 2012.
- ^ Suzanne Vranica.[1] "IPG's Martin Agency Hires a Visual Storyteller " wsj.com. December 7, 2009. Retrieved January 30 2012.
- ^ Rob Walker.[2] "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
- ^ Stuart Elliott.[3] "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
- ^ Eleftheria Parpis.[4] "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.
[edit] External links
- Martinagency.com
- "Clan of the Caveman" by Linda Tischler for FastCompany.com
- "Agency Profile: The Martin Agency" by Ignacio Oreamuno for ihaveanidea.com
