The Martin Agency
|Matt Williams, CEO; John Adams, Jr., Chairman; Joe Alexander, CCO; Beth Rilee-Kelley, COO; Janet White, CFO|
|Products||Advertising & Marketing|
Number of employees
|Parent||Interpublic Group of Companies|
The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz. Martin and Woltz divided the firm in 1975 and Martin renamed the company, The Martin Agency.
The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York. Eight years later, Scali was acquired by The Interpublic Group of Companies and The Martin Agency became part of IPG. The company's president and CEO is John B. Adams, Jr. and its President is Mike Hughes.
Headquartered in Richmond, the agency also maintains an office in New York City.
The Martin Agency's clients include: American Cancer Society, BFGoodrich, Benjamin Moore & Co., Discover Card, ExxonMobil, FreeCreditReport.com, GEICO, Hanes, John F. Kennedy Presidential Library and Museum, Kraft Foods, Manpower, Midas, Mondelez International, Moen, Morgan Stanley, Nespresso, Norwegian Cruise Lines, Oreo, Penske, PING, TIAA-CREF and Walmart.
- Virginia is for Lovers
- Nickelodeon "Because We Can"
- GEICO Cavemen 
- The GEICO Gecko 
- GEICO: Dora the Explorer
- Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
- LLovio, Louis (2012-10-03). "David N. Martin, the Godfather of Richmond advertising, dies at 82". Richmond Times-Dispatch. Retrieved 2012-10-16.
- "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
- “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” thefreelibrary.org. November 4, 1993. Retrieved January 30, 2012.
- Noreen O'Leary, AdWeek. "The Martin Agency Cuts 38 Lays off 6 percent of staff." Aug 13, 2012. Retrieved Jan 15, 2013.
- Rob Walker. "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
- Stuart Elliott. "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
- Liviu Marica. "GEICO: Dora the Explorer". Daily Commercials. Retrieved 15 May 2015.
- Eleftheria Parpis. "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.
- "Clan of the Caveman" by Linda Tischler for FastCompany.com
- "Agency Profile: The Martin Agency" by Ignacio Oreamuno for ihaveanidea.com