The More You Know

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The More You Know
The More You Know Logo 2013.jpg
Broadcast
Original channel Networks of NBCUniversal
Original run 9 September 1989 – present
Chronology
Preceded by One to Grow On
('83–'89)
External links
Website

The More You Know is a series of Emmy Award-winning [1] public service announcements (PSAs) broadcast on the NBCUniversal family of channels in the United States and other locations. These PSAs are broadcast regularly during NBC's programming in primetime, late night, and Saturday morning.

The spots feature personalities from various NBC shows. Tom Brokaw was the first person to do a The More You Know spot; it aired on NBC in September 1989 (these replaced the One to Grow On PSAs that were used from 1983 to 1989).

The first 'comet trail' star logo was created by Paul Johnson on an animation stand using a slit scan technique at R/Greenberg Associates (now R/GA Digital Studios) in Manhattan. They were later updated using three-dimensional computer graphics.

In 2010 and 2011, US President Barack Obama participated in the campaign, encouraging parents to be more involved in their children's education.[2][3] Several past presidents have also participated, including President Bill Clinton and President George H. W. Bush.[4]

"El Poder de Saber" (The Power of Knowing) is The More You Know's sister campaign on Telemundo.[5] While the other U.S. broadcast networks have similar campaigns, namely CBS Cares[6] and Disney-ABC's Be Inspired,[7] The More You Know is likely the most well known.

Parodies[edit]

The campaign has been widely parodied, with references in The Penguins of Madagascar, Surviving the World (a webcomic), Will & Grace, 30 Rock, Family Guy, Drawn Together, Scrubs, an America-themed episode of X-Play, recurring parodies on Late Night with Conan O'Brien, a running segment on The Daily Show called "The Less You Know," parodies on The Showbiz Show with David Spade, and an April 2006 series of NBC-produced mock PSAs starring the cast of The Office. A skit on Saturday Night Live portrayed the sometimes-fatal effects of CPR.[8] A parody was also on MADtv mentioning the "[nonexistent] danger of conga lines", and another one which basically spouted random obvious facts. Spliced has a parody of public-service announcements in general (and The More You Know in particular), in brief segments called "Knowing is Growing".

See also[edit]

  • CBS Cares, a currently running CBS PSA campaign
  • Read More About It, a PSA campaign created by a joint venture between CBS and the Library of Congress

References[edit]

  1. ^ Albiniak, Paige (June 26, 2005). "NBC Universal: A TV group that "knows" it cares". Broadcasting & Cable. Retrieved 2010-07-23. 
  2. ^ "President Barack Obama". The More You Know. 
  3. ^ "President Barack Obama". The More You Know. 
  4. ^ "> Family Of Stars". The More You Know. Retrieved 2010-07-23. 
  5. ^ El Poder De Saber | Telemundo
  6. ^ CBS.com
  7. ^ Home - ABC.com
  8. ^ Watch Saturday Night Live Episodes, Clips, and Interviews | Fancast

External links[edit]